1598364360
How to Revise Your Marketing Mix Model to Capture COVID-19 Impact?
COVID-19 has shocked the world and inevitably transformed how people work, shop and live. It not only sent economies spinning but also significantly impacted on how a wide range of advertisers are doing marketing. Influencer Marketing Hub recently unveiled COVID-19 Marketing Report saying 69% of brands indicated that they will decrease Ad Spend in 2020. And 74% of the firms they surveyed have slowed down their social media posting.
Photo by United Nations COVID-19 Response on Unsplash
Beyond all doubt, slashing marketing spend will ensure short term survival and send grappled business a slim chance of recovery. However, the rigorous measurement of your marketing performance and having every one dollar drive more sales are way more critical and essential than ever. In today’s post, We are going to talk about how to better evaluate marketing efficiency under COVID-19 pandemic.
Methodologies to Measure Marketing Efficiency
To evaluate the marketing performance and optimize channel mix, the most important question we need to answer entails what Return on Investment (ROI) we are getting for the money we spend on each channel. Marketing Mix Models and Multi-Touch Attribution are popular techniques that tend to provide the depth of insights required to answer this question.
I am more inclined to go with the Marketing Mix Model to evaluate marketing ROI during COVID-19 pandemic for two reasons.
First and foremost, Multi-Touch Attribution is a bottom-up approach to evaluating marketing efficacy. It is focused on online marketing and sales and better at analyzing real-time user level data. Rather than evaluating every touchpoint user takes towards final conversion, Marketing Mix Modeling takes more of a top-down and macro-level view. For this reason, not only marketing related factors, but also factors such as macro economy, seasonality, weather, and the competitive impact can be examined and captured. From this standpoint, the unprecedented COVID-19 pandemic is not within everyone’s normal control and MMM can better capture the effect from it.
Moreover, MTA is mostly focused on the digital ecosystem while MMM can easily cover more offline channels. In light of Coronavirus, people are stuck at home. This consequently drove TV viewership up. According to the latest forecast from eMarketer, traditional TV is expected to add 8.3 million U.S. viewers this year, and this would be the first time that traditional TV viewing has increased since 2012👀. As a result, MMM may be doing a better job to measure the efficacy of TV performance compared to MTA.
#ds-in-the-real-world #performance-marketing #data science
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1620127560
Data Scientist Creates Python Script To Track Available Slots For Covid Vaccinations
Bhavesh Bhatt, Data Scientist from Fractal Analytics posted that he has created a Python script that checks the available slots for Covid-19 vaccination centres from CoWIN API in India. He has also shared the GitHub link to the script.
The YouTube content creator posted, “Tracking available slots for Covid-19 Vaccination Centers in India on the CoWIN website can be a bit strenuous.” “I have created a Python script which checks the available slots for Covid-19 vaccination centres from CoWIN API in India. I also plan to add features in this script of booking a slot using the API directly,” he added.
We asked Bhatt how did the idea come to fruition, he said, “Registration for Covid vaccines for those above 18 started on 28th of April. When I was going through the CoWIN website – https://www.cowin.gov.in/home, I found it hard to navigate and find empty slots across different pin codes near my residence. On the site itself, I discovered public APIs shared by the government [https://apisetu.gov.in/public/marketplace/api/cowin] so I decided to play around with it and that’s how I came up with the script.”
Talking about the Python script, Bhatt mentioned that he used just 2 simple python libraries to create the Python script, which is datetime and requests. The first part of the code helps the end-user to discover a unique district_id. “Once he has the district_id, he has to input the data range for which he wants to check availability which is where the 2nd part of the script comes in handy,” Bhatt added.
#news #covid centre #covid news #covid news india #covid python #covid tracing #covid tracker #covid vaccine #covid-19 news #data scientist #python #python script
1596574500
How The New AI Model For Rapid COVID-19 Screening Works?
