10 Writing steps to create a good project brief - Mobile app development

10 Writing steps to create a good project brief - Mobile app development

This comprehensive article covers 10 writing steps to create a good project brief/summary for mobile app development and the writing mistakes to avoid.

Developing a mobile application can often be more challenging than it seems at first glance. Whether you’re a developer, UI designer, project lead or CEO of a mobile-based startup, writing good project briefs prior to development is pivotal. According to Tech Jury, 87% of smartphone users spend time exclusively on mobile apps, with 18-24-year-olds spending 66% of total digital time on mobile apps. Of that, 89% of the time is spent on just 18 apps depending on individual users’ preferences, making proper app planning crucial for success. 

Today’s audiences know what they want and don’t want in their mobile apps, encouraging teams to carefully write their project plans before they approach development. But how do you properly write a mobile app development brief without sacrificing your vision and staying within the initial budget? Why should you do so in the first place? Let’s discuss that and more in greater detail.

Why a Good Mobile App Project Brief Matters?

Why-a-Good-Mobile-App-Project-Brief-Matters

It’s worth discussing the significance of mobile app project briefs before we tackle the writing process itself. In practice, a project brief is used as a reference tool for developers to remain focused on the client’s deliverables. Approaching the development process without written and approved documentation can lead to drastic, last-minute changes, misunderstanding, as well as a loss of resources and brand reputation. 

For example, developing a mobile app that filters restaurants based on food type, such as Happy Cow, means that developers should stay focused on it. Knowing that such and such features, UI elements, and API are necessary will help team members collaborate better in order to meet certain expectations. Whether you develop an app under your brand’s banner or outsource coding and design services to would-be clients, briefs can provide you with several benefits:

  • Clarity on what your mobile app project “is” and “isn’t” early in development
  • Point of reference for developers, project leads, and clients throughout the cycle
  • Smart allocation of available time and resources based on objective development criteria
  • Streamlined project data storage for further app updates and iterations

Writing Steps to Create a Good Mobile App Project Brief

Writing-Steps-to-Create-a-Good-Mobile-App-Project-Brief

1. Establish the “You” Behind the App

Depending on how “open” your project is to the public, you will want to write a detailed section about who the developers are. Elements such as company name, address, project lead, project title, as well as contact information, should be included in this introductory segment. Regardless of whether you build an in-house app or outsource developers to a client, this section is used for easy document storage and access.

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