How Visuals Can Take Your Business to the Next Level

How Visuals Can Take Your Business to the Next Level

It’s no secret: storytelling is crucial. Visual reports can enhance, not detract from, your organization’s story. These days, it seems like storytelling is the biggest buzzword in business.

These days, it seems like storytelling is the biggest buzzword in business. As of 2019, there were over two hundred TED Talks hashtagged #storytelling.

As Susan Credle, chief creative officer at a global advertising agency, writes for the Wall Street Journal:

“Great marketing isn’t about one ad, one piece of content, one moment in time. It is definitely about more than data and technology. It is about a relentless and lasting commitment to a brand’s story, and the elation of waking up every day with an opportunity to help write the next chapter.”

There’s no doubt, weaving an ongoing, compelling narrative can be a powerful strategy for a brand. But another tool that’s equally important is strong visuals — when we translate collected data into clear visual representations. In fact, well-designed visualizations will enhance, rather than detract from, great storytelling.

As researcher Alexandra Samuel tells Harvard Business Review:

“Knowing how to develop and deliver a data-driven presentation is now a crucial skill for many professionals, since we often have to tell our colleagues stories that are much more compelling when they’re backed by numbers.”

In a data-driven world, a picture truly is worth a thousand words — or more precisely, 60,000. According to marketing experts, the human brain can process images up to 60,000 times faster than words.

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