With the current pandemic spreading like wildfire, the requirement for a faster diagnosis can not be more critical than now. As a matter of fact, the traditional real-time polymerase chain reaction testing (RT-PCR) using the nose and throat swab has not only been termed to have limited sensitivity but also time-consuming for operational reasons. Thus, to expedite the process of COVID-19 diagnosis, researchers from the University of Oxford developed two early-detection AI models leveraging the routine data collected from clinical reports.
In a recent paper, the Oxford researchers revealed the two AI models and highlighted its effectiveness in screening the virus in patients coming for checkups to the hospital — for an emergency checkup or for admitting in the hospital. To validate these real-time prediction models, researchers used primary clinical data, including lab tests of the patients, their vital signs and their blood reports.
Led by a team of doctors — including Dr Andrew Soltan, an NIHR Academic Clinical Fellow at the John Radcliffe Hospital, Professor David Clifton from Oxford’s Institute of Biomedical Engineering, and Professor David Eyre from the Oxford Big Data Institute — the research initiated with developing ML algorithms trained on COVID-19 data and pre-COVID-19 controls to identify the differences. The study has been aimed to determine the level of risk a patient can have to have COVID-19.
#opinions #covid screening #covid-19 news #covid-19 screening test #detecting covid
1618099140
How Is TCS Helping With COVID-19 Testing In India
COVID-19 cases have only been on the rise. With the non-availability of effective drugs and vaccines, one of the effective ways to control it is to detect it early in patients. However, the task is easier said than done. While a large number of test kits are being produced, they are not enough to conduct testing in large numbers.
Government-run body, C-CAMP or Centre for Cellular and Molecular Platform, has been a key enabler in driving COVID-19 testing as it has been aggressively building, managing and scaling the ecosystem of MSMEs to produce test kits indigenously. However, they might not be enough.
#opinions #c-camp #c-camp tcs #covid-19 #covid-19 testing #tcs #tcs covid-19
1598364360
How to Revise Your Marketing Mix Model to Capture COVID-19 Impact?
COVID-19 has shocked the world and inevitably transformed how people work, shop and live. It not only sent economies spinning but also significantly impacted on how a wide range of advertisers are doing marketing. Influencer Marketing Hub recently unveiled COVID-19 Marketing Report saying 69% of brands indicated that they will decrease Ad Spend in 2020. And 74% of the firms they surveyed have slowed down their social media posting.
Photo by United Nations COVID-19 Response on Unsplash
Beyond all doubt, slashing marketing spend will ensure short term survival and send grappled business a slim chance of recovery. However, the rigorous measurement of your marketing performance and having every one dollar drive more sales are way more critical and essential than ever. In today’s post, We are going to talk about how to better evaluate marketing efficiency under COVID-19 pandemic.
Methodologies to Measure Marketing Efficiency
To evaluate the marketing performance and optimize channel mix, the most important question we need to answer entails what Return on Investment (ROI) we are getting for the money we spend on each channel. Marketing Mix Models and Multi-Touch Attribution are popular techniques that tend to provide the depth of insights required to answer this question.
I am more inclined to go with the Marketing Mix Model to evaluate marketing ROI during COVID-19 pandemic for two reasons.
First and foremost, Multi-Touch Attribution is a bottom-up approach to evaluating marketing efficacy. It is focused on online marketing and sales and better at analyzing real-time user level data. Rather than evaluating every touchpoint user takes towards final conversion, Marketing Mix Modeling takes more of a top-down and macro-level view. For this reason, not only marketing related factors, but also factors such as macro economy, seasonality, weather, and the competitive impact can be examined and captured. From this standpoint, the unprecedented COVID-19 pandemic is not within everyone’s normal control and MMM can better capture the effect from it.
Moreover, MTA is mostly focused on the digital ecosystem while MMM can easily cover more offline channels. In light of Coronavirus, people are stuck at home. This consequently drove TV viewership up. According to the latest forecast from eMarketer, traditional TV is expected to add 8.3 million U.S. viewers this year, and this would be the first time that traditional TV viewing has increased since 2012👀. As a result, MMM may be doing a better job to measure the efficacy of TV performance compared to MTA.
