How to Prioritize Your SEO Efforts

The breakneck speed of Google algorithm updates can push your website to the brink. Google keeps making updates to be the best, and SEOs keep trying to outsmart the changes that happen.

At the end of last year, mobile and speed related updates took some of us by surprise. These have changed the way we use to build our SEO campaigns. Here’s what you should be focusing on for search right now:

Mobile First Indexing

Mobile First Indexing has been talk of the city since March 2018. In a nutshell, it means that Google will prioritize the mobile version of any website for crawling and indexing. Certainly, this major shift has left the SEO world in confusion. But to be specific this shift addresses only indexing — not ranking. Indexing doesn’t affect the ranking of a website.

Then what factors will be challenged by Mobile First Indexing? If you have a responsive website with the same content on mobile and desktop version, you don’t have to worry much. But there could be a problem when your mobile version has less content than desktop. Typically because of space and size reasons such things happen. If the missing content includes major ranking signals your webpage might get a hit on google search results.

To reduce the risk you should run Google Mobile-Friendly Test and fix the issues.

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