Lessons from Snapchat, Slack & Instagram Pt.3

Lessons from Snapchat, Slack & Instagram Pt.3

Building a great product is easier if you learn from other great products. Learn the best practices of successful products like Snapchat, Slack & Instagram.

Building a great product is easier when you learn from other great products. As the saying goes, success leaves clues. This mini series will reveal to you some of these clues. Learn the best practices of product development from successful products such as Snapchat, Slack, Instagram, Twitter, Facebook. Then, use this knowledge and build something great.

How to Build a Great Product – Lessons from Snapchat, Slack & Instagram Part 1.

How to Build a Great Product – Lessons from Snapchat, Slack & Instagram Part 2.

Always focus on users

This should be already clear, but it is still worth mentioning it as a standalone lesson. Always focus on your users. No matter what, your users have to be your no.1 priority. This is also why we put an emphasis on building a community in the second part. Passionate and dedicated users are your biggest and most precious asset. You have to take care about them. How?

One step is being active in the community, sharing updates, helping your users and just talking with users. Another step is making your great product constantly better. This means improving the usefulness, usability and friendliness of your product. This is the upside of building a great product. One way to delight your users is to do what you are already doing.

That being said, usefulness, usability and friendliness are relative and vague terms. They can mean something different for different people. This brings us back to communicating with your users and community. When you release new update of your product, share it in the community and ask for feedback. Never wait for your users to make the first step. Do it yourself. Ask.

This way, you can find out if your assumptions about usefulness, usability and friendliness are correct. Meaning, if what you think is in line with the opinions of your users. Otherwise, you may focus on things that are not as important as you think and ignore those that are. Another way to get to this point is by using the product yourself. However, this has some limits.

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