#ds-in-the-real-world #performance-marketing #data science
1609507876
25 Best Digital Marketers In India | Best Digital Marketing Experts In India
The demand for digital marketing is increasing. This in turn is increasing the demand for digital marketing experts in India. There are many digital marketers in India.
This blog post lists the best 25 digital marketing experts in India who have outstanding work in the digital marketing field.
But, according to the 25** best digital marketing experts**, there exists a simple way to find out what is working in this market.
Today, I do not think any business can survive without digital marketing. You know that digital marketing talent is rare. You should check the results of our digital marketing talent survey. Here, we have compiled a list of 25 best digital marketers in India.
1. SEO Vaibhav Sharma
Vaibhav Sharma (Born 28-07-1998), better known as SEO Vaibhav Sharma, Youngest Digital Marketing Expert and Blogger and youtube personality since 2017. Work As Freelancer SEO Expert | SMO Expert | PPC Expert. He Is Also Known for his hard & Smart work in the Digital Marketing Industry.
They served their digital marketing services for international and also domestic clients and they all are happy with them.
Vaibhav Sharma is Google Certified Digital Marketer and he helps businesses to achieve their goals.
Experties In: Local SEO, Lead Generation, Branding, etc…
You can contact Vaibhav Sharma through mail: vaibhavsharmaseo@gmail.com
Website: https://seovaibhavsharma.com
2. Sorav Jain
After embarking on the SEO journey in his early 17s, Sorav Jain made significant contributions to the digital marketing industry. He is the CEO of Echo, a self-funded firm that provides world-class social media and digital marketing expertise.
Website: https://www.soravjain.com/
3. Mridul Kabra
By graduating as an architect, he is the first student of Malaviya National Institute of Technology to become a teacher and digital marketing expert. He is also working as google certified Digital Marketer expertise in lead generation.
4. Jitendra Vaswani
Jitendra Vaswani is a professional digital marketer and blogger, currently based out of India. His blog, BloggersIdeas, is one of the top ranking blogs on blogging and digital marketing in the country. He is also a top digital marketing consultant in India, a public speaker and has spoken at events, colleges and forums in India, blogging, personal branding and keynote making online.
5. Prateek Shah
Prateek is a best digital marketing trainer with Google India and head trainer of AIMA (All India Management Association). Apart from managing social media campaigns for various brands, he launched India’s first student social network ‘Asset Ambassador’.
He founded Digital Defined in October 2015, with the aim of creating a platform for digital marketing professionals and enthusiasts. It is a digital marketing hub for communicating, contributing and collaborating digital marketing ideas and receiving all marketing questions.
6. Deepak Kanakaraju
Deepak Kanakaraju is famous in the world of digital marketing as Digital Deepak. His blog digitaldeepak.com is an amazing resource for those who want to learn digital marketing.
Deepak loves bikes and started a blog on a motorcycle called BikeAdvice which got more than 1 lakh followers and 1 million plus page views per month. This was his debut in digital marketing.
Following this bike blog, Deepak worked in several companies and also spoke on digital marketing. The blog DigitalDeepak.com has been ranked as one of the top 10 digital marketing blogs in India.
7. Pradeep Chopra
Pradeep Chopra is an IIT Delhi pass out. He is one of the pioneers of digital marketing in India. Pradeep is the co-founder and CEO of Digital Vidya. He is an author on International Fence and Digital Marketing and Entrepreneurship.
Pradeep has organized several social media workshops in India at Singapore, Click Asia Summit, Tycon, Global Youth Marketing Force and NASSCOM India Leadership Force.
He has trained and mentored thousands of professionals and CEOs in digital marketing. Pradeep believes “Internet connectivity is more important than water supply”
8. Ankit Malik
Over 7 years of agency and in-house experience in digital marketing. Ankit Malik is capable of managing and executing projects of any size and budget. Ankit Malik owns brands like HBO India, Yatra, Lufthansa, Mercedes, Intel and many more. Ankit Malik is considered the best in the social media industry and was also nominated in the top 30 under 30 social media and brand markets in 2018. Ankit has previously worked with MRM MCCAN and India’s most luxury hospital Roswalk Healthcare. His expertise lies in the medical and entertainment section. Ankit also won the ‘Top 200 Movie Blogs 2018’ awarded by FeedSpot and is currently working with renowned brands in India and Canada.
9. Ananthanarayanan V
PGCPM from Indian Institute of Management in Indore in 2007. Also awarded the “Best Digital Advertising Professionals in India” from the CMO Council and World Advertising Congress from the fourth edition of “50 Best Digital Marketing Professionals, 2014” at the “Mobile and Digital Marketing Summit 2014” held at TAJ Scandal END, MUMBAI . 14 November 2014. The theme of the summit is “Real-time through mobile and digital media: real-time marketing and engagement”. Organization: He is the founder and CEO of TechDivine Creative Services based in Thane West, Mumbai, Maharashtra, India.
10. Himanshu Arora
The co-founder of Socialpanga, Himanshu Arora, believes in deep electronic marketing. Being an expert in designing, strategizing and implementing electronic marketing through various strategies and campaigns, he represents himself as a ‘marketing mafia’. He has worked with around 50 firms, including Coca-Cola, SAP, Google, Accenture, Horricks, and more. In addition, he has been selected as the Google Award for Google Product and Sales Award. Himanshu is a renowned speaker and has conducted more than 35 electronic advertising and marketing training sessions for notable firms such as Kodak, Nokia, Wipro, and many more.
11. Aditya Gupta
In 2011, he founded Social Samosa with Ankitagba. His plan was to become a hub for the Indian social media industry by satisfying all earlier knowledge gaps. In 2015, it was sold to confidential investors for an undisclosed sum. According to an ET report, a group of investors bought the company for Rs.2-3 Cr. Now, Ankit works at his digital communications agency Igenero. He founded the company in 2009 with the objective of providing solutions for branding, web-based products and digital strategy on one platform. He has worked with well-known companies.
12. Jainendra singh
He is a Google certified digital marketer in india. His extensive experience in strategic planning and business structure has helped billions of dollars of companies in many industries. For so many years, they have been occupied in measuring the ROI of digital media activities, lead generation and content delivery through popular social and bookmark channels.
13. Laxmipati bhat
With 25 years of experience in the world of marketing, he blends traditional advertising methods and new digital information in a great way. Currently, he is the head of business communications for Robosoft Technologies, a leading mobility solutions partner. He worked with a successful track record in business development in Mumbai, Bangladesh, Sri Lanka and Bangalore with demand for FMCG and service brands and leadership agency profit centers. He worked with P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods.
14. Prashant Naidu
Moving on to start LI with his wife, Prashant worked as a business analyst in Singapore, India and the UK for six years.
Prashant Naidu is the founder of a four-and-a-half-year-old young online publishing start-up that covers social media marketing stories beyond press releases. LI has been listed in the Top 10 Social Media Blogs 2013 by Social Media Examiner and Indi Blogger. They believe that high quality content always stays and pays
15. Rajat Jain
Rajat Jain is the founder and CEO of “Shoot Order”, a top-ranked digital marketing company with over 200 customers worldwide. Along with this, he is also considered as the best digital marketing consultant in India. Rajat also writes a blog called “SpeakRJ”, where he shares his marketing experiences and latest developments in the market.
16. Harsh Agarwal
Harsh Agarwal is a B.tech graduate and professional blogger. He has also worked at Convergys before becoming a full-time blogger. His blog “ShoutMeLoud” is a one-stop solution for every aspiring blogger out there. Blogging is a very important and important aspect of Digital Marketing. His expertise in blogging and contribution in this field is excellent.
17. Kunal Chaudhary
Kunal Chaudhary is the founder of Delhi School of Internet Marketing, a renowned digital marketing institute. He has 8+ years of digital marketing experience and has done internet marketing for top brands like Snapdeal, Myntra, Flipkart, FashionAndieu, Jabong etc. He is also a digital marketing specialist with over $ 2 million earned in revenue.
