Helen  Ruth

Helen Ruth


5 Effective Mobile App Marketing Tips for the Holiday Season

I can't believe how fast the holiday season is approaching! The holiday ad campaign season is upon us, and you need a winning campaign strategy in place. At this point of the year, the business has the best opportunity to maximize profitability. 

In an era when apps are constantly competing for attention, more and more effort must be paid to your ads by advertising the right ones to the right place and audience. You need visibility in the app stores to harness the new activity without spending a fortune. You should be as careful when planning the campaign you were when choosing an app development company.

You are likely already in the heat of campaign planning due to the hectic holidays - and the fact that mobile makes up more than half of all digital spending. You can make sure that you make the most of this critical period by putting in place the right tactics, including targeting specific audiences through mobile data.

You will learn several helpful app marketing strategies in this article to implement this holiday season. Here they are:

1.Identify Audiences

Are you aware of the methods you can choose from? Using the correct data type can help you build audiences: your own (first-party) data, from data providers, and third-party data. You might collect data through your website, through apps, through CRM/DMP files, or as a result of mobile data tracking.

Lookalike users can be created by leveraging your existing data, and they have a higher chance to engage with high-value events located within your app. The providers’ data can also be valuable for targeting purposes, including mobile personas based on recorded user behaviors. 

2. Reward Loyal Customers with Special Discounts

Consider offering customers who buy the most from you special discounts on their favorite items. Why not give them a gift for the holidays? Seeing how much they purchase and giving them a discount on their favorite products is the perfect way to say Merry Christmas, Happy Kwanzaa, Happy Hanukkah to your biggest fans! 

A new customer can often cost a lot more than retaining an existing one. It's best to reach out to your all-stars during the holiday season if you only do so once a year. 

3.Comparing Volume with Value

How vital are users and visibility for your business goals or the return on investment? The ROI is imperative when you are at the point where each user has to be profitable. Others might be more concerned about climbing ranks in app stores by building a large user base.

This holiday season, a balanced marketing approach that blends both of the app marketing strategies listed above may be worth considering. The primary goal of this strategy is not app store rank but rather a component of it. This also means that long-term ranked campaigns are done during specific times when they make the most sense.

4. Push Notifications and In-App Deals

 The holiday season is the most ideal time to boost sales through push notifications. Interested customers will be notified of new products coming to your store, as well as different discounts and deals.    

  Your campaign needs to be accelerated. If this is the scenario, you may want to offer a Christmas sale to your valuable customers. Bring the attention of your followers by promoting it on social media. Utilize opt-in channels and the newsletter for promotions. 

 5. Cross-sell

You can suggest additional items to accompany the products or services your customers are already buying. You might want to consider offering an at-home spa kit along with a spa package as a carrier for a gift certificate! It might have been an earring set they purchased for mom last year. The matching necklace is the perfect gift this year. 

You can cross-sell salon-quality shampoo and conditioner to your clients. Cross-selling increases sales during the holidays while adding value to the client.

Ending Note!!

As you build your app users, reach your goals and manage your mobile spend, the holiday season is a crucial time. You still have time!  You can benefit from the holiday season with your brand.

What is GEEK

Buddha Community

5 Effective Mobile App Marketing Tips for the Holiday Season

Effective mobile marketing services to market your mobile app.

With the mobile apps seeing tremendous growth in their usage, it is expected that they are soon to take over all the existing businesses. Integrating a mobile app for your business is a good idea, but inculcating effective marketing strategies is an excellent idea. Mobile app marketing services are essential to give your business a brand name and connect with the audience.

How do you carry out mobile app marketing?

The first and foremost thing is to reach out to a mobile app marketing agency.
The mobile app marketing company should provide you the following solutions.

**1.Mobile app consultation **

The marketing company should provide you an overview of the concept of advertising your app and should understand your requirements in moving forward about the app marketing.

2.Mobile app monetization

Useful revenue model and app monetization system to help boost the app potential in the online business platform.

**3.Pre-launch campaign **

Positive review generations, unique social media campaigns, and other in-app marketing activities are carried out to set the app for launch effectively.

4.App audit

Complete audit support should be given to the app taking in all the reviews from all the sources.

**5.Initiate public relations **

The marketing agency experts should help establish public ties, which will effectively boost the download of the app.

6.Post-launch support

Using tangible tactics and unique social media campaigns, a positive outlook for the app should be created.

7.Global reach
The app should be promoted and designed in a way that it is given a global reach.

**8.Result-oriented optimization **

Search optimization service should be used to create and cater to a user friendly and appealing landing app.

The mobile marketing agency should provide you the above strategies and solutions to effectively cater your app to a large audience.

##mobile app marketing services ##mobile app marketing agency ##mobile app marketing service company ##mobile marketing company

Autumn  Blick

Autumn Blick


How To Succeed In Mobile App Wireframe Design?

In the world of overrated terms “web development”, a mobile app wireframe design is one of the most underrated terms. The design of wireframes is considered when people look for the bigger picture.

While designing the UI-UX, people forget the simple norm of general to specific shifting. As the complexity increases and so does the approach become more difficult, this is where the designing of the wireframes comes in handy.

Before diving into the “How to”, let’s first see why we need them in the first place.

What are mobile app wireframes?

Wireframes are the skeletal layouts of an application or a website that is being designed. The specificity comes into play, the elements and the features have to be placed at specific locations. Take a building, in the process of making it, first the foundation is laid and then pieces are fitted together from the skeleton structure on a piece of paper, wireframes do the same for the website or application structure such as a smart home application.

The designing of wireframes is commonly known as wireframing. For the construction of a building, the framework or the skeletal structure is important while designing a web application or mobile application, wireframing is important to make it user-friendly. This entirely and solely works to make the journey smooth and destination easy to reach.

