Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your website to ensure fast playback and reduce stalls.
Over the last few years, more and more projects are using video as an integral part of the application. This is a great direction, as videos are more engaging than still photos (videos can double conversion rate and increase time spent on site), and as such, can really draw customers to explore details about products and services. However, it all goes sideways when there are issues related to the video playback.
Video playback issues are directly related to the size and bitrate of the video. A video with large dimensions or a high bitrate will take longer to download and will require a higher speed network to play back smoothly. This leads to longer startup times, and if the network cannot supply the video fast enough, the video will stall during video playback.
There is a solution though! By running basic optimizations of our videos before adding them to our websites, we can prevent these issues from occurring for good — well, most of them. All we really need to do is make the file smaller — in one way or another. So, now the trick is: how do we make the file smaller without reducing quality?
In this article, we’ll walk through the tools and some of the steps you can take to optimize your videos for playback — all of it to avoid stalls and impress your precious customers!
It’s not uncommon to find websites with extremely large videos — for example, used used as hero background videos. In my research, I was looking into sites found in the December 2020 mobile HTTPArchive, and it wasn’t difficult to spot a good number of sites loading huge video files by default, both on mobile and on desktop.
It’s of course doubtful that you will be able to achieve the same savings that I’ll be showing here, but you will get some useful pointers and tips on things to keep in mind when dealing with videos. In fact, it is very easy to accidentally place extremely large videos on your website if you are not careful, resulting in them being almost unusable for most of your customers.
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The gaming industry has taken a boom in the last few years. If we talk about numbers, according to NewZoo, the worth of the video gaming industry was $159.3 Billion in 2020. Video games are not just something for fun now, players and users expect much more from video game developers. Creating such products that just do not satisfy the player’s needs and exceed their expectations is what video game development company are thriving for.
Though kickstarting a new game-making studio is not an easy task. This business requires a team with a huge passion to create games and earn money from these video games. The idea of the approach is to create such unique games that will reach millions of people in the world and gain popularity. This growth demands more professionals in this field.
This just can not be obtained by finding someone with a good CV, the whole process includes a deep dig down to grab the right talent. Read on to learn more about Mobile game developers and the process of hiring video game developers.
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A video calling feature can be easily integrated into any existing application, allowing to leverage the functionality in order to improve productivity. This is a great idea for saving money and development time. To do so all we need to do is integrate the API or SDK for video calling into the existing software.
In the rapidly modernizing world, technology has advanced in a hurtle. The use of mobile gadgets has surged a lot. The world is growing digital and everything is accessible from a single place. In the company of modernization, there is a huge increase in digitalization. Virtual communication has been nowadays an important tool to keep up with people. Due to virtual video communication, we can today talk face-to-face overseas too. Such a great invention to make work easy.
Many companies work on the aspect of virtual communication. The video calls we do to communicate with our clients, corporates, and family are developed with the help of Software Development Kits (SDKs). Companies align with competition and design their SDKs to support their video calling applications and websites. These days conferencing has become so efficient without any lags or errors or issues. This is just because of the effective product delivery of the companies who have landed themselves to make an effective approach towards real-time communication.
Video Calling API are app development kits that complement apps that support video calling features on their applications to connect their customers with the community. These SDKs are developed by companies with their effective creative SDK ideas, built with interfaces designed in a lucrative way to make them attract users.
The rise in remote working has also led to a rise in video conferencing in companies in both internal and external environments. To detail a video SDK, let us understand the significance to develop a clear idea of how SDK works. Video conferencing is considered to be one of the most important tools for business considering the pandemic situation, video SDK makes it efficient.
Video Calling API makes efficient use of resources. It helps to lower the costs in many direct and indirect ways. The tangible costs are cut. The designed SDKs help in eliminating costs with their integrated functions.
Video Calling API helps in faster delivery, saving a lot of time. They help in creating video conferences for businesses with their integrated.
