Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.
We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.
Twitter is testing a new feature that allows users to record a voice message to Tweet.
The feature is currently live for a select group of iOS users and will be rolling out to all iOS users soon.
Google will no longer allow advertisers to target by zip code for housing, employment, or credit-related ads.
Ads for these categories will additionally no longer allow targeting on the basis of gender, age, parental status, or marital status.
Their current policy prohibits targeting based on, race, religion, ethnicity, sexual orientation, disability, or national origin.
Google said they have been working closely with and received guidance from the U.S. Department of Housing and Urban Development (HUD) on these changes.
#news #sej network #neural networks
What function do Podcasts Play in your Digital Marketing Strategy?
A Podcast is a collection of digitally created and organised episodes that focus on a single theme or topic, such as technology, start-ups, or anything else. It's a kind of digital radio, to put it that way. Podcasts are normally free and can be found on a number of different platforms. To listen to the Podcasts, all we need is a stable internet connection and any device. Many institutions are offering podcasts as part of their structure. Join digital marketing training institute and learn digital marketing courses in Anna Nagar and podcast module.
Does Podcasting fall within the category of Digital Marketing?
Podcasting is a great technique to incorporate into your digital marketing approach. Podcasts offer significant search engine optimization (SEO) advantages. If you have uploaded your podcast episode on a platform like iTunes, then there is a chance of connecting back to own website.
For good SEO, keyword management in your podcast episode titles and descriptions is also necessary. Take digital marketing training and learn digital marketing courses in Anna Nagar and get to know the features of podcast.
Podcasting is rapidly gaining popularity. More people are turning to podcasts for entertainment, education, and news, and the sector is fast expanding.
More small businesses and people are jumping on the podcast trend as a result of the rising demand for podcasts. Larger corporations are also developing their own shows. Companies and people that want to be heard or make a difference in the world are increasingly turning to podcast hosting platforms.
Over 2 million podcasts are available worldwide. This year, we can conclude from this data that 70% of Americans listen to at least one podcast either passively or actively, with the remaining 30% actively ignoring them.
Benefits of Podcasts as a Marketing Tool
You now have a new way to reach your target audience thanks to the podcasting world. People are addicted to podcasts because they are a quick and easy method to learn new things.
Let’s have a quick look at the benefits of Podcasts as a Marketing Tool.
1. Establish a personal relationship.
2. It is effective.
3. Getting started is simple.
4. It is a video substitute.
5. Increase the number of visitors.
6. Increase conversion rates.
7. Podcasts are Engaging
8. Increase your brand's authority.
9. It can be a source of income.
10. It has a significant impact on brand recognition.
11. It has a higher level of interactivity than other forms of material.
12. An easy-to-use onboarding tool.
13. They can be repurposed.
Platforms for Managing Podcasts
There are a variety of companies that provide podcast hosting services. However, below are the ones that are most user-friendly, provide excellent tools and support, and, of course, allow for file size flexibility.
While a digital marketing podcast is not the only strategy to succeed in the market, it may certainly help you gain an advantage over rivals. It allows you to educate and inform your core audience. It's a fantastic opportunity for brands to influence and promote their goods and services. Regardless, one must be mindful of the podcast tone and possess basic technical understanding before considering podcasts as part of a digital marketing strategy check the advanced digital marketing courses in Anna Nagar.
Digital Academy 360 | Digital Marketing Course and Training Institute in Annanagar
Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040
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What is the Role of Content Marketing in Digital Marketing?
Content marketing is a type of marketing that entails developing and sharing online content that is aimed to persuade people to visit a company's website rather than just promote it. The use of narrative and information sharing increases brand awareness.
The goal is to entice readers to take a step toward becoming a customer, such as requesting more information, signing up, or purchasing. In general, content marketing is about providing value to the consumer rather than simply marketing a brand.
Some of the forms used in content marketing are Blog Posts, White Papers, Digital Books, Podcasts, and Digital Videos. With content marketing, you can establish a long-term relationship with your customers, which can lead to numerous sales over time.
If we want to understand the importance of content marketing we will be having some questions in our mind and learn digital marketing courses in Bangalore.
Why is Digital Content so Vital?
Great content is a valuable asset. It has the potential to provide positive experiences for your potential customers and entice them to return for more. It's your ticket to capturing your audience's attention and maintaining a positive brand image.
Traditional media cannot reach and engage your target audience in the same way that digital content can. So it is important in its way.
Why is Content King when it comes to Digital Marketing?
Useful content should be at the heart of the marketing efforts strategy. Today, it is often cited as “Content is King” in the world of digital marketing because websites and businesses with the best content succeed in building online audiences.
Do you think Content Marketing is really essential for Digital Marketing?
There is no doubt that Content marketing is a subset of digital marketing in that it refers to the creation of specific types of content in order to reach a specific target audience. Blog articles, social media posts, graphics, podcasts, and videos are all examples of content you can create. Learn digital marketing courses in Bangalore and get to know more ways to promote your content online.
Content Marketing and Digital Marketing are like Bread and Butter, always go together.
Without content, we can’t even think about digital marketing. Or, the digital marketing techniques would be less effective. Content marketing understands what it is all about. It's a supporting character who exists to make the main character look good.
It’s sure that digital marketing gets all the attention and glory, but it wouldn't be nearly as effective without content marketing.
So when we are writing and marketing content, we have to take care of some important points for a Good Content Marketing Strategy.
Content with Authority
Outstanding Opinion Pieces
An excellent way to motivate and inspire your readers ie, How to Content
Value Proposition of Owned Media
Pieces of Original Research
Currently Popular Content
A plan of action
Last, but not the least: Stay on Topic
Final Thoughts- The Role of Content Marketing in your Digital Marketing Strategy
Customer awareness, lead generation, and conversions are all aided by content marketing. Content has become a vital aspect of any marketing plan as the digital age has progressed. There will always be techniques that yield immediate, short-term results, but content marketing has the ability to boost your company's effectiveness for years.
So, learn digital marketing courses in Bangalore and your digital marketing efforts could be saved by a well-executed content marketing campaign.
Digital Academy 360 | Digital Marketing Courses and Training Institute in Bangalore
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How is Digital Marketing Different from Traditional Marketing?
The difference between Digital Marketing and Traditional marketing is simple, Offline channels are used in traditional marketing, while online channels are used in digital marketing. Billboards, print advertising, and mailers may be used in a traditional marketing campaign, whereas social media, blog posts, and email may be used in a digital marketing campaign to promote a firm and its goods. Even classic channels like billboards, TV commercials, and direct mail have grown a digital component in recent years, blurring the boundary between "traditional marketing" and "digital marketing."
For companies today, Digital Marketing matters a lot as it offers multiple benefits to them which are listed below: So, learn digital marketing course in Kerala at the advanced level.
When it comes to traditional marketing, you have options, which isn't always the case. You have fewer options with traditional marketing. You only have a few channels to choose from, such as radio, print, and television, and many of these channels are overpriced, further limiting your options.
When you choose to use digital marketing, you gain access to a variety of tactics. You can choose the ones that best suit your company's goals, objectives, and target market, allowing you to maximize the influence of online marketing on your bottom line.
Benefits of Digital Marketing over Traditional Marketing
One more advantage of digital marketing is the cost.
Digital marketing is very much cost-effective when compared to traditional marketing. You set your budget and bid for ad space when you advertise online, whether on social media, websites, or search engines. When you buy a billboard, you don't have complete control over how much you spend.
Digital marketing is known for its adaptability. Budgets and campaigns can be programmed to run for months, weeks, or even minutes. Businesses benefit from adaptability that is frequently lacking in traditional advertising when combined with precision targeting.
If you launch a PPC campaign and notice that it isn't functioning well, you can suspend it. In contrast, if you purchase a billboard, you own it for the term of the contract, regardless of whether it works or not.
If you're a small-to-medium-sized business (SMB), digital marketing can help you stand out from the competition. This is because web marketing provides cost-effective options, such as SEO, to help your company reach its target audience.
Large organizations can advertise themselves in ways that small businesses can't. They occupy excellent real estate with their business premises. They have a big number of salespeople who do cold calls. They put on lavish exhibits at trade shows and conferences.
It's just as easy to click on a huge corporation's ad as it is to click on a small business's ad on digital platforms. A Fortune 100 company's Facebook page looks the same as a five-person company's page.
This level playing field may enable your business to avoid competing with major brands and reach your target market.
If you are thinking of building your career in Digital Marketing, research and choose the best Digital Marketing Courses in Kerala with certifications. Many people nowadays are looking for ways to advance in their professions and get better jobs, and many business owners are having difficulty being noticed online. With so many complicated terms in the marketing world, it's difficult to know where to put your money to receive far more return.
If you’re thinking this, then surely you are on the right path. If you're seeking the best Digital Marketing Training Institute in Kerala, then Digital Academy 360 is the right option.
What makes Digital Academy 360 distinct from the rest is that they will show you not only the theory but also how to use digital marketing to support your online presence step by step.
Students must take a final assessment exam after completing all modules, the organization issues a Certificate of Completion of the Executive Program in Digital Marketing.
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Why Choose Digital Academy 360 to Learn Digital Marketing?
Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career.
Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.
Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers.
The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:
If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.
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CAREER IN DIGITAL MARKETING
We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!
There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!
As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.
Choose Digital Marketing as a career
According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.
According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.
Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.
These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.
Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.
The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit.
That is why there is a high need for digital marketing jobs these days.
After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.
If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career.
As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.
Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.
You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.
If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.
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