As for the building, the layers of cementing and painting is done later to increase the visual appeal, the visual contents and appealing stuff are added after wireframing. The simpler it sounds after the definition, the complex it gets when it is being done.

It is a very goal-oriented procedure, one has to keep in mind is the goal of the product or the destination of the service. The main focus should be on UX. The arrangement of the elements and their interaction with each other and with the user is the utmost important task in mobile app wireframing.

What not to do while designing the mobile app wireframe?

  • Do not even think of skipping the process.
  • Do not beautify (visually appealing designs added first) and then get into the wireframing business).
  • Do not do it just for the sake of doing it.

One has to keep in mind that skipping this entirely can lead to the failure of the entire process of web and mobile app development at the end.

Again taking the example of the construction of a building, the foundation must be laid first based on the skeletal framework that has been prepared, then only you can jump to beautify your building, as a designer one has to understand and follow the steps where designing the mobile app wireframe comes first and then the visually appealing content is added next not the other way round.

For the most part, people do not understand the importance and come up with some trashy design of wireframes and the main foundation becomes faulty, hence the entire designing at later stages becomes faulty. If one wants to skip the reworking part, mobile app wireframing must never be ignored.

#android app #ios app #minimum viable product (mvp) #mobile app development #app designing #mobile app wireframe designing #mobile app wireframing #mobile application wireframing #mobile wireframing #web app wireframing #wireframe designing

Top 5 Mobile App Development Companies in New York

New York is the best potential business hub for the technology and IT industry. Thousands of companies are established in New York for the mobile app development or technology industry. So, here quite a confusion is that how to choose the right company for your business amongst all the companies. No need to worry about it, We have found the most reliable and trustworthy mobile app development companies that are the top-tiers in New York. Before we share the companies list you need to know the benefits of mobile app development for your business.

Key Benefits of Mobile App Development:

· Improves Efficiency

· Offers High Scalability

· Secures Your App Data

· Integrates With Existing Software

· Easy to Maintain

· Improves Customer Relationship

· Facilitates New Client Data Retrieval

· Provides Real-time Project Access

Are you looking for top mobile app development companies in New York that help to create a custom mobile app as per your business requirements? Please go through these Top 5 mobile app development companies that provide exceptional development and design services for your business.

Top Mobile App Development Companies in New York:

1. AppCluesInfotech

AppClues Infotech is one of the leading mobile app development company based in New York that builds high-quality mobile apps. Being a versatile mobile app development company, they provide services on various platforms like Android, iOS, Cross-platform, Windows, etc. They are aware of the latest technologies and features of industry. They utilize them to create a user-engaging mobile app. They have the best team of designers and developers who are delivered a mobile app with high-quality and performance.

Founded In: 2014

Employees: 50 to 200 Members

Location: USA

Website: https://www.appcluesinfotech.com/

2. Data EximIT

Data EximIT is one of the leading mobile app development company in New York that provides top-notch and elegant mobile app development services with the latest market trends and functionalities at a competitive price. They have highly experienced mobile app designers and developers team who have the best strength of developing all types of a mobile app. They deliver a feature-rich mobile app for their clients that give the best business ROI.

Founded In: 2004

Employees: 50 to 150 Members

Location: USA & India

Website: https://www.dataeximit.com/

3. WebClues Infotech

WebClues Infotech is the most reliable & superior company that builds custom mobile apps to do things differently. They are the best mobile app development company in New York, USA and as well as globally with high proficiency. They have a highly experienced app developers team that has the best strength of work on multiple platforms like android, Cross-platform, and iOS.

They have successfully delivered 950+ mobile app projects effectively and on-time. Build your Robust, Secure, Scalable & High-performance mobile app with WebClues Infotech with creative & dynamic designs at an affordable price.

Founded In: 2014

Employees: 50 to 250 Members


Website: https://www.webcluesinfotech.com/

4. AppClues Studio

AppClues Studio is a leading mobile app development company in New York, USA. The company is versatile in developing custom mobile app development solutions to its customers across the globe. With an experience of 8+ years in mobile app development, Utility is hyper-focused on Return on Investment (ROI) and building good relationships with partner companies. The company is worked with a start-up to large enterprises.

Founded In: 2014

Employees: 50 to 150 Members

Location: USA & UK

Website: https://appcluesstudio.com/

5. WebClues Global

WebClues Global is a prominent mobile application development company in New York, USA. They are one of the top-tier mobile app developers who deliver high-end Android mobile app solutions to their clients. The company operated with 100+ qualified developers who working in different domains to give the best solution for their development. WebClues Global offers various services including web and mobile design & development, E-Commerce Development, Ui/Ux Development.

Founded In: 2014

Employees: 50 to 150 Members


Website: https://www.webcluesglobal.com/

#top 5 mobile app development companies in new york #top 5 mobile app development companies in usa #top mobile app development companies in new york #top mobile app development companies in usa #top 5 mobile app development companies

Jones Brianna

Jones Brianna


List Of The Top Pittsburgh Mobile App Development Companies

Let’s look at the list of top list of the top Pittsburgh mobile app development companies which are known for providing top-notch services globally. They are great developers who provide quality services for all your needs.

#mobile app developers #mobile app development services #mobile app development #mobile app developers #mobile apps #mobile app development solutions

Jones Brianna

Jones Brianna


Top 10 Mobile App Development Companies in India


Here’s a rundown of Top 10 mobile app development companies in India, carefully evaluated on the various performance indicators based on proven track record and diversified portfolio, quality of end-product, experience, core technical expertise, project management strategy, adherence to timelines and budget, app prototyping and UI/UX design.

#mobile app development #mobile app development company #mobile app development services #mobile app developers #mobile app development solutions #mobile apps