John Wick


The Ultimate Guide to Digital Product Development in 2022

Leading businesses are aware of how difficult it is to produce new products. They are aware that the best digital product development approach must be used when creating smart products if they are to produce the best results.
They understand that using digital technology to create smart products is necessary in order to establish the concept of using the greatest digital product.
Do you believe using the conventional waterfall strategy would add to the complexity?

Of course, in the era of the digital revolution, developing a smart product with a clear waterfall structure is like preparing for an unplanned obstacle. If you’re tired of struggling to create a smart product with a traditional approach, don’t worry, you’re not alone. All you need is a shift to adapt to the new evolving world of digital technology.
For example, imagine a house that anticipates all your needs with a single click. Does this sound like science fiction? Maybe so, but that’s the reality these days.
This is due to emerging improvements in technology. IoT is a key component in connecting devices, sharing data and using sensors and communication hardware to help create the best digital products for consumers.
Smart products for Digital Industry 4.0 have shaped businesses and life, from developing a food delivery app to making home automation systems that simplify our daily jobs.

What Is Digital Product Development?

It is the process of bringing an idea to real life using cutting edge technologies, best approaches and appropriate strategies.
How does a digital product come to life, into a practical reality? where do you start Is there any plan to find the best approach?
Fortunately, yes! We have come up with six phases of End-to-End digital product development steps. Although each product is different, the creation of a product takes place in a series of steps.

Digital Product DevelopmentDigital Product Development

6 Steps For Digital Product Development

The life cycle defines six basic steps. It starts with automation and connectivity. These two stages of digitization are the basic requirements for the development of any digital product. It will later add four more stages to reach digital maturity.

Phase 1 | Automation

The first stage is the actual journey that provides the basis for digitization. Automation helps in the design, manufacturing and planning process. Various information technologies are used to computerize and perform multiple tasks, several times efficiently.
Although there are many machines that work manually without any digital intervention. You can integrate them through digital transformation with terminal interfaces. These often act as the missing link between enterprise applications and machines.

Phase 2 | Connectivity

Previously, even without smart connectivity, machines were tested before launch. These listed products have been watched and reviewed by humans. Even before the introduction of IoT, machines were tested before start-up, monitored and inspected after start-up. Even then, questions such as who is the target audience, why, how and when the product is used, the lifespan of the product and what are the risks involved were discussed.
However, in the digital product development process, the increase in connectivity that includes the integration of IoT and IIoT would help shape and drive product requirements. With the involvement of IT and OT connectivity, the design is pushed to production and manufactured in real time through MES production tracking systems. It helps in creating integrated approaches from design to final production.

Phase 3 | Visibility

With the help of digitization, sensors can detect falls and network technology can detect and record events in real time. It helps keep digital products updated.
Visibility enables businesses to make data-driven decisions to increase product success. Additionally, product viability in the market can provide you with real-time data on customer usage behavior. Bottlenecks, poor UI designs, and any other issues can be easily identified and resolved.

Phase 4 | Transparency

Identify and analyze captured data to interpret digital shadow interactions. Using big data applications in parallel with MES and ERP systems provides a common platform that is used to perform the analyzed data.
Data transparency is required for predictive maintenance of products. This stage of the development life cycle can help in monitoring the production equipment and its operation.

Phase 5 | Predictability

Predictability is the phase of digital product development where abstract traces are depicted to identify unwanted exposure to external threats. The fifth stage is predictability, which helps in visualizing future scenarios when projecting a digital shadow. This allows businesses to anticipate future deployments.
Events that are done manually will have a negative impact. Limiting unexpected events enables robust business operations. It helps in flagging recurring logistical problems in the past. Society’s ability to predict the future depends on primary interactions and background. Abstracted tracks with effective decisions ensure high standard production of digital products.

Phase 6 | Adaptability

Adapting to new technology and manufacturing technology-driven products allows the company to delegate certain IT decisions. The goal is to achieve adaptability and use data from the digital twin to make decisions in the shortest possible time. It helps implement measures through automation and run businesses at the speed of today’s digital world without much human intervention.

