Google Analytics Data with R

**Objective: **To programmatically retrieve Google Analytics data for marketing analytics automation.

Accessing Google Analytics API to retrieve GA records is one of the quintessential requirements to build an end-to-end marketing analytics suite. We could achieve this objective through four major steps as listed here below:

  1. Generate Client ID and Secret Key in Google Cloud.
  2. Update .Renviron variables.
  3. Import relevant libraries and refresh GA tokens locally.
  4. Finally, build the GA dataset in R.

#r #data-visualization #data-analytics #data-science #developer

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Google Analytics Data with R
Siphiwe  Nair

Siphiwe Nair

1620466520

Your Data Architecture: Simple Best Practices for Your Data Strategy

If you accumulate data on which you base your decision-making as an organization, you should probably think about your data architecture and possible best practices.

If you accumulate data on which you base your decision-making as an organization, you most probably need to think about your data architecture and consider possible best practices. Gaining a competitive edge, remaining customer-centric to the greatest extent possible, and streamlining processes to get on-the-button outcomes can all be traced back to an organization’s capacity to build a future-ready data architecture.

In what follows, we offer a short overview of the overarching capabilities of data architecture. These include user-centricity, elasticity, robustness, and the capacity to ensure the seamless flow of data at all times. Added to these are automation enablement, plus security and data governance considerations. These points from our checklist for what we perceive to be an anticipatory analytics ecosystem.

#big data #data science #big data analytics #data analysis #data architecture #data transformation #data platform #data strategy #cloud data platform #data acquisition

Gerhard  Brink

Gerhard Brink

1620629020

Getting Started With Data Lakes

Frameworks for Efficient Enterprise Analytics

The opportunities big data offers also come with very real challenges that many organizations are facing today. Often, it’s finding the most cost-effective, scalable way to store and process boundless volumes of data in multiple formats that come from a growing number of sources. Then organizations need the analytical capabilities and flexibility to turn this data into insights that can meet their specific business objectives.

This Refcard dives into how a data lake helps tackle these challenges at both ends — from its enhanced architecture that’s designed for efficient data ingestion, storage, and management to its advanced analytics functionality and performance flexibility. You’ll also explore key benefits and common use cases.

Introduction

As technology continues to evolve with new data sources, such as IoT sensors and social media churning out large volumes of data, there has never been a better time to discuss the possibilities and challenges of managing such data for varying analytical insights. In this Refcard, we dig deep into how data lakes solve the problem of storing and processing enormous amounts of data. While doing so, we also explore the benefits of data lakes, their use cases, and how they differ from data warehouses (DWHs).


This is a preview of the Getting Started With Data Lakes Refcard. To read the entire Refcard, please download the PDF from the link above.

#big data #data analytics #data analysis #business analytics #data warehouse #data storage #data lake #data lake architecture #data lake governance #data lake management

Ian  Robinson

Ian Robinson

1624399200

Top 10 Big Data Tools for Data Management and Analytics

Introduction to Big Data

What exactly is Big Data? Big Data is nothing but large and complex data sets, which can be both structured and unstructured. Its concept encompasses the infrastructures, technologies, and Big Data Tools created to manage this large amount of information.

To fulfill the need to achieve high-performance, Big Data Analytics tools play a vital role. Further, various Big Data tools and frameworks are responsible for retrieving meaningful information from a huge set of data.

List of Big Data Tools & Frameworks

The most important as well as popular Big Data Analytics Open Source Tools which are used in 2020 are as follows:

  1. Big Data Framework
  2. Data Storage Tools
  3. Data Visualization Tools
  4. Big Data Processing Tools
  5. Data Preprocessing Tools
  6. Data Wrangling Tools
  7. Big Data Testing Tools
  8. Data Governance Tools
  9. Security Management Tools
  10. Real-Time Data Streaming Tools

#big data engineering #top 10 big data tools for data management and analytics #big data tools for data management and analytics #tools for data management #analytics #top big data tools for data management and analytics

Big Data Analytics: Unrefined Data to Smarter Business Insights - TopDevelopers.co

For Big Data Analytics, the challenges faced by businesses are unique and so will be the solution required to help access the full potential of Big Data.
Let’s take a look at the Top Big Data Analytics Challenges faced by Businesses and their Solutions.

#big data analytics challenges #big data analytics #data management #data analytics strategy #business solutions by big data #top big data analytics companies

Cyrus  Kreiger

Cyrus Kreiger

1617959340

4 Tips To Become A Successful Entry-Level Data Analyst

Companies across every industry rely on big data to make strategic decisions about their business, which is why data analyst roles are constantly in demand. Even as we transition to more automated data collection systems, data analysts remain a crucial piece in the data puzzle. Not only do they build the systems that extract and organize data, but they also make sense of it –– identifying patterns, trends, and formulating actionable insights.

If you think that an entry-level data analyst role might be right for you, you might be wondering what to focus on in the first 90 days on the job. What skills should you have going in and what should you focus on developing in order to advance in this career path?

Let’s take a look at the most important things you need to know.

#data #data-analytics #data-science #data-analysis #big-data-analytics #data-privacy #data-structures #good-company