Trending SEO Strategies that will Dominate in 2020

Trending SEO Strategies that will Dominate in 2020

Here are some 2020 SEO trends that clearly shows the preference of a search engine that how it will be user-specific and answer specifically. Let’s dig deeper into this and see how **[Internet Marketing Agency](https://www.oodlesmarketing.com/...

Here are some 2020 SEO trends that clearly shows the preference of a search engine that how it will be user-specific and answer specifically. Let’s dig deeper into this and see how Internet Marketing Agency and SEO Experts you can use the upcoming year’s SEO trends to your advantage.

  1. Hyper-targeted, customer-focused content -

The 2020 SEO trends show a variation in search engine preference for the content which is that now SERPs show the result that shows specific needs. Now the In-depth, long-form and informational content will take the crown every time. The 2019 Content Marketing Institute B2B report already told us that 90% of the most successful marketers put their audience’s needs before their promotional ones. In the future, this type of attitude will be prevalent among those who win top positions in SERPs.

How does it work?

Now it's better to target the hyper-focused long-tail keywords Instead of trying to rank for broad terms. These type of keywords helps to target the relevant users.

  1. E-A-T or disappear -
E-A-T stands for - 

Expertise
Authoritativeness
Trustworthiness

These are the three key features that every SEO Service Provider company should follow. Google now gives importance to the content and according to it, deems worthy to rank high in SERPs.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/trending-seo-strategies-that-will-dominate-in-2020/

Google BERT Update: The biggest Change to its Search Results in Years

Google BERT Update: The biggest Change to its Search Results in Years

Google unveils BERT Update, largest search breakthrough in 5 years As a **[Digital Marketing Service Provider](https://www.oodlesmarketing.com/ "Digital Marketing Service Provider")**, it becomes necessary to be updated with all the latest...

Google unveils BERT Update, largest search breakthrough in 5 years

As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.

It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).

The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.

Google applies BERT models in ranking and in the formation of featured snippets (featured snippets). In ranking - only for requests in English, for selected snippets - in more than 20 countries of the world where this function works. Thanks to BERT, the search engine has made significant improvements to featured snippets in languages ​​such as Korean, Portuguese, and Hindi.

Also Read: Sponsored and UGC – The evolution of nofollow links

BERT Algorithm understand natural queries

Google Bert

Google emphasized that the BERT search algorithm is "not only their greatest achievement in the last 5 years but in general - one of the largest in the history of search engines, thus all the SEO management companies will now need to change their strategies based on this update.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/

Why Mobile SEO is Now More Important Than Ever

Why Mobile SEO is Now More Important Than Ever

Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEO Google switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly. The background of...

Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEO

Google switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly. The background of this change is based on the changed user behavior, which shows a clear tendency towards mobile search and increased access to Google via mobile devices.

Only those who are mobile can compete and achieve a top-ranking position. Every Digital Marketing Service provider knows, Mobile SEO is an open secret for those who want to be found on the first page among the 10 leading search engine results.

The importance of mobile websites and mobile search engine optimization

The mobile SEO includes a complete revision and optimization of the website in the technical and optical factors. Mobile web design favors short loading times, which are an endemic indicator of the interest of the target group. The ever faster and more frequent access to the search results via smartphones and tablet PCs, the rising user expectations and the technical innovations make it clear how important a reorientation is for SEO services company.

Websites with only slimmed-down mobile availability or dwindling structures with mobile access have no chance with Google and will be completely lost in future competition. Of the more than 200 search engine ranking factors, mobile SEO occupies a significant position and is a must-have for anyone who wants to increase their visibility and increase the conversion rate.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/why-mobile-seo-is-now-more-important-than-ever/

Why Mobile SEO is Increasingly Important Than Ever

Why Mobile SEO is Increasingly Important Than Ever

Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEO Google switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly. The background of...

Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEO

Google switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly. The background of this change is based on the changed user behavior, which shows a clear tendency towards mobile search and increased access to Google via mobile devices.

Only those who are mobile can compete and achieve a top-ranking position. Every Digital Marketing Service provider knows, Mobile SEO is an open secret for those who want to be found on the first page among the 10 leading search engine results.

The importance of mobile websites and mobile search engine optimization

The mobile SEO includes a complete revision and optimization of the website in the technical and optical factors. Mobile web design favors short loading times, which are an endemic indicator of the interest of the target group. The ever faster and more frequent access to the search results via smartphones and tablet PCs, the rising user expectations and the technical innovations make it clear how important a reorientation is for SEO services company.

Websites with only slimmed-down mobile availability or dwindling structures with mobile access have no chance with Google and will be completely lost in future competition. Of the more than 200 search engine ranking factors, mobile SEO occupies a significant position and is a must-have for anyone who wants to increase their visibility and increase the conversion rate.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/why-mobile-seo-is-important/