From Coursera to Skillshare, these online course providers are excellent sources of accessible and affordable online learning.
Learning has no boundaries and no age limits. Irrespective of these, anyone who is curious about learning can educate themselves using mobile apps. At present, Udemy, Coursera, MasterClass, and Lynda are popular e-learning apps that offer various courses for learners. Among these, many aspiring entrepreneurs plan to develop an app like Udemy because of its popularity.
** Major aspects of Udemy like app development**
This article will cover the major aspects of the Udemy clone app development.
Understand your target audience
Irrespective of what business you start, finding a niche and understanding a target audience is essential. When it comes to an e-learning app like Udemy, its target audience is mostly students and professionals. Students age group is between 18 and 25 who are studying in colleges. Professionals age group is between 25 and 40 who wish to upgrade their skills.
Apart from targeting this age group, you can even target elderly people with the age of above 60 as they might be curious about learning new things.
Depending on your target audience, you have to create a buyer’s persona. It majorly includes the audience’s personal and professional details. Personal details include age, location, income, educational qualification, gender, interests, hobbies, etc. Professional details include job, company, skills, tools used, and much more.
Upon analyzing these details, get to know the challenges faced by your target audience and provide the best solution via your app. Make sure to incorporate all the necessary features they look for.
You have to decide which business model to be considered. The business model of Udemy drives instructors and students to enrol on the e-learning platform. They are not charging for creating or hosting a course.
Many skill-based courses available in Udemy let the learners avail of these courses and have to pay for certificates upon completion. You can frame your unique business model to earn more profit from an app like Udemy.
Must-have features to consider for incorporating into an e-learning app like Udemy
As every successful business venture starts with framing an idea, implementing the same with necessary features is the most significant factor to consider.
Like all popular e-learning apps, your Udemy clone app has to possess the following features to execute the same functionality.
The Dashboard feature in the learner app will allow the learners to look over all the courses.
The learners can browse for the courses they want to learn using the Search and Filters feature. Therefore, it is easy for them to discover the courses based on the categories.
Using the Recommendation feature, you can facilitate the learners to know about the other related courses they might be interested in.
Incorporating the Course list feature will empower the instructors to manage all the courses and modules published by them in the app.
The app generates a report with information regarding the course reach, total earnings, response rate, and so on.
In this module, the Dashboard feature will help the instructors check the courses they are offering, students who have enrolled for the course, earnings, response rate, and other courses related information.
Using the CRM (Customer Relationship Management) feature, you can track the learners and instructors information regarding the earnings, courses enrolled or created, discounts, coupons, and much more.
With the Sales feature, you can check out all the courses, response rate, earnings, and profits. By analyzing this app generated report, they can do better planning.
You can check all the payment history so that it would know whether the payments made via the app are successful or not.
The two standard revenue-generating strategies followed by Udemy are as follows. Consider these and implement them according to your business model.
Commission-based revenue model
Udemy charges the users based on how they enrol on the course. They follow the three revenue tiers.
If the users enrolled using a coupon or through referral, they charged them a commission fee of 3%. If the users enrolled by searching a particular course in the app, they charged 30% -50% of the total course fee. The app displays paid advertising ads for courses. If the users clicked any of them for availing the courses, they have to pay a commission of 75%. It is up to you to choose the commission fee percentage for different course enrollments.
** Subscription-based revenue model ** Udemy offers users to have unlimited access to all the courses with a paid subscription. You can charge the users on a monthly or yearly basis with a certain percentage of money.
Marketing & User engagement
Once you deploy your app in the market, you have to advertise it using the following marketing strategies. Paid advertisements Sponsored advertisements Organic marketing Affiliating marketing.
You can offer discounts and coupons for the users to boost engagement. Apart from this, integrating your app with ASO would help to get a wider user base.
These are the five major aspects of the Udemy clone app development. Upon considering these aspects and gathering your business requirements, you have to find the best mobile app development company for developing an e-learning app like Udemy.
How do you know which company is the best? You have to research their experience, technologies they worked on, client’s testimonials, and product portfolio.
Discuss your business requirements, frame the business plan according to the recent market trends, and know the exact app development cost.
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