The Only Way to Know What Customers Want is to Release Your Product

Let’s weigh up the risks of releasing vs. the risks of not releasing. Many organisations worry about the risk of releasing more than the risks of not releasing. People focus on what will go wrong if you release a product instead of what opportunities you will miss if you don’t release. If you want to ship great products, you need to have a more balanced and constructive conversation.

People and organisations that worry more about the risk of releasing have this concern for valid reasons. Usually, they’ve been burnt in the past by a release full of bugs, or they’ve released a solution that customers couldn’t use or didn’t want. There is also the human tendency to always try making a process problem-free and controllable, as well as the tendency to avoid pain rather than move towards gains.

However, these worries shouldn’t be the reason for not releasing it. You can try to reduce problems, but counter-intuitively releasing, in fact, reduces the risk of releases. When I discuss this concept with people their heads nod but then releases still get delayed.

I’ve found in risk-averse companies that you need to focus on the risks of not releasing. The upside lens (e.g. if we release faster, we’ll get more market share) just doesn’t get the same cut through.

So, in order to make a positive change, we’re going to draw upon negatives. You will see a comparison of the risks of not releasing versus the risks of releasing. Then I’ll refute reasons people often use for not releasing.

#data analysis

What is GEEK

Buddha Community

The Only Way to Know What Customers Want is to Release Your Product
studio52 dubai

studio52 dubai


How to find the best video production company in Dubai?

How to find the best video production company in Dubai?We are the best video production company in Dubai, UAE. We offer Corporate Video, event video, animation video, safety video and timelapse video in most engaging and creative ways.

#video production company #video production dubai #video production services #video production services dubai #video production #video production house

studio52 dubai

studio52 dubai


Top Video Production Companies in Dubai 2021

Looking for the top video production companies in Dubai in 2021? Choose the right video production company to enhance your product and service with the best video services.

#dubai video production company #video production company #video production house #top video production companies in dubai 2021 #video production #video production companies in dubai

Fynzo Survey

Fynzo Survey


Fynzo Customer Feedback Software For Cafes, Hotels, Saloons, Spa!

Customer Feedback Tool | Fynzo online customer feedback comes with Android, iOS app. Collect feedback from your customers with tablets or send them feedback links.

Visit page for more information:


#customer feedback system #powerful customer feedback system #free customer feedback tools #automated customer feedback system #customer feedback tools #customer rating system

Everything you need to know about custom software development

Take advantage of the latest technologies to boost your custom software development. For end-to-end cross-domain development, developing solutions for critical business processes and enterprise digitization employ custom software development solutions and see yourself race ahead.

#custom software development #Custom Software Vs Commercial packaged software #custom software development methodologies #developing custom software #custom software application development

Ajay Kapoor


Software Product Development Company, SaaS Development Services

PixelCrayons: Being a top software product development company, we are known for providing robust, secure, feature-packed, and scalable Software product engineering solutions as per the specific needs of businesses.

Get SaaS-based software product development services from initial strategy & planning to final deployment and after delivery support.

Being a trusted SaaS product development company, we cover the entire array of software product engineering services from consulting to development, testing and devops.

We turn your software product idea into reality by putting custom skillsets in place. With 16+ years of domain expertise, we have created 13800+ successful projects and garnered 6800+ happy customers from 38+ countries.

#software product development companies in india #software product development services #software product development company #software product development india #product development companies in india #software product development companies