It has been often assumed that promoting an app or website is one and the same thing. Both are the part of promotion services provided under Digital Marketing so that can’t be different right? No. Website and Smartphone App Promotion maybe a little similar but have a lot of other differences.
If you think that both Website and App marketing techniques are the same and plan to deploy the same techniques in the app and website promotion, then you may face loss, rather than gaining.
App stores and the search engines have their unique online space involving different restrictions, algorithms, and requirements. If you want to get the maximum benefits, try to leverage the techniques accordingly.
SEO (Search Engine Optimisation) is the technique of optimizing the website to get a better ranking in the search results to increase the beneficial traffic to the website. There are a lot of ways through which you can increase the number of relevant users for the website.
ASO (App Store Optimization) is like SEO for apps but it does not focus on getting the traffic for the app but to get lasting and relevant downloads for the app by improving the rank of the app in the app store.
There are a lot of ways through which you can increase the number of downloads of the app but the most common technique is to improve the rank of the app in search results and the ‘Similar Apps’ window.
The above definition shows that both ASO vs SEO is quite different from each other.
While employing ASO techniques, one has to consider that there are some restrictions in the app stores that are required to be followed by the developers like characters in the title, screenshot dimensions, etc. Even the app stores have their separate requirements which can be different from others.
In Apple Store, the title and subtitle should have a maximum of 50 characters while in Google Play, the title can be of 50 characters and the description can be that of 80 characters. You have to adopt the techniques according to the platform and its requirements. SEO company provides a more flexible and wider way to perform the techniques.
But when it comes to search results, the roles are reversed. ASO provides more flexibility while employing search results techniques. You can work over icons, videos, screenshots, titles, and descriptions in the app stores for better ranks in results which is not quite possible in the case of search engines as they provide a lot of results. Visuals have a bigger role in ASO.
ASO is affected by title, description, screenshots, and other visual data while SEO is affected by user engagement, UX/UI, metadata, and various other factors.
The proper use of keywords is very important in both ASO and SEO. No one wants to read paragraphs of text, so you must use precise and brief keywords for the content. Moreover, the app store has a word limit so you can’t fill unnecessary content in the description and search engines are too smart and understands what you are trying to say in most of the cases.
Your priority should be to provide the maximum and precise content in limited words instead of trying to max out the word limit. On the apps stores, using a single word, again and again, will not improve your ranking so try to be brief and don’t repeat the words. Whereas that is not the case in search engine results. The more you write, the better the rank. Using more keywords can boost your ranking in search engine results.
In the Apple App Stores, the app description can not be used for comparison so no matter how worldly the description is, it can not affect the ranking of ASO. However, the case is quite different in Google Play Store, the description affects the ASO. the same is the case with web pages, the more and the better you write, the better will be your ranking on the search engine results. The proper use of relevant keywords will help in getting a better ranking for your webpage.
Although the keywords in SEO and ASO affect the ranking of the app or webpage quite differently, the keyword research in SEO and ASO is quite similar to each other. This is because the validation of the keywords in ASO and SEO is quite similar to each other.
You can research online to see which keywords will get you a better ranking on the search results and use such keywords in the app or website content. Tools and platforms like SemRush, AppTweak, Ahrefs, MobileAction, and others can help in deciding the precise keyword for your app or website. The platforms will help in determining the difficulty of the keyword and how it will help in getting a better ranking.
These platforms might be different for ASO and SEO (ASO- AppTweak, SEO-Ahrefs), but their evaluation process is the same as the main purpose of the software is the same- to improve the ranking of the app or website through keywords.
As apps and websites are two different platforms, the behavior of their users is also different. Apps are generally used on smartphones only but the webpages are used on smartphones as well as desktops. The present age, mobile-friendly society spends a lot of their time on smartphones using apps. They even use websites on smartphones through browser apps.
Data has shown that most of the users first look for a product on the app and then go to the website to make a purchase. So it is necessary to change the market strategy according to the change in the platform (app to a website; website to an app).
At the same time, you also have to make sure that you don’t count the same user twice as he/she changes the platform. Most of the famous marketers use geo-marketing techniques to find potential users. Geo-marketing techniques find the users by analyzing their location and promote by techniques like sending push notifications if you are near a local store.