That’s it with the stages of digital product development.

However, there are several methods or approaches to successful digital product development. The emerging industrial revolution brought smart factories and smart manufacturing with high automation connected to high-tech networks. However, each company has its own way of implementing and offering the full cycle of product development services.

There are digital product development companies that are affected by new technological advancements. It leads to the production of innovative smart products that meet the demands of the market. On the other hand, society plays a key role in issues of environmental impact, health and safety.

Now we will understand the different models adopted by different companies for designing digital products.

Digital Product Development – Approaches

We laid out the above general stages of product development. However, there are specific models that a product design agency often uses to develop a digital product. Let’s take a closer look at each of them.

Development Of Waterfalls

This is the most common traditional approach to digital product development. It offers a phased framework including linear phases from idea to launch.

Unlike the agile method, waterfall focuses on intensive paperwork for each phase.

Before the start of each stage is a stage that will be displayed before moving on to the next. It sets the scope and timeline where you can understand the entire manufacturing process at launch. Waterfall development is suitable for companies with sufficient budget, technology stack and timeline. In-house projects can benefit from this approach.

Agile Development

Agile development emphasizes face-to-face communication with quick and flexible responses to change. It divides the development cycle into short-term iterations. The Agile method does not look back at the previous phase until the entire product development is complete. It mainly focuses on:

  • Provide updated versions
  • Monitoring product performance and receiving feedback
  • Returning to the first step of development to improve updates
  • Team alignment on updated versions

Lean Development

The lean development approach is the transformation of Toyota’s lean manufacturing to create digital products. It generally refers to the elimination of wasteful processes. This improves the efficiency and cost effectiveness of businesses.

When implementing this method, digital product developers and engineers should consider all processes and eliminate their downstream effects when developing a digital product. Improves visibility, coordination and workflow.

Feature Driven Development

It is one of the descendants of agile development, where companies move from phased to iterative approaches. This approach is design-oriented and is divided into parts, namely elements. The process cycle of a feature-driven approach includes overall model development, feature list, planning and design, implementation, etc. However, small projects are unlikely to benefit from such an approach.

Hybrid Development

Where most startups adapt to agile development, many others require a hybrid approach – a combination of agile and waterfall development. You can customize the approach according to the development and requirements of the product. Dependencies between the two methods will synchronize, as the waterfall approach focuses on upfront planning and agile prefers a progressive plan at each stage.

Which Approach Is Best For Your Digital Product Development?

There is no such thing as a “best approach” for your digital development product. Additionally, most startups stick to one method throughout the entire development process.

Nevertheless, the most preferred approach is the agile method. It says that “Global Demand for Agile Development and Testing Services Market Size to Exceed USD 30 Billion by 2026”.

A highly adaptable process that focuses on breaking a large project into smaller parts for improvement.

Agile methodology helps in performance testing during each iteration to identify problems and lead to quick adjustments. Agile methodology with modern digital engineering services can create wonders.

Final Words – Digital Product Design And Development

From idea to new product launch, digital product development includes the above stages.

An agile approach is best suited for a successful digital product launch. If you’re about to jump into product development, get in touch with Xekera Systems for expert advice on how to proceed through the stages and what approach is right for you. It is the best digital product design and development agency that knows how to use data to provide you with a possible basis for launching a new final product.

Along with discussing your product development idea with their digital product engineers, you can also take the app development a step further after launch to reach a wider audience.

Along with discussing your product development idea with an embedded software engineer, you can also take a step further in post-launch application development to reach a wider audience.

Post navigation

Proven Steps for Successful End to End Product Development

How to Build an IoT App & Its Dominance In the future?

Why Flutter is the best choice for cross-platform development?

OCT 05, 2022


Why Flutter is the best choice for cross-platform development?

