The exploding growth of digital marketing has gradually but effectively overshadowed traditional marketing. Statistics support this statement — The last five years have seen a steady increase in digital marketing budgets, directly affecting...
The exploding growth of digital marketing has gradually but effectively overshadowed traditional marketing. Statistics support this statement — The last five years have seen a steady increase in digital marketing budgets, directly affecting traditional marketing expenditure, which has been continually declining.
This is an indication that keen marketers realised the potential of digital marketing even half a decade ago. But it’s never too late to start. Read on to find out why replacing traditional marketing with digital should be your go-to strategy this year.
The Rise of the Aware Customers
The traditional marketing era was packed with salespeople that would reach out to their potential customers and educate them about their product. Most of the information the buyer would get would be from the person trying to sell the product to them. However, the internet has turned that element of traditional marketing upside down completely.
Today, 88% of customers research a product online before buying it, even if the purchase is going to be in-store. Cold calls and roaming salespeople, which used to rule the pre-internet sales strategy are practically useless now.
The Ever-Expanding Reach
Traditional marketing relies on your customer to be physically present wherever your advertisement has been displayed, which can limit it to the eyes of a certain number of people. With more than half the global population using the internet today, digital marketing has a far more extensive scope. This number will only grow, and so will your reach.
A More Targeted Approach
Along with being able to reach a lot of potential customers, digital marketing also allows you to weed out viewers who will not convert into leads. Advertisements, campaigns, and content can be created and distributed in a way that they target customers who are more likely to convert. This is not possible in most traditional marketing methods, which force you to cater to all or none. This can significantly increase your cost without improving your Return On Investment (ROI).
A Measurable ROI
It is not always possible to track how many people you will reach with your marketing, how many of them became potential leads, and how many of them converted with traditional marketing. Real-time results that are possible with digital marketing can significantly help in your strategy, evolving and becoming more efficient to fulfil your goals. They also allow you to track all of this progress and use the data for future campaigns.
It’s Time to Bid Farewell to Traditional Marketing
While it is okay to use some elements of traditional marketing (like brochures) in your marketing strategy, it would be best to accept that most of your marketing should focus on digital right now. Try to form a marketing strategy where traditional marketing methods are used effectively to support your digital marketing ones. The benefits of digital marketing will be visible soon after you replace traditional with it, so hurry and don’t wait anymore!
The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage. Hiring...
The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage.
Hiring scenario in 2019 is very different than it was 10 years ago. Recruiting style, patterns and process have changed over a period of time. In this era of unemployment and changing needs of the job market finding the right candidate for a position is a real challenge for the recruiter. Hiring has changed tremendously because of the candidate’s expectations and the company’s policies.
Recruiting these days is not limited only to posting about job vacancy and getting candidates onboard for the interview process. Recruiters are struggling to hire a bright candidate for their client/organization. Here are some of the biggest hiring challenges faced by recruiters according to experts.
Shortage of talent – Even though there are plenty of applicants for a position, they lack in skills and talent demanded by the job. Recruiters receive 100+ applications for 2 to 3 open positions they have. Many candidates apply without a proper understanding of the job description. Recruiters have a specific list of key skills, an experience they look for in a candidate. They want to hire the best talent for their client and this is one of the biggest challenge faced by the recruiters.
Multiple offers for a candidate – As stated above, finding a talented candidate is becoming a never-ending task for recruiters. After finalizing the right candidate, the next challenge recruiters have to face is to get that candidate onboard. These talented candidates already have multiple offers in their hands, they just have to choose the right company for them. This is the trickiest situation for recruiters as the candidate may take time to decide on which offer to accept. This again leads to a longer hiring process.
Slow Hiring Process – Recruiter has to draft the ideal job description, search the right candidate, screen the applications received and evaluate them for final interview call. Recruitment is a long process, it takes time and energy. Often there is a lack of coordination between recruiters and clients/organization, they spend their valuable time and energy in the wrong direction. Recruiters process the candidate for further discussion but management take time to make decisions. This slow hiring process loses a potential candidate.
Finding Correct Job Portal – Job portals are not limited to the candidates, recruiters also rely on them. Many recruiters often complain about not finding the right job portal for their vacant positions. For instance, if they are hiring for IT industry, they have to post it on a job portal which has all other industries listed. But, now recruiters don’t have to face these challenge anymore because TapResume is India’s one and only, an exclusive technology job portal for candidates and recruiters. TapResume has 250+ technology domains and a highly-active resume database where the recruiter can find skilled IT workforce.
Recruitment is changing rapidly in this competitive job market and the only option to overcome these challenges is to adopt new technologies like digital platforms, make a good strategy for recruitment and create a good hiring structure.
Searching to hire iPhone App Developer? This list will make you easy to hire iOS app developer for your next idea.
Are you searching ‘how to hire iPhone App Developers? This list of Top 10 Companies to hire iOS app developer will make you easy to find a reliable iPhone app development company. Below the list of the best iOS app development companies, is listed as per company review and ranking in the clutch and Good Firms. This Updated List of Top iPhone Application Development Companies will help you shortlist iOS app developers, hire ios developer that suits your project.
PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application...
PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application development. To hire PHP developer and web developer at affordable prices contact Mobiweb Technology via [email protected]