Prioritization: The Science and The Art

Prioritization: The Science and The Art

I love coming up with ideas and I have so many ideas for my product. I love coming up with ideas and I have so many ideas for my product. But engineers have great ideas too!

I love coming up with ideas and I have so many ideas for my product.

But engineers have great ideas too!

Oh.. as one of the groups who are closest to users, designers have many ideas too!

I want to implement all of them!

Ugh, but I can’t.

Why?

Because not all ideas are good for the business.

Because not all ideas are solving a real user problem.

Because not all ideas are easy to implement within limited time and resources.

Because not all ideas are going to enable us to reach our product vision.

Because not all ideas can reach many people.

So what should I do?!

I have to say “No” (even to my ideas).

Saying no is very difficult for many people but as Product Managers, it is one of our core responsibility because our ultimate goal as PMs is to build the right product for the right user at the right time. This means that our product cannot have all the proposed features to bring meaningful value to users in a delightful way. Us as Product Managers have to say no to create successful products.

product-management prioritization technology strategy user-experience data science

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