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The Golden Ratio in UX Design – How it Can Benefit Your Brand

The Golden Ratio is not just a mathematical rule, but an emotional one too. It has been used by artists and architects for centuries and its effect can be seen in countless masterpieces including the Vitruvian Man, The Mona Lisa, The Last Supper, and the Parthenon among others. Although it’s origins are lost in time, what we do know is that Leonardo Da Vinci was particularly fond of it and it’s widely accepted that he based his famous painting of The Last Supper on this divine proportion.

Part 1 – About the Golden Ratio

The Golden Ratio is a mathematical concept that has been used in various fields for centuries, including art, architecture, and now – design. In the world of UX design, the Golden Ratio can be used to create more balanced and aesthetically pleasing designs. When applied correctly, the Golden Ratio can help create a sense of harmony and orderliness that can appeal to users on a subconscious level.

Part 2 – What makes up Good User Experience

Good user experience is all about making sure that users have a positive experience when interacting with your brand, and that starts with having a well-designed website. The golden ratio can be a helpful tool in achieving this goal. By understanding how the golden ratio works and incorporating it into your design, you can create a website that is both visually appealing and easy to use.

Part 3 – The Role of the Golden Ratio in Creating an Awesome UI

The golden ratio can be applied to many aspects of design, but when it comes to user interface design, there are a few key ways in which the ratio can be used to create an optimal experience for users. By understanding the role of the golden ratio in UI design, you can create a more intuitive and user-friendly interface for your brand.

Part 4 - Identifying Elements and Controls


In user interface design, the golden ratio is often used to determine the size and placement of elements on a screen. This ratio, which is represented by a number (1.618), can be applied to any element, including buttons, text boxes, and icons. By using the golden ratio, designers can create layouts that are more visually appealing and user-friendly.


Part 5 - Proportions, Placement & Grids


The Fibonacci sequence appears often in nature, and can also be found in works of art and architecture. The golden ratio is a number derived from this sequence, and it can be used to create pleasing, balanced compositions. In the world of UX design, the golden ratio can be used to create layouts that are easy on the eyes and intuitive to use. When applied correctly, the golden ratio can give your brand a major boost by making your site or app more user-friendly.

Part 6 - Examples from Real World Websites


When applied to web design, the golden ratio can help create a layout that is both visually appealing and easy to use. For example, Facebook uses the golden ratio to great effect in its design. The main content column is 1.618 times wider than the sidebar, and the overall layout follows the golden ratio. This creates a balanced and harmonious look that is pleasing to the eye. 

Other websites that make use of the golden ratio include Google, Apple, and Yahoo.


The bottom line is that if you're not incorporating UX goals into your UI/UX design process, you're setting yourself up for failure. Without a clear understanding of what users want and need, it's impossible to create a design that will meet their expectations. By hiring a UI/UX design company in India, you can ensure that your team is focused on creating a great user experience from start to finish.

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UI/UX Design & Development Company | UI/UX Design Services

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AppClues Infotech’s team is proficient in nurturing brands with beautiful design and improve their identity as prominent player of their niche. Our area of expertise includes user experience (UX) design, user interaction design, user interface (UI) design, prototyping, business design, design strategy, and design research.

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