Timing also plays an important role in determining the time at which most of the users are active and work accordingly. All these user habits will prove to be very helpful while developing an app or website marketing strategies.
Examine the Marketing Funnel
A funnel is created because the users can access the website anytime they want but to access an app, the user has to download it. This need to take action before accessing the app shows that the marketing funnel of the app moves faster. Whereas that of a website is slower as only one action is to be completed that of making a purchase.
The attribution of the app is more difficult as it involves more steps (Campaign-> Store-. Download-> Engagement). But there is no attribution at Store as the source can not be traced back to the user. He might have downloaded the app days after watching an ad about the app. So to trace back the attribution, we have to take the help of third-party apps like AppsFlyer, Adjust, etc.
Mobile attribution should cover the whole aspect of user behavior. What were the reactions of the user after watching the ad, their behavior after doing so, whether they installed the app or not, and other factors.
On the other hand, web attribution is quite different from mobile attribution. You will be required to ascertain the whole journey of the user on the website through a desktop or smartphone browser. It tracks how the user came across the website. You can also attribute the data of a target user to get the information. Attribution can involve numerous steps, for example, if the user clicks an ad on an SMO services, he will come across various actions before reaching the website.
Web and mobile attribution can also work together to create a holistic attribution as the present-day user transcends channels, devices, and platforms so the process might be fragmented. The users might use the app on a desktop and the website on a smartphone.
Not only the users, but even the companies also use web platforms to promote their apps on a diverse platform.
App landing pages can not be changed or converted as their point of engagement is fixed. The web landing allows you to determine the origin of engagement like a newsletter, social media, so you must set the right tone for both the web page and the app page.
You might add a read more tab on the homepage of your website or app but most of the users don’t get past this. So you should provide all the important and unique points about your website, on the page, before the user reaches the end of the page. Employ all the resources at your disposal to differentiate the web landing page and the app page.
The app page should have an area to fill the text and the web landing page should be more flexible, inclusive of everything through which the user can connect like make a purchase or subscribe to the newsletter, etc.
On the app page, the main goal is to get the user to download the app, and then comes the requirement for the user to surf the app pages, scroll the screenshots, go through the description, etc. this will help in ascertaining whether the user likes our app or not.
If you want to conduct an A/B testing on the app then you can do it through Google Play Store only as the Apple App Store does not have any A/B testing tools. You can use the platforms like SplitMetrics or StoreMaven as they provide more data-driven results for the testing. They provide the actual user experience on the app store and clear how it will feel to the user.
Tips for A/B Testing:
The A/B testing for the web will help in showing different web page variants to different web visitors simultaneously and shows which one is better in getting the conversions. Tools like Optimizely can be used for A/B testing of the websites on different behavioral tendencies, devices, and platforms.
Similarities between App and Website Marketing:
Both take into consideration the reputation, popularity, and keywords of the platform.
Keyword research is very important in both cases. Keyword difficulty and search volume are kept the same for both.
Have to use a holistic approach in most of the cases for attribution, if common things toggle between both.
Has to conduct A/B testing in both apps and websites.
Differences between Website and App Marketing: (SEO vs ASO)
On the web, the focus is on the quality of content, links, and engagement whereas in the app, the focus is on reviews and ratings, downloads, and conversion rates.
ASO requires fewer keywords as there is always a limit. But SEO requires more thorough keyword research which includes everything.
Less action as conversion starts at the end of the funnel (like while making a purchase) whereas there is a larger funnel in the app marketing.
Mobile attribution is more complicated than web attribution.
More freedom and flexibility in determining the origin of engagement on the web as compared to that in apps.
Web marketing has more and better A/B testing techniques and attributes to choose from as compared to that in apps.
Both SEO vs ASO marketing techniques are more different than similar. The above-detailed facts and procedures show that the marketing of the app and/or website is far more complicated than it appears.
Medibrandox is the largest company for marketing that provides SEO marketing for dentists and dental clinics and it is a practice of increasing website traffic of quality and quantity both. Dental SEO marketing works by optimizing your site for the search engine that helps to boost your website rank in Google as well as you get a lot of traffic of dentists related. If you are looking dental SEO marketing agency so you should go over the website.
