Online grocery shopping is the game-changer in the world now. For instance, Instacart offers both contactless delivery and curbside pickup services for customers 24x7. Importantly, the products sold online cost less when compared to the rates charged by provision stores and supermarkets.
The Instacart platform controls the majority of the North American market with its robust logistics and order processing management cycles. With brick-and-mortar stores not fully safe to visit amidst the Covid-19 pandemic, it is an apt time for entrepreneurs to establish an Instacart clone app.
· Instacart offers lucrative subscription plans (monthly and yearly) for customers. Shoppers who purchase the Instacart Express premium plan need not pay any fees for home delivery of groceries.
· Moreover, they get ample discounts, exclusive access to the launch of new goods, and lower prices on several products.
· Most of the retailers are unable to sell their grocery items placed in physical stores. Hence, they automatically list their goods at a reduced cost on the Instacart clone app. This leads to a higher Gross Merchandise Value (GMV) for techpreneurs.
· Besides that, owners of an app like Instacart can provide cashback, coupons, and free snacks for a limited period, rewards, and sweepstakes.
Above all, Instacart is fastly becoming the hub for A-Z grocery products. It is also expected to pocket a revenue of $1 billion from digital advertisements for brands and retailers by 2022. Likewise, Instacart’s upcoming Initial Public Offering (IPO) will help it raise adequate funds for expanding to new markets.
Hence, entrepreneurs can move up the ranks in the online grocery ordering and delivery industry. They can begin Instacart clone app development and process more orders than their competitors. Set the ball rolling now by contacting an app development company soon!
On-demand grocery delivery apps are experiencing a spike in download rates and order volume nowadays. The success of grocery apps like Instacart, Walmart Grocery, etc., has propelled entrepreneurs to invest in this vastly expanding industry. The ready-made clone app solutions are gradually stepping into the shoes of traditional methods of developing an app from scratch. Now, multiple reasons contribute to the popularity of Instacart clone apps. They include,
Time conserving: These clone app solutions can be launched instantly into the market. While developing an app takes around 3-5 months, the Instacart clone app can reach out to a wider audience within a short time span.
Pocket-friendly: When estimated roughly, developing a grocery app from the ground takes around $20,000 - $30,000. Budding entrepreneurs may find it difficult to invest such a huge amount. These clone app solutions are cost-effective and are available at very nominal prices.
Highly scalable: It is highly tedious to conduct market research, identify flaws in existing apps, and develop a highly robust app. A seasoned team of experts does the job for you, thereby ensuring your app’s success in the market.
Energy conserving: The groundwork and documentation works of developing an app from scratch is so vast and immense. Entrepreneurs needn’t worry about app development and can focus their energy on other areas of focus.
One major factor that makes all the difference in a clone app is inevitably the features integrated into it. Some of the unique features of an Instacart clone app include,
**In-app wallet: **Users can pay for their orders seamlessly without entering their account details every time.
Multi-lingual support: Users can access the app in the language of their preference, thereby enhancing their convenience.
Real-time tracking: Users get to track delivery agents in real-time with this feature.
Inventory management: Grocery store owners get to add or remove products seamlessly based on their availability.
All these factors add to the popularity of the Instacart clone app.
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The covid-19 pandemic has set a stage for many on-demand service apps to boom. On-demand grocery delivery service apps are in trend now as many customers need to avail the grocery service without stepping out of their homes.
Because, the pandemic situation has made everyone stay indoors to prevent the spread of the virus to a great extent. Some big players like Instacart have inspired entrepreneurs to start an online grocery delivery service business.
A growth story of Instacart
First, let me point out the growth of the Instacart app in the covid-19 pandemic.
Due to the increased number of users for the Instacart app, they made an announcement that they will hire 3,00,000 additional delivery executives.
Since the launch, Instacart has witnessed the highest number of sales due to the covid-19 pandemic with additional revenue of $700 million. The revenue generation in the past three years is mentioned here for your reference.
Revenues generated by Instacart in 2018, 2019, and 2020 are $780 million, $990 million, and $1500 million, respectively.
The download of grocery apps has risen to 106 million. Notably, the download rate of Instacart rises by 218% per day.
Since February 2020, the number of Instacart app downloads has increased with additional daily downloads of 38,500.
It is no doubt that investing in the Instacart clone app is good as it yields a huge revenue.
A business model of the Instacart app
Do you know the major reason behind the success of Instacart? Fastest delivery and no-inventory model.
Instacart will not make their customers wait for a long duration as it owns the fastest delivery.
