Gearing up for E-commerce Peak Sales this Holiday Season

Gearing up for E-commerce Peak Sales this Holiday Season

Ecommerce sales hit record numbers in 2018 as the U.S. retailers saw more than $126 billion in revenue. Sellers worldwide used the benefit of e-commerce platforms like Amazon to make profits through both **[Amazon SEO...

Ecommerce sales hit record numbers in 2018 as the U.S. retailers saw more than $126 billion in revenue. Sellers worldwide used the benefit of e-commerce platforms like Amazon to make profits through both Amazon SEO Services and PPC Management Services. 2019 is expected to be nothing short of booming sales during the holiday season running from late November to early January. The online retailers see this season as an ideal opportunity to boost sales driven by discounts, attractive deals, and offers. Owing to the intense competition, it is necessary to be on top-of-the-toe to stay ahead. If you own an online store and have no clarity as to how to take advantage of the holiday season, continue reading this blog. Here, we have shortlisted a few quick tips that will enable you to hit the peak in e-commerce sales.

Focus On User Experience Optimization A smooth, hassle-free shopping experience scores high in customer satisfaction. Hence, it is important for online retailers to work on providing optimized user experience. It can be seen as a long term solution to register high conversion rates for your site. Some workable ideas to optimize the user experience: Easy Checkout: Purchasing a product should never consume much time of a buyer as they may leave your site forever. Streamlining the checkout process can lower the cart abandonment rate for your website. You can do it through the following methods:

1) Implement a one-page checkout 2) Avoid any distractions (header, footer, sitewide banner, promo code field) that can sway your customers away 3) Extract information at once. Do not make customers enter the same information twice
Fully responsive mobile site: Due to the ever-increasing number of mobile users it is recommended to have your mobile site optimized for engaging user experience. You can do so by simplifying the navigation, optimizing the search functionality, and easing the payment method. Mobile sites are critical to the success of small and midsize e-commerce stores during the holiday season. If it is not enough, mobile contributed to 66 percent of total holiday orders in 2018 Win customer’s trust: Establishing the trust factor is vital in profiting from the holiday season. Maintain transparency in your policies to remove any doubt from your customer’s mind. Provide adequate information so that customers can comprehend it easily. If there are any exceptions in the policies, highlight them upfront

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