1597543200
Digital forensics is the study of electronic data gathered through police cases, also known as internet forensics or app forensics. Law enforcement authorities and private entities use electronic forensics as a means of monitoring , tracking and collecting the digital evidence needed for criminal investigations.
Learning the practice of digital forensics is often concerned with RAID data recovery.** A data security specialist** serves in a number of roles in the area of cyber protection. They represent themselves as an attacker and defender in operating systems, networks and applications. See what bugs exist to figure out how applications can be changed and prevent hackers from leveraging weaknesses.
How Digital Marketing Can Help Businesses To Survive COVID-19 Crisis
The rapid growth of the coronavirus epidemic has made many traditional marketing methods not workable anymore. Instead, it forced many businesses from all industries to leverage digital advertising channels to survive this economic crisis. While most companies are already skilled in digital and mobile marketing, in this article, we’ll cover the tactics that are the most promising and beneficial with the long-term effect.
How Digital Marketing Differs From Traditional Advertising Channels
Traditional marketing examples we are used to are billboards, trade exhibitions, printed magazines, brochures, etc. And there are still many businesses who relied only on traditional advertising, especially in small towns. At the same time, most corporations who advertise their b2b products and services were looking for new customers in face-to-face meetings at conferences and trade shows.
With the spread of the quarantine mode because of the COVID-19 epidemic, such sales and ways of advertising became not possible or not effective anymore. At the same time, digital advertising allows reaching your target audience without leaving their houses. This is a great way of communication with your potential customers, engaging them to try your product or service, and it will not have any limits in who will see your promotions.
Best Digital Marketing Strategies for 2020
1. Optimize for Voice Search
The way we are surfing the web is constantly changing. For example, before the era of smartphones, most search queries were coming from desktop. With the time when smartphones came into our lives, mobile search became more in priority. Nowadays, Google ranks mobile-friendly websites higher than those that don’t have a version optimized for mobile users.
At the same time, the number of search queries coming from various devices and apps that are controlled with your voice, such as virtual assistants, car systems, home devices with speech recognition, is highly increasing.
With a usual search input from a smartphone or desktop, we can check websites from SERPs (Search Engine Results Pages) and decide which one we want to open. This is not how the voice search works. When you search the web with the voice, the answer to your input will be taken from the featured snippet which is placed above the #1 website in search engines results. That is why, you need to optimize your content so that it answers the user input completely, clearly, and naturally.
2. Influencer Marketing
Influencer marketing became highly popular for all industries, especially for beauty and fitness related ones. For example, you have a product or service and you want your potential customers to know about it. All you need is to reach out to influencers in your exact niche and agree with them about the conditions for your product or service promotion. According to ComboApp mobile app marketing guide, 33 percent of users say they installed an app just because it was recommended by someone they trust or follow online…
#data-recovery #cyber-security #cyber-threats #cybercrime #cybersecurity-jobs #information-security #data-secuity #internet-security
1596789120
Everything around us has become smart, like smart infrastructures, smart cities, autonomous vehicles, to name a few. The innovation of smart devices makes it possible to achieve these heights in science and technology. But, data is vulnerable, there is a risk of attack by cybercriminals. To get started, let’s know about IoT devices.
The Internet Of Things(IoT) is a system that interrelates computer devices like sensors, software, and actuators, digital machines, etc. They are linked together with particular objects that work through the internet and transfer data over devices without humans interference.
Famous examples are Amazon Alexa, Apple SIRI, Interconnected baby monitors, video doorbells, and smart thermostats.
When technologies grow and evolve, risks are also on the high stakes. Ransomware attacks are on the continuous increase; securing data has become the top priority.
When you think your smart home won’t fudge a thing against cybercriminals, you should also know that they are vulnerable. When cybercriminals access our smart voice speakers like Amazon Alexa or Apple Siri, it becomes easy for them to steal your data.
Cybersecurity report 2020 says popular hacking forums expose 770 million email addresses and 21 million unique passwords, 620 million accounts have been compromised from 16 hacked websites.
The attacks are likely to increase every year. To help you secure your data of IoT devices, here are some best tips you can implement.
Your router has the default name of make and model. When we stick with the manufacturer name, attackers can quickly identify our make and model. So give the router name different from your addresses, without giving away personal information.
If your devices are connected to the internet, these connections are vulnerable to cyber attacks when your devices don’t have the proper security. Almost every web interface is equipped with multiple devices, so it’s hard to track the device. But, it’s crucial to stay aware of them.
When we use the default usernames and passwords, it is attackable. Because the cybercriminals possibly know the default passwords come with IoT devices. So use strong passwords to access our IoT devices.
Use strong or unique passwords that are easily assumed, such as ‘123456’ or ‘password1234’ to protect your accounts. Give strong and complex passwords formed by combinations of alphabets, numeric, and not easily bypassed symbols.
Also, change passwords for multiple accounts and change them regularly to avoid attacks. We can also set several attempts to wrong passwords to set locking the account to safeguard from the hackers.
Are you try to keep an eye on your IoT devices through your mobile devices in different locations. I recommend you not to use the public WI-FI network to access them. Because they are easily accessible through for everyone, you are still in a hurry to access, use VPN that gives them protection against cyber-attacks, giving them privacy and security features, for example, using Express VPN.
There are software and firewalls like intrusion detection system/intrusion prevention system in the market. This will be useful to screen and analyze the wire traffic of a network. You can identify the security weakness by the firewall scanners within the network structure. Use these firewalls to get rid of unwanted security issues and vulnerabilities.
Every smart device comes with the insecure default settings, and sometimes we are not able to change these default settings configurations. These conditions need to be assessed and need to reconfigure the default settings.
Nowadays, every smart app offers authentication to secure the accounts. There are many types of authentication methods like single-factor authentication, two-step authentication, and multi-factor authentication. Use any one of these to send a one time password (OTP) to verify the user who logs in the smart device to keep our accounts from falling into the wrong hands.
Every smart device manufacturer releases updates to fix bugs in their software. These security patches help us to improve our protection of the device. Also, update the software on the smartphone, which we are used to monitoring the IoT devices to avoid vulnerabilities.
When we connect the smart home to the smartphone and control them via smartphone, you need to keep them safe. If you miss the phone almost, every personal information is at risk to the cybercriminals. But sometimes it happens by accident, makes sure that you can clear all the data remotely.
However, securing smart devices is essential in the world of data. There are still cybercriminals bypassing the securities. So make sure to do the safety measures to avoid our accounts falling out into the wrong hands. I hope these steps will help you all to secure your IoT devices.
If you have any, feel free to share them in the comments! I’d love to know them.
Are you looking for more? Subscribe to weekly newsletters that can help your stay updated IoT application developments.
#iot #enterprise iot security #how iot can be used to enhance security #how to improve iot security #how to protect iot devices from hackers #how to secure iot devices #iot security #iot security devices #iot security offerings #iot security technologies iot security plus #iot vulnerable devices #risk based iot security program
1597543200
Digital forensics is the study of electronic data gathered through police cases, also known as internet forensics or app forensics. Law enforcement authorities and private entities use electronic forensics as a means of monitoring , tracking and collecting the digital evidence needed for criminal investigations.
Learning the practice of digital forensics is often concerned with RAID data recovery.** A data security specialist** serves in a number of roles in the area of cyber protection. They represent themselves as an attacker and defender in operating systems, networks and applications. See what bugs exist to figure out how applications can be changed and prevent hackers from leveraging weaknesses.
How Digital Marketing Can Help Businesses To Survive COVID-19 Crisis
The rapid growth of the coronavirus epidemic has made many traditional marketing methods not workable anymore. Instead, it forced many businesses from all industries to leverage digital advertising channels to survive this economic crisis. While most companies are already skilled in digital and mobile marketing, in this article, we’ll cover the tactics that are the most promising and beneficial with the long-term effect.
How Digital Marketing Differs From Traditional Advertising Channels
Traditional marketing examples we are used to are billboards, trade exhibitions, printed magazines, brochures, etc. And there are still many businesses who relied only on traditional advertising, especially in small towns. At the same time, most corporations who advertise their b2b products and services were looking for new customers in face-to-face meetings at conferences and trade shows.
With the spread of the quarantine mode because of the COVID-19 epidemic, such sales and ways of advertising became not possible or not effective anymore. At the same time, digital advertising allows reaching your target audience without leaving their houses. This is a great way of communication with your potential customers, engaging them to try your product or service, and it will not have any limits in who will see your promotions.
