Customer engagement is the emotional bridge that connects a customer to a brand and live streaming is successfully bridging this gap by being more translucent with customers and escalating the joy …
One of the drawbacks of traditional online shopping is that the products that are for sale cannot be properly judged or inspected by customers as these can only be seen from across the screen. Just like this drawback, there are several others that make traditional online shopping non-engaging hence leading to a decrease in the conversion rate.
Live streaming commerce completely wins here as it adds a human element to the whole shopping experience, which helps brands build trust and better relationships with their customers leading to enhance customer engagement. Hence, creating a human connection to your target audience is essential for the growth of an e-commerce store that can successfully be achieved with live streaming.
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