Why We Need Activism — Always.

Why We Need Activism — Always.

It’s been almost three months since George Floyd was murdered and the mass protests. Three months since the nationwide protests, looting and riots across America.

It’s been almost three months since George Floyd was murdered and the mass protests. Three months since the nationwide protests, looting and riots across America.

Since then, millions of American have raised their voices, expressing their outrage towards our unjust systems and sympathy for the Black community and the many other marginalized groups in this country.

While some took to the streets in protest and other donated — causing a surge in donation levels for racial equality groups — the reality is that the vast majority relied some form of media as a platform to stand in support of the Black Lives Matter movement.

Hundreds of hashtags surrounding George Floyd, Breonna Taylor and even more condemning the police surfaced on Twitter. Black squares were posted on Facebook and Instagram. This level of non-Black engagement surrounding the Black Lives Matter movement and commitment to racial equality is unprecedented, leading us to the simple fact that:

Now more than ever, people care about Black lives.

This rise in popularity for civil rights social movementsmust be analyzed. Has engagement always been high?

Since its birth and rise in 2012 after the murder of yet another Black man- Trayvon Martin- media and societal attention surrounding the Black Lives Matter Movement has been stagnant. Google Trends show the significant lack of popularity in search queries “Black Lives Matter” and “BLM” in the past eight years.

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