How to Jazz Up Your Website Like Apple with JavaScript

Demystifying the JavaScript that makes animations on Apple’s product pages possible

There’s no denying that Apple’s people know how to craft an interesting product page. For those unfamiliar, here’s what happens on their  iPad Pro page as you scroll:

Elegant transitions take your attention from one thing to the next, crafting a narrative to sell the product.

It would be already be very impressive as a video, but they made it an interactive app in the browser! How did they do it, if the only tools in the browser are HTML, CSS, and JavaScript?

This post should hopefully demystify some of the magic behind it.

Quick note, I’m not trying to explain the exact workflow that Apple’s team used to make it, since I’m not an insider. (In fact, I believe that they used a library like ScrollMagic, as others have proposed.) This post is meant to present a detailed, low-level view that can be reproduced with the bare basics.

Defining the behavior

This is how a product page behaves:

  1. Elements don’t move vertically with the scroll — they stick to the same place on screen.
  2. At certain points, elements stop sticking to the screen and the user can scroll into the next section.
  3. Some animations happen with scrolling, and pause if the user stops scrolling.
  4. Those same animations reverse as you scroll up.
  5. Some animations trigger as long as the scroll position hits a certain point and don’t pause if the user stops scrolling.

The method I present today lets you have all of these behaviors with simple JavaScript.

#react #apple #javascript

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How to Jazz Up Your Website Like Apple with JavaScript

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