Video Calling API are a stable platform build-up for apps with video conferencing. They make video conferencing flexible and accessible from any place and any time.
Video SDK allows conferencing on a large scale helping businesses achieve their desired objectives.
Video conferencing has become significant over time and for that reason, a strong SDK build-up is now an urge for each company. Being the product providers, the companies who build these SDKs look to deliver all their innovations in it so that the end customer finds it very much involved and attractive. An ideal Video SDK must have these features.
The very basic feature a Video SDK must have is an effective video conferencing interface. It must be compatible for one-to-one communication as well as communication on a mass scale. This is the foremost feature to address while choosing a video-conferencing application.
A video conferencing application must be designed to provide real-time chats in an ongoing meeting. This helps to supplement clarity during the meeting virtually, through multimedia channels.
In an ideal video conferencing, the users generally believe to have a backup of that communication for the future. This is the top-notch requirement for a company to build up a stable domain.
A screen share enables viewing access to the participants of the meeting, developing a clear perspective of ideas thought to the ideas delivered.
An attractive Video SDK must support enabling notifications while the conference to make discussions acknowledged at the right time. This helps in running a business conference smoothly.
A video SDK must provide effective scalability so that it can be addressed with any supportive device without a screen of less clarity. It must be flexible enough to support all the devices for its accessibility.
In the market of real-time communication, various companies offer customizable video SDK interfaces for their clients. Due to the current pandemic situation, the real-time communication industry has increased a lot. People have made virtual communication as the most used method to communicate, rather it is their professional or personal life. Many companies have launched their Video SDKs with customizable features.
Video SDK is a web-RTC company that looks into creating lucrative Video SDKs and APIs for their clients. It looks for better engagement of their clients by supporting them with providing the best products for the end-users. Video SDK production, delivering sub 100ms to 150ms low latency streaming in the real-time community creating its image as the ideal platform for video conferencing due to its flexible and scalable SDKs. They aim at delivering some of the best experiences to their clients with their customizable SDKs.
Zujonow is a company that develops its product on cutting-edge technologies. It delivers products for its clients based on video conferencing with effective scalability and customizable SDKs. They also deal in products like live streaming, on-demand videos, and real-time communication. Zujonow work is a well-crafted platform for education and other related industries.
EnableX works on the development of communication APIs. it focuses on communication solutions and provides services in real-time communication for its clients. It delivers its products with SMS and chat interfaces too. EnableX works on developing educational APIs for students and also maintaining portfolios.
Daily.co is a real-time audio and video API developer, working on focusing on the best scalable video conferencing api for its clients. Daily.co works on developing global infrastructure delivering the best call quality on a timely basis, considering their web-RTC to be a source of service to the clients.
Eyeson masters into high-performing API including managed hosting and scaling for web-based business workflows on any device. It has a patented single Stream Technology merges any live media, data and participants in real-time into a single video and audio stream. The cloud services at eyeson can immediately be used for world wide scaling. It provides a world-class facility for its clients with guaranteed privacy.
Twilio develops video applications that are fully customizable, scalable, and flexible for usage. It constructs applications and connectivity and has its build-up. It makes channels for video, chats, and programmable chats. Twilio also looks at SMS build-up for its clients. It provides solutions based on real-time communication and scalability and video calling api
Pubnub is an in-app chat for real-time chat engagement. It retains full control, functionality, and customization without the time and expense of building in-house. It provides outsourcing to clients with the products like custom chat, effortless scalability, in-class integrations, and Chat UI support. They have a strong research window that looks for developing APIs for their clients.
Cometchat is designed for providing APIs and SDKs for various solutions for ed-tech, healthcare, dating, and social community. It is also devised for on-demand videos and live streaming. It allows its users to customize their Whitelabel as per their needs to make it feel like ownership. Cometchat is adaptive to all languages and has effective work data too.