Upon learning from the competitor’s failure of following the “no-inventory” model, Instacart comes with the aggregator business model. Now, let us see the brief overview of the Instacart business model here.
The grocery stores register with the app and they have to manage their inventory. They have to make the inventory available for delivery upon the customers place an order and confirm it.
They are the individuals who deliver the groceries on time to the customers who have placed the order via the app. In general, there are two types of shoppers, namely In-store Instacart shoppers and Complete-service Instacart shoppers.
In-store shoppers are part-time shoppers who are responsible only for shopping the groceries. They are not responsible for delivering the packed orders to the customers.
Contrary, Complete-service Instacart shoppers are full-time shoppers who are responsible for shopping and delivering the groceries to the customers at their doorstep.
They are the buyers who place orders from their preferred store via the app.
Building the Instacart like app with a no-inventory business model and go ahead with an aggregator model is a wise choice.
How does Instacart earn revenue?
Instacart follows various revenue streams to earn money. Some of the few ways in which they earn huge revenue are as follows.
The retail owners who have partnered with Instacart have to pay a commission fee whenever they get a grocery order via the app.
For new app users, Instacart offers a free delivery service. From the second order, the customers have to pay a delivery fee. The delivery fee they charge is based on the time span of grocery delivery.
For every grocery delivery service, the customers have to pay a 5% of a service fee.
The customers can avail of some exciting discounts and offers like free delivery upon paying a membership fee of $149.
Apart from considering these revenue-generating streams, you can include other ways to get huge revenue from the Instacart clone app.
Incorporate these must-have features into an app like Instacart
Grocery store owner app
Manage stores and inventory
Offers and discounts
Apart from this, incorporate Fast and flexible delivery and Order-ahead features considering the covid-19 pandemic in mind. Also, add special features like Easy reordering product and Online in-store purchase.
**Cost of developing a grocery delivery app using the Instacart clone script
Instacart clone script is a grocery delivery app solution that is 100% customizable white label and scalable. It is built using cutting-edge technology with key features. Contrary to developing a grocery delivery app from scratch, prefer using the Instacart clone script as it is time-conserving and cost-effective.
Some of the parameters that determine the cost of developing an app like Instacart are listed below. Because, the app development cost varies depending on the business requirements.
App development team size/experience
Geographical area of the app development company
Amid the pandemic, the idea of launching an app like Instacart is a good decision. Also, a wise choice is to choose the Instacart clone script for app development. Many app development companies offer this app solution that empowers entrepreneurs to launch their app in a moment.
I hope this article gives insightful information about Instacart like app development. Sow the seeds of launching the Instacart clone app and reap the benefits by following various revenue streams.
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A decade back, online shopping was a luxury, whereas today, many on-demand delivery services are experiencing an upsurge with the advent of smartphones. Instacart clone is a grocery delivery app that provides the convenience of getting the grocery items delivered at the doorsteps with a few taps on the mobile phones. Since people are preoccupied with work, they prefer grocery delivery apps rather than offline shopping. If you’re an entrepreneur planning for a startup, this could be the right time to start your eCommerce journey with an Instacart like app.
Unique Selling Point:
You can provide unique offerings to attract user to your business. Here are some features you can offer in your app like Instacart:
Flexible Cancellation: You can provide the flexibility to cancel orders with no charges or cancellation fee.
Different Services: You can allow the user to choose the type of delivery services they prefer, whether doorstep delivery or in-store pickup of the order.
Pandemic Safety Features: Upgrading your app to the new normal help your delivery business gain an upper hand over your competitors. Here are some of the innovative features that can be incorporated into your Instacart like app to ensure the safety of individuals.
Contactless Delivery: You can enable an option that lets the delivery provider get notified if the user wants the order to be delivered at the doorstep with no physical contact.
Safety Check: The delivery provider can undergo photo verification to ensure that he has taken all the safety measures before taking up the delivery request.
Here are some monetization ideas that can help your revenue stream to grow and diversify your business:
Commission: You can fix a base rate as commission for the stores’ orders through the app. The stores listed on your platform pays your commission price for handling the orders.
Charge A Little Higher Than The Actual Price: This strategy is implemented by almost all platforms. The additional rate you have given for the product adds to your profit.
In these times of pandemic, people are looking for ways to get their products delivered at doorsteps. It is good to go option to develop your Instacart clone app. Having perfected the art of app development, our app developers in TurnkeyTown make it easy for you to launch your grocery delivery app. we provide you with a bug-free Instacart like app script that can be extensively customized to meet your business requirements. Join your hands with us and establish your on-demand grocery delivery business across the world.
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