8 Things Web Developers Should Know About SEO

How much is a website worth that does not attract visitors?

Nothing, I would say.

Of course, there is paid advertising, with which you can constantly bring users to your site or app — but it can also go much easier — with search engine optimization.

Ultimately, SEO is no substitute for paid advertising, as both are very different forms of marketing, but it is always a good idea to optimize your site a bit for Google and co.

Exactly this is not witchcraft and not only left to the content team behind a website; web developers should also know a few basics about SEO.

What is SEO? And what is it not?

SEO stands for Search Engine Optimization. So it is all about ranking your own website better on Google and co. If we enter something into a search engine, it will spit out heaps of results. But the order is not arbitrary; it is based on many factors that should be covered by a qualitative website.

SEO is pull-marketing. This is precisely why it is no substitute for paid advertising — because the latter is push marketing. With an improved ranking, we can better reach the people looking for us or our topic. So if we have a website that offers cosmetic products, our goal with good optimization should be that our website is displayed high up when people are looking for it.

This is incredibly powerful — after all, it allows us to reach people who are already willing to buy our product or use our website — what’s more, SEO does not usually cause running costs but is a one-time optimization.

On the other hand, Push-marketing means that we push something under the nose of people we assume are interested in it.

Types of SEO

The ranking of a website is defined by two factors — the optimization on the website itself and the optimization outside the website.

The former is called on-page SEO, the latter off-page SEO.

Optimizing our rankings in the search engines is outside of our own site; for example, it is about building referral links. These links then point to our site from other websites and make our site’s credibility appear higher.

in this article, we only cover on-page SEO. This section can be broken down again into two areas, which I like to call as follows:

• Content SEO — that means adjusting the length of the content, keyword density, choosing good images, writing headlines that ensure a long reading time on the site.
• Technical SEO — this is about making the site technically clean so that it works well & fast and seems trustworthy for the search engines.

Structuring content, copywriting, and selecting images is not the job of a web developer — that’s why I explain in this article everything that belongs to technical SEO.

1. The correct use of heading-tags

h1, h2, and so on should be known to everyone — they serve as headings. Visually, they only differ in their font size — which can be adjusted with CSS anyway.

So it happens that web developers use h1 tags to define headlines — but that is an absolute nogo when it comes to search engine optimization.

h1 is the heading for the whole document. h2 and so on are subheadings — you should use them the same way.

#marketing #seo #online-marketing #javascript #web-development #developers

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Also Read: Web Development Course in Delhi (#1 Best Training Institute)

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