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Medibrandox is a passionate marketing agency that provides SEO marketing for dentists and dental clinics. SEO for dentists also called dental SEO which focuses on optimizing a dental practice’s website for search engines and SEO marketing for dentists helps to get organic traffic by google search engine. If you are looking for an SEO agency for dentists so you have to go over the website.
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The electric scooter revolution has caught on super-fast taking many cities across the globe by storm. eScooters, a renovated version of old-school scooters now turned into electric vehicles are an environmentally friendly solution to current on-demand commute problems. They work on engines, like cars, enabling short traveling distances without hassle. The result is that these groundbreaking electric machines can now provide faster transport for less — cheaper than Uber and faster than Metro.
Since they are durable, fast, easy to operate and maintain, and are more convenient to park compared to four-wheelers, the eScooters trend has and continues to spike interest as a promising growth area. Several companies and universities are increasingly setting up shop to provide eScooter services realizing a would-be profitable business model and a ready customer base that is university students or residents in need of faster and cheap travel going about their business in school, town, and other surrounding areas.
In many countries including the U.S., Canada, Mexico, U.K., Germany, France, China, Japan, India, Brazil and Mexico and more, a growing number of eScooter users both locals and tourists can now be seen effortlessly passing lines of drivers stuck in the endless and unmoving traffic.
A recent report by McKinsey revealed that the E-Scooter industry will be worth― $200 billion to $300 billion in the United States, $100 billion to $150 billion in Europe, and $30 billion to $50 billion in China in 2030. The e-Scooter revenue model will also spike and is projected to rise by more than 20% amounting to approximately $5 billion.
And, with a necessity to move people away from high carbon prints, traffic and congestion issues brought about by car-centric transport systems in cities, more and more city planners are developing more bike/scooter lanes and adopting zero-emission plans. This is the force behind the booming electric scooter market and the numbers will only go higher and higher.
Companies that have taken advantage of the growing eScooter trend develop an appthat allows them to provide efficient eScooter services. Such an app enables them to be able to locate bike pick-up and drop points through fully integrated google maps.
It’s clear that e scooters will increasingly become more common and the e-scooter business model will continue to grab the attention of manufacturers, investors, entrepreneurs. All this should go ahead with a quest to know what are some of the best electric bikes in the market especially for anyone who would want to get started in the electric bikes/scooters rental business.
We have done a comprehensive list of the best electric bikes! Each bike has been reviewed in depth and includes a full list of specs and a photo.
To start us off is the Billy eBike, a powerful go-anywhere urban electric bike that’s specially designed to offer an exciting ride like no other whether you want to ride to the grocery store, cafe, work or school. The Billy eBike comes in 4 color options – Billy Blue, Polished aluminium, Artic white, and Stealth black.
Available in the USA, Europe, Asia, South Africa and Australia.This item ships from the USA. Buyers are therefore responsible for any taxes and/or customs duties incurred once it arrives in your country.
Why Should You Buy This?
**Who Should Ride Billy? **
Both new and experienced riders
**Where to Buy? **Local distributors or ships from the USA.
Featuring a sleek and lightweight aluminum frame design, the 200-Series ebike takes your riding experience to greater heights. Available in both black and white this ebike comes with a connected app, which allows you to plan activities, map distances and routes while also allowing connections with fellow riders.
The Genze 200 series e-Bike is available at GenZe retail locations across the U.S or online via GenZe.com website. Customers from outside the US can ship the product while incurring the relevant charges.
The Norco VLT S2 is a front suspension e-Bike with solid components alongside the reliable Bosch Performance Line Power systems that offer precise pedal assistance during any riding situation.
This item is available via the various Norco bikes international distributors.
Manufactured by Bodo Vehicle Group Limited, the Bodo EV is specially designed for strong power and extraordinary long service to facilitate super amazing rides. The Bodo Vehicle Company is a striking top in electric vehicles brand field in China and across the globe. Their Bodo EV will no doubt provide your riders with high-level riding satisfaction owing to its high-quality design, strength, breaking stability and speed.
This item ships from China with buyers bearing the shipping costs and other variables prior to delivery.
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