Google unveils BERT Update, largest search breakthrough in 5 years As a **[Digital Marketing Service Provider](https://www.oodlesmarketing.com/ "Digital Marketing Service Provider")**, it becomes necessary to be updated with all the latest...
Google unveils BERT Update, largest search breakthrough in 5 years
As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.
It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).
The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.
Google applies BERT models in ranking and in the formation of featured snippets (featured snippets). In ranking - only for requests in English, for selected snippets - in more than 20 countries of the world where this function works. Thanks to BERT, the search engine has made significant improvements to featured snippets in languages such as Korean, Portuguese, and Hindi.
Also Read: Sponsored and UGC – The evolution of nofollow links
BERT Algorithm understand natural queries
Google emphasized that the BERT search algorithm is "not only their greatest achievement in the last 5 years but in general - one of the largest in the history of search engines, thus all the SEO management companies will now need to change their strategies based on this update.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/
Nowadays it’s tough to get ranked on the top of Search Engine Result Page. As we all know on-page and off-page are the two main factors on which SEO (Search Engine Optimisation) runs. But in this era of digitisation traditional SEO is not good...
Nowadays it’s tough to get ranked on the top of Search Engine Result Page. As we all know on-page and off-page are the two main factors on which SEO (Search Engine Optimisation) runs. But in this era of digitisation traditional SEO is not good enough to beat your competitors. In your daily routine, you might work on so many new activities which are used by top digital marketing service providers or SEO services provider. Today I am going to discuss TF-IDF in SEO which is a modern keyword research technique.
TF-IDF stands for Term Frequency and Inverse Document Frequency. It is stated, how a word or phrase is important to a document. TF-IDF represents term frequency and inverse document frequency. It is a text analyzing technique used by Google in the ranking factor. — it connotes how significant a word in any piece of document. (for example any blog or web page).
Also Read: Trending SEO Strategies that will Dominate in 2020
In a survey, SEO Service Provider companies have claimed that this activity proved beneficial while doing keyword research and the content which you want to spread among your targeted audience.
Let’s understand how you can do the TF-IDF Analysis
TF-IDF is a clear-cut advantage once you have to increase the relevancy of your content in relation to searches. How? It helps to look beyond the related keywords or search terms and content to ensure its relevance to the topic being searched. TF-IDF in SEO gives you an idea about the content which is preferred by Google. Here I will tell you how you can kick start IF-IDF In SEO.
Suppose you want to get ranked on a keyword. SEO Services, and as per your keyword research you are getting some keyword suggestions like SEO service company, benefits of SEO Services, SEO service provider. Moreover, you want to get the top 10 search results that are related to your topic and trends as well. After searching you top 10 results with the help of traditional keyword research process you can query like:
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/tf-idf-seo/
Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple...
Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple ways to get information they want. Emerging digital marketing channels are those which are not very popular in the market but have great potential in the future. Here is the list of some emerging channels that can be helpful for an Internet marketing agency to target for potential customers
Chatbots have evolved significantly in recent times. All thanks to artificial intelligence (AI) and natural language processing (NLP) that empowers them. They have now become extremely sophisticated and powerful tools that can help you automate a large number of your business processes. Apart from being a helping hand in customer care queries, AI-powered chatbots can be part of your marketing plan as well and help push your customers easily through your sales funnel
Many Digital Marketing Service Providers and Brands have started integrating Facebook Messenger into their digital marketing strategy. Facebook Messenger provides a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant targeted content. The engagement rate of a Facebook messenger is quite high. The average email open rate is 5-10% whereas Facebook Messenger's average open rate is 70-80% i.e within the first 60 minutes. So, when it comes to marketing channels, Facebook Messenger is a unicorn in a sea of donkeys.
Voice search is rapidly gaining popularity due to the wide-spread adoption of digital assistants and smartphones. People are now surfing information over the internet seamlessly without even typing a single character. As per the prediction, 30% of web browsing will be done without a screen.
To use this feature in your marketing plan, you have kept 3 things up to mark:
a. Website loading speed
You need to keep in mind that user is using voice search when he is moving. So it is important for you to provide users a seamless user experience
b. Make most of the micro-moments
Micro-moments are those special moments that occur when user takes out the phone to voice search any service and become a customer.
c. Prioritize short and concise answers to faqs.
Also Read: https://www.oodlesmarketing.com/blog/the-importance-of-voice-search-in-seo/
As Internet marketing agency it's advisable to start using these above mention Emerging Digital Marketing channels into your digital marketing strategies to get maximum benefit.
Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019. In the exponentially increasing space of e-commerce, branding...
Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019.
In the exponentially increasing space of e-commerce, branding helps you cut through the noise to differentiate your business. As a new business owner, you must be wondering: where do I start? Well, just leave that on Digital Marketing Service Provider. Their primary goal is to brand your business in a way that’s different from others which also results in driving sales. Have a look at the following ecommerce branding tips that helps digital marketing agencies to successfully brand for your e-commerce company.
Find and Develop Your Brand Identity
Your brand identity is how you present yourself to the world, and includes other pieces of the brand like your logo, branding guide, unique selling proposition (USP) for your product or service. Here are some few tips to develop these initial parts of your brand.
Logo: Developing a simple and effective logo can be a surprisingly intimidating process. Consider working with a professional graphic designer to create a logo, as well as other initial brand collateral.
Branding Guide: Branding guide defines the color palette, typography and overall theme & style that you will use in your marketing efforts, on your website and social media. If you already have a logo that you like, you can develop other elements based on that. A designer can help you create a guide, but if you want to opt for the DIY route, then there are many online tools available that allow you to play with colors & styles without any professional experience.
USP: Your brand identity must aim to integrate your USP. This tells us about how you talk to your audience on social media and your website, along with how you present your products & how you differentiate your products from other brands in the market.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/ecommerce-branding-tips-every-new-brand-follow/