Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021

Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021

Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021 | Exceed Team Tech Blog

Your templates may vary from campaign to campaign, depending on their type and purpose. But in general, each email has to contain certain elements put in their proper place.

Email message headers. Headers are not part of the email template itself but it is hard not to mention them describing the email structure. Email headers include the sender’s name, message recipients, and a subject line. Pay special attention to email headers and always check them before sending: the decision on whether an email should be opened depends on the headers. For email clients, it is one of the spam triggers as well.

Email structure Email template header. It may sound confusing but the same word is used to describe different parts of the email. This is why we prefer to differentiate the template header. Here we are talking about the email title. Its purpose is to attract readers’ attention, set association with your brand, and explain the purpose of the message. Your company logo is the ultimate element of the template header. Depending on the type of email, you can also include a branded design pattern, put a short title, add a simple website navigation (which is most common for e-commerce).

Email content. This is the main part of your message, which can’t be standardized or organized with one universal formula. This is the place for your creativity. Just make sure your message looks clear and not overloaded with design elements. You can use images, GIFs, videos, text formatting, etc. If you expect some actions from the email recipient (like reading a blog post, viewing a proposal on the online shop page, upgrading the subscription plan, etc.), it is recommended to include an action button.

Email footer For marketing emails, it is required to include the unsubscribe option to the footer. Also, you have to clearly state the company, which sent this email, and the reason why it was sent (for example “You received this email because you subscribed to our newsletter). These are the requirements of GDPR, mostly. All other elements are optional. Usually, the email signature is also referred to as a footer as well. In addition, footers often contain social media buttons and feedback proposals.

Thank you for choosing this article as your guide on this email marketing journey.

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Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021

Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021 | Exceed Team Tech Blog

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