Read More

Your Ultimate Guide to Native vs Hybrid App Development

OCT 05, 2022


Your Ultimate Guide to Native vs Hybrid App Development

Read More


What is GEEK

Buddha Community

The Ultimate Guide to Digital Product Development in 2022

Chandra Sekhar


The Ultimate 5 Best Advanced Digital Marketing Courses in 2022 Checkli

The Ultimate 5 Best Advanced Digital Marketing Courses in 2022 Checklist

If you want to be an expert in Digital Marketing, you have to know thoroughly the foundation of digital marketing.

This digital marketing course will cover the fundamentals of digital marketing and advertising and is designed for those who want to get involved in digital strategies at their current company or are seeking a career change.

Many people prefer to do the Advanced digital marketing courses in Chennai where they get training about everything they need to know about marketing and advertising in the corporate sector. Here they will be able to build and implement an effective digital marketing plan after completing the course.

This course provides a diverse set of approved and hyper-relevant courses in the field of online marketing.

Who can do the Advanced Digital Marketing Course?

People who desire to work in the Marketing and Advertising Industry in a corporate environment.

Working Professionals who seek to improve their digital marketing skills.

Current Marketing and Advertising Professionals searching for a competitive advantage in their workplace.

The following are some of the advanced digital marketing courses:

Digital Marketing and Communication

The certificate program in digital marketing and communications promotes excellence in marketing, communications, and product management. Professionals in this field help influence corporate decisions and lead strategic marketing strategies by combining talents in research, writing, design, and analytics.

Digital Marketing and Programmatic Ads

The automated purchasing and selling of online advertising are known as programmatic advertising. This automation streamlines the process and consolidates the digital advertising activities into a common technology platform, making transactions more efficient and effective.

Programmatic systems have been expanding their inventory and database to the point where every format and channel, including mobile, desktop, tablet, audio, digital outdoor, and TV, may now be accessed programmatically.

Digital Marketing with AI

There is no doubt that artificial intelligence (AI) will impact the future of digital marketing. It's not so much about what's new now as it is about what's going to happen in the next years. So only, India’s IT Hub is having the largest number of digital marketing training institutes offering advanced digital marketing courses in Chennai.

The potential of AI opens intriguing new possibilities in digital marketing. This isn't the end of it, though. Under the AI wing, there is a slew of other tools, strategies, and productivity enhancements. Artificial intelligence is a rapidly evolving field, and if you want to make it work for you and your company, you must stay on top of it.

Digital Marketing and Analytics

The course is meant to help you grasp core marketing foundations as well as necessary digital marketing skills such as organic marketing, paid marketing, marketing analytics, and more. This course will teach you about the importance of data science in marketing analytics.

It also aids in the understanding of corporate issues, marketing principles, branding, and PR communications. You'll also learn digital marketing techniques that are essential for success in the marketing field.

Strategic Digital Marketing

This digital marketing strategy course will assist you in developing the skills necessary to design a winning strategy for any company. This course will familiarise you with the digital marketing landscape and act as an introduction to digital marketing strategy.


If you are already working in the Digital Marketing field and you needed to upskill your skills or want to change your job, then you must consider any of these above-mentioned courses.

There are many possibilities available to you, and the job changes that will open up will be well worth it. Take the time to conduct the necessary research regarding the subject.

As a next step, If you are looking for digital marketing courses in Chennai, you can look into the top-ranked course on this list, ie, Digital Marketing and Analytics or with Programmatic Ads.

These are some of the excellent courses to help you advance your career in digital marketing, regardless of where you are in your profession right now.

Digital Academy 360 | Digital Marketing Course and Training Institute in Annanagar

Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040

Phone073535 15515

Keywords: #digital marketing courses in Chennai, #digital marketing course in Chennai, #digital marketing training institute in Chennai, #digital marketing training in Chennai, #digital marketing institute in Chennai, #digital marketing courses in Chennai with placement, #digital marketing certification courses in Chennai, #digital marketing course fees in Chennai, #digital marketing course near me in Chennai


yogesh sashi

yogesh sashi


Is it worth learning digital marketing in 2022?

Is it worth learning Digital Marketing in 2022?

The program is very much useful for students and professionals who want to have a deeper grasp of digital marketing courses in Bangalