Rest in Peace, Instagram. Cause of Death? Facebook.

Rest in Peace, Instagram. Cause of Death? Facebook.

Facebook bought Instagram in 2012 and Instagram influencer marketing peaked in the years that followed. We watched as content shifted from blurry phone pictures to DSLR shots and professional photoshoots.

Instagram has become the manifestation of a 2020 “how are you?” — you partake in the quick exchange because it’s the cordial thing to do, but you dread the question. And by the end, you walk away feeling a bit empty because for the most part, you haven’t learned anything substantial about the other person and they haven’t learned anything about you.

Like many others, I’ve become tired of how overly curated and contrived this platform feels sometimes. My feed has become a wash of sponsored ads instead of updates from the people I love. Nowadays it takes something spectacular or an entire photoshoot to warrant an update. And every day, this platform becomes more of an e-commerce app rather than one that cultivates community.

Instagram isn’t for the people; it’s for brands

Facebook bought Instagram in 2012 and Instagram influencer marketing peaked in the years that followed. We watched as content shifted from blurry phone pictures to DSLR shots and professional photoshoots. Influence and exposure were commodified and used as currency. The everyday was edged out by the extraordinary; the personal edged out by the aspirational.

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