Best Digital Marketing Strategies for 2020
1. Optimize for Voice Search
The way we are surfing the web is constantly changing. For example, before the era of smartphones, most search queries were coming from desktop. With the time when smartphones came into our lives, mobile search became more in priority. Nowadays, Google ranks mobile-friendly websites higher than those that don’t have a version optimized for mobile users.
At the same time, the number of search queries coming from various devices and apps that are controlled with your voice, such as virtual assistants, car systems, home devices with speech recognition, is highly increasing.
With a usual search input from a smartphone or desktop, we can check websites from SERPs (Search Engine Results Pages) and decide which one we want to open. This is not how the voice search works. When you search the web with the voice, the answer to your input will be taken from the featured snippet which is placed above the #1 website in search engines results. That is why, you need to optimize your content so that it answers the user input completely, clearly, and naturally.
2. Influencer Marketing
Influencer marketing became highly popular for all industries, especially for beauty and fitness related ones. For example, you have a product or service and you want your potential customers to know about it. All you need is to reach out to influencers in your exact niche and agree with them about the conditions for your product or service promotion. According to ComboApp mobile app marketing guide, 33 percent of users say they installed an app just because it was recommended by someone they trust or follow online…
#data-recovery #cyber-security #cyber-threats #cybercrime #cybersecurity-jobs #information-security #data-secuity #internet-security
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Only about half of enterprises are satisfied with their ability to detect cybersecurity threats, according to a survey from Forrester Consulting – with respondents painting a picture of major resource and technology gaps hamstringing their efforts to block cyberattacks.
According to the just-released 2020 State of Security Operations survey of 314 enterprise security professionals, enterprise security teams around the world feel that they struggle with the growing pace, volume and sophistication of cyberattacks. A whopping 79 percent of enterprises covered in the survey have experienced a cyber-breach in the past year, and nearly 50 percent have been breached in the past six months.
#cloud security #hacks #malware #most recent threatlists #uncategorized #web security #2020 #automated triage #enterprise security #forrester consulting #manual processes #secops #security alerts #security defense #state of security operations #survey #workforce skills gap
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Storing and managing corporate data by applying the cloud is becoming more and more popular. Companies grow, and it gets too expensive, and resources consuming to store their data on traditional servers. To prove it, look at the research conducted by Google in 2019 that includes insights for the cloud computing market for the next 10 years.
Around 80% of US respondents (about 1,100 businesses participated) revealed that they are thinking about cloud adoption by 2029. In 2019, only about 40% made a switch. 72% of businesses state that they’d like to automate security solutions by 2029, while now only 33% actually do it.
What do these numbers tell us? That companies seem to be suspicious about cloud security and prefer traditional on-premises data storage to the cloud environment. Why are they afraid to entrust cloud providers with their data? What to do to get rid of this fear? How to prove that the future of security is after the cloud?
In our article, we aim to answer these questions and more, but first, you need to be able to identify the reasons why companies have cloud-related trust issues. The first step in eliminating a problem is identifying it, let’s do it together!
#cloud-security #security-of-data #cybersecurity #cloud-computing #aws-security #azure-security #data-breaches #cyber-security
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With an immense number of companies and entities climbing onto the digital bandwagon, cybersecurity considerations have come up as limelight. Besides, new technologies such as Big Data, IoT, and Artificial Intelligence/Machine Learning are gradually more making inroads into our everyday lives, the threats related to cybercrime are mounting as well. Additionally, the usage of mobile and web apps in transacting financial information has put the complete digital stuff exposed to cybersecurity breaches. The inherent risks and vulnerabilities found in such apps can be exploited by attackers or cybercriminals to draw off crucial information data counting money. Internationally, cyber-security breaches have caused a yearly loss of USD 20.38 million in 2019 (Source: Statista). Plus, cybercrime has led to a 0.80 percent loss of the entire world’s Gross domestic product, which sums up to approx. USD 2.1 trillion in the year 2019 alone (Source: Cybriant.com).
In this article, take a look at ten cyber security tools to watch out for in 2021, including NMap, Wireshark, Metasploit, and more!
#security #cyber security #security testing #security testing tools #cyber security tools