Top 8 digital signage trends that will rule in 2020 (and beyond)

Top 8 digital signage trends that will rule in 2020 (and beyond)

With the ability to create extraordinarily targeted and engaging content, digital signage brings education, information, and marketing closer to shoppers, patrons, tourists, employees, learners, and travelers. It captivates, entertains, and...

With the ability to create extraordinarily targeted and engaging content, digital signage brings education, information, and marketing closer to shoppers, patrons, tourists, employees, learners, and travelers.

It captivates, entertains, and interacts with them throughout the day at waiting, transit, shopping, and gathering points. It is convincing, convenient, and entirely focused on the consumers.

Digital signage has proliferated over the previous century, with technology advancing and marketers adopting the benefits of replacing static signboards with convincing digital equivalents.

As digital signage keeps on becoming more dynamic and responsive, it will become even more critical to stay updated on these trends to avoid staying behind the competition.

8 digital signage trends

1 - Rise in 3D wayfinding

Wayfinding digital signage solutions are becoming a popular tool to make individuals visit large buildings and government spaces more
conveniently.

The building's interactive 3D maps can be zoomed, rotated, and pinched. It helps users to understand where they are and where they want to go quickly.

Cruise ships, museums, casinos, malls, hospitals, and other kinds of government areas will increase the adoption of digital wayfinding systems. Moreover, the 3D mapping will be a principal driver of a lot of these requirements.

2 - Media Formats

The content of public digital signage will continue to evolve rapidly from static to dynamic, with trends predicting constant rises in the use of 1080p/Full HD video.

The latest emerging technologies will continue to support this change, as well as the decreased cost of processing of these systems. There has been a surge in the use of file formats like HTML5 and H.264 video compression. It requires less storage and renders video that is easier to manage over the network.

3 - Digital Signage-as-a-Service will become more feasible with SD-WAN

Digital Signage-as-a-Service (DaaS) is a cloud-based solution that offers service model benefits to clients who don't want the pain to buy and maintain their servers and software permits.

This choice could be because of an inclination towards the operational expenditure model, a shortage of IT employees, or the scalability and flexibility suggested by the OpEx model.

They still have to physically house and handle the screen and player part of the network. But mostly if the developed media player and the display are used, the "set and forget" alternative can be effectively utilized.

Presenting networks of places running 24/7 and covering an adequate space or various locations are great examples of SaaS (Software-as-a-Service) use cases of digital signage.

For example, railway stations, airports, bus stations, etc. are 24/7 digital billboards. Digital signage software providers offer 24/7 access to the web-based and cloud-enabled Content Managed Server (CMS) and unique software licenses for client-side deployed media players.

Executives or users of digital signage can connect to any device and manage their content-to-display from anywhere. Locally every batch of screens is connected to a media player that posts content on it, which it receives from the CMS.

4 - Screen sizes

As technology continues to grow, and expenses reduce correspondingly, bigger screen sizes will continue to enter the market. One can expect to see more convincing and creative use of screens as big as 84" inches along with widespread use of extensive video wall settings. On the flip side, the use of smaller screen sizes is a growing trend expected to flourish exponentially in the forthcoming years.

The most popular among these is PoE or Power over Ethernet. It drops the costs and complexities associated with running AC power on small screens.

By many, it is also considered to be a game-changer that will propel the mass adoption of miniature display signage for hospitality and retail shelf applications.

5 - Interactivity

Many technologies propel exciting developments in digital signage interactivity, enabling new applications like searching product catalogs, menus, requesting distinct data, and even placing orders.

These include facial recognition software, Near Field Communications (NFC), touch screens, and all promising to produce more consumer engagement and personalized user experience.

Touchscreen interactivity, which gives the familiar feeling of tablets, smartphones, and internet applications, makes content more appealing to the connected, tech-savvy audiences.

In digital signage, facial features detection technology is used to capture demographic data of the customer insight and to showcase the product that is most popular to that demographic based on big data analytics.

6 - Artificial Intelligence

We have seen advances in AI that allow data analysis to be more accurate, precise, and readily available. This is good for firms because computers can use data feeds to target screens based on the gathered data.

Hence, the employees whose daily task is to gather that information
now becomes easier. So they can perform better for getting actual needs from that data rather than struggling in determining information sets indefinitely.

7 - Predictive analytics

A similar emerging trend foretells more meaningful use of data-driven digital signage, which leverages interactive technologies to provide essential analytics. This data is then applied for optimizing content and increasing ROI.

8 - Personalization

Technological advancements like AI are also helping the generation by delivering more and more personalized experiences. Personalization is one of the most effective ways of utilizing technologies such as machine vision and detective systems as well as enhancing client engagement, creating opportunities for meaningful and relevant customer interactions.

Integrating technologies that allow better responsiveness, connectivity, and intelligence enhances digital signage capabilities to become more personalized, with smart kiosks. They enable users to plan their entire day, becoming an increasingly popular choice for leading retail outlets.

Conclusion

Today, digital signage solutions are mature enough to deliver reliable and accessible options after a decade of development and fast conversion.

However, it indicates a relatively new technology that is developing quickly. As change continues and interactive kiosks and displays become more cost-efficient, administrators and marketers will enjoy more and more possibilities to communicate effectively with audiences.

The continuous changes in the digital signage trends guarantee the growth of the digital signage market. There is still plenty of room left for new developments in this area, as businesses start to explore their options with digital signage.