18. Rohit Onkar
Rohit Onkar is One of the best Digital Marketer, Business Leader and Trainer. Rohit has been able to successfully establish scale processes, manage cross-functional teams, increase the profitability of organizations and drive them to desired goals. He is the Head of Digital at Loylty Rewardz Mngt Pvt Ltd, where his role is to oversee daily digital marketing campaigns, set up large-scale processes, identify new monetization opportunities to create new revenue streams and drive daily campaign execution. Have to manage for. A cross-functional team. .
19. Anoop Mishra
Anoop Mishra is a digital marketing specialist. He is the co-founder of Prachar Mantra. Anoop has done BCA, MCA and MBA (Marketing)
He has helped many businesses do digital marketing effectively and efficiently. You can learn more about them at: https://www.anoopmishra.com
20. Suresh Babu
Suresh Babu is the founder and CEO of Web Marketing Academy. He is one of the best digital marketing trainers in India. Suresh holds an Executive MBA from IIMB.
He started his career as a lecturer for Hotel Management and Catering Science and today he is one of the best teachers of digital marketing.
Suresh is a visiting faculty and president at prominent universities like Christ University, Acharya B-School, Commits College, Manetti Community College. He also founded the online marketing enthusiast community, a community of passionate online marketing enthusiasts.
21. Arockiasamy Satya
This B2B marketing professional has contributed to transform the business through appropriate marketing and content strategy. He demonstrates expertise in the planning, construction, implementation, monitoring and analysis of marketing initiatives. When it comes to content writing, the different times with writing different marketing-related articles are true. The two most important business changes he made were in Brillio and Collabera. In addition, he has teamed up with Dell.
22. Chetan Deshpande
Chetan Deshpande is the CEO of Next Level Marketers. Next Level Marketers is a group of experts that takes your marketing and business development to the next level.
He has more than 10 years of experience in digital marketing and is a specialist in implementing and executing inbound marketing. Chetan is very active in the field of digital marketing and has also received many media coverage.
23. Prabhakar Alok
This youngest entrepreneur from Bihar, India, is a digital marketing expert and famous for trends in his city. Prabhakar Alok is the founder of 3 start-ups - DigiwaleBabu, My22yards and DigitalGucucool. Through this, he renders digital marketing services for start-ups across India. DigiwaleBabu is a marketing tool box that provides best-in-class services to its customers in all aspects of online marketing. Apart from being a Google certified digital marketer in India, Prabhakar Alok is a social activist and a star cricketer in his field.
24. Viren Patel
Viren Patel is a co-founder and mentor at Lavenir Institute of Professional Studies.
He has an MBA in Information Management from Somaiya Institute of Management and Research and has 10 years of experience in the web.
His institute Lavenir Institute of Professional Studies is training many people in digital marketing and growing at a great pace.
25. Ashok Lalla
Ashok Lalla is a best digital marketing expert in mumbai. He did his MBA in Marketing from JBIMS, Mumbai.
Ashok was Global Head - Digital Marketing at Infosys from 2012 to 2015. He has worked with many other large companies.
Ashok has a lot of knowledge and expertise in digital marketing. You can learn more about him - www.linkedin.com/in/ashoklalla
Conclusion:
This was a list of the best digital marketers in India I was able to come up with.
Digital marketing is a very dynamic field and to specialize in digital marketing, one has to keep himself updated with the latest trends in digital marketing.
In addition, many of the digital marketing experts listed above provide free guidance to digital marketing enthusiasts. Students without any selfishness and helping the digital marketing community are impacting lives not only in India but around the world.
Obviously I have missed a lot of great minds that I do not know, and I am sorry to miss them!
If you know other great marketers in India, I love to know his name and his work in digital marketing. Leave them in the comments below!
#digital marketer #digital marketing expert #digital marketer in india #digital marketing expert in india #best digital marketer in india #best digital marketing expert in india