Sinch works on managing different APIs for messaging and calling. It puts forward the products for video calling, voice calls, SMS verification, and other engagement platforms. It provides solutions to different industries like health, retail, telecommunications, media and entertainment, and more. It provided operators opportunities for monetizing wholesale, preventing fraud, and other activities.
Apphitect focuses on mobile app development for android and iOS. It also engages its clients with different solutions concerning messaging. Apphitect delivers app testings and mobile. It develops everything from wireframe to pixel. Apphitact is currently working in 40+ cities with its headquarters in UAE.
Vidyo provides solutions to services like Branding and white-labeling and hybrid cloud expansion. It also works with solutions for deployment services and project management services. It works for several industries like health, education, government, finance, retail; and more. It promotes connectivity and engagement for the users and also focuses on video conferencing systems for businesses.
Due to the current pandemic, real-time communication has took a massive hype for its flexible availability. All the businesses, corporates, schools, and organisations had to run over the web. Even earlier video conferencing was an all time favorable option for corporates to abide with communicating with clients, over a distance. But in the latter period, recently, the whole world has become dependent on it. For the same cause, it led to emergence of various innovative ideas for bringing people closer together even at a distance. Video conferencing has today become vital and above all it is appreciable for the companies who have invested in bringing up ideas by developing customisable video SDKs for their clients to promote belongingness. The APIs and SDKs designed by the companies have made it easier to use by the end consumers too. Overall, video conferencing makes work flexible and accessible to all, making itself categorise into an principal element of businesses.
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Everyone knows that video is now becoming an essential tool for digital marketing strategy. According to the statistics, over 500 million hours are watched on YouTube every day. YouTube is the 2nd largest search engine in the world. Embedding a video on WordPress helps to enhance the SEO too.
Embedding YouTube Videos is a fantastic way to increase the engagement of website visitors. Adding a video on WordPress has several ways. This blog will explain the most effective and easiest methods to embed YouTube videos on your WordPress website.
Let’s take a quick tour now & embed the videos.
1. Using The OEmbed Method
It is the easiest method to embed the videos, texts, and many more by entering just the source URL of it that you want to embed.
Here are some basic steps to embed the YouTube video:
A) Open a YouTube & Find the Video that you want to add to your website.
B) Copy Video URL.
C) Now, Just Go to WordPress Visual Editor and Paste the URL.
D) After that WordPress embed the video automatically.
Note: Make sure that you mentioned the video or playlist URL. Do not insert the URL of any YouTube channel.
2. Using An Iframe Method
Iframe Method is mostly used when a user wants more flexibility while embedding a video on the WordPress website. It requires some technical knowledge, but not difficult.
The oEmbed method doesn’t allow any customizations nor you can disable the video’s player controls. For that, the Iframe method is used. It gives many options of customization such as autoplay, captions, privacy settings, full screen, player controls, and so on.
You can embed the video in the succeeding ways:
A) Click the Share button.
B) From the popup box, click on the Embed.
C) Here, you’ll get the various options to customize the video like from where you start your video, player controls, privacy enabled mode, etc.
D) After customizing, just copy the code & go to the visual editor.
E) Change Visual Editor to Text Editor and paste the code to add the video.
3. Adding YouTube Videos To WordPress Pages & Posts
The above-mentioned methods are quite common for every online website. Adding YouTube Videos on WordPress pages or posts is quite easy on the WordPress block editor.
WordPress comes with the auto-embed feature. You just need to copy the URL and edit the page and paste the URL where you want to showcase it. Moreover, WordPress comes with certain media settings such as alignment, full-width, aspect ratio, captions, and many other things. But WordPress supports certain white-listed platforms which are YouTube, Vimeo, Giphy, Twitter, and so on. You can get a detailed list of white-listed platforms here.
4. Embedding Videos With Classic Editor
If you use a classic editor for a WordPress website, then embedding the video is just the same as a block editor. Just paste the URL and you’ll get the video on your page or post. But, the point is classic editor doesn’t support the additional setting options that you get on the block editor.
5. Add Videos In Sidebar
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