Voice Tweets & This Week's Digital Marketing News [PODCAST]

Voice Tweets & This Week's Digital Marketing News [PODCAST]

This week on Marketing O'Clock, we cover Twitter's voice tweet feature, Google Ads' new targeting restrictions, Spotify's self-serve video ads, and more.

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.

We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.

Talk to Tweet with new Twitter feature

Twitter is testing a new feature that allows users to record a voice message to Tweet.

The feature is currently live for a select group of iOS users and will be rolling out to all iOS users soon.

Google limits location & demographic targeting for certain types of ads

Google will no longer allow advertisers to target by zip code for housing, employment, or credit-related ads.

Ads for these categories will additionally no longer allow targeting on the basis of gender, age, parental status, or marital status.

Their current policy prohibits targeting based on, race, religion, ethnicity, sexual orientation, disability, or national origin.

Google said they have been working closely with and received guidance from the U.S. Department of Housing and Urban Development (HUD) on these changes.

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