Getting started with ecommerce migration

Getting started with ecommerce migration

Learn what ecommerce migration is, what problems it addresses, and how you can get started. In this blog post we’ll go over one of these first steps, ecommerce migration. We’ll discuss what ecommerce migration consists of, what problems it addresses, and go over some tactical recommendations on how to get started, including using our ecommerce migration Retail Solution.

The COVID-19 pandemic has put a strain on retailers’ digital capabilities as customers shift from in-store to online purchases. We’ve been working with retailers to support their business operations during this time, and have highlighted the importance of investing in digital channels, particularly by modernizing ecommerce platforms in Google Cloud.

Ecommerce modernization is a complex undertaking, part of a long-term goal consisting of various phases. As a retailer, however, you can take some initial first steps right now to build the foundation for a flexible and agile ecommerce platform that caters to your customer’s expectations.

In this blog post we’ll go over one of these first steps, ecommerce migration. We’ll discuss what ecommerce migration consists of, what problems it addresses, and go over some tactical recommendations on how to get started, including using our ecommerce migration Retail Solution.

What is ecommerce migration?

Ecommerce migration entails taking your current ecommerce platform and moving it to the cloud—a so-called “lift and shift.” From experience, this is common with retailers who have already virtualized and/or containerized ecommerce workloads and want to focus on getting into the cloud quickly, with an end goal of refactoring in the cloud later. As we mentioned previously, this is typically the first step toward a broader ecommerce transformation effort, and the quickest way to get into the cloud.

Even if it’s just as a first step, retailers who embark on an ecommerce migration initiative can take advantage of Google Cloud’s elasticity, scalability, security, and best-in-class cloud platform. Here are a few of the benefits:

  • Migration capabilities: Google Cloud’s Live Migration of compute instances means you no longer require maintenance downtime due to provider infrastructure upgrades and maintenance. To aid with the migration process from your existing host, Migrate for Compute Engine reduces migration complexity and effort for ecommerce workloads. Migration Center can help accelerate the migration process for highly complex workloads with the help of either Google Cloud Professional Services or our specialized partners.

google cloud platform retail cloud migration cloud cloud computing

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