How advertising tech provider OpenX migrated to cloud databases

How advertising tech provider OpenX migrated to cloud databases

When ad tech provider OpenX was migrating to Google Cloud, they found a scalable, dependable and cost-effective solution in Bigtable and Memorystore for Memcached. Here’s how—and why—they made the move.

Editor’s note: When ad tech provider OpenX was migrating to Google Cloud, they found a scalable, dependable and cost-effective solution in Bigtable and Memorystore for Memcached. Here’s how—and why—they made the move.

Running one of the industry’s largest independent ad exchanges, OpenX developed an integrated platform that combines ad server data and a real-time bidding exchange with a standard supply-side platform to help ad buyers get the highest real-time value for any trade. OpenX serves more than 30,000 brands, more than 1,200 websites, and more than 2,000 premium mobile apps.

We migrated to Google Cloud to save time, increase scalability, and be available in more regions in the world. As we were migrating to Google Cloud, we also sought to replace our existing open-source database because it was not supported anymore, which led us to search for a cloud-based solution. The combination of Cloud Bigtable and Memorystore for Memcached from Google Cloud gave us the performance, scalability, and cost-effectiveness we required.

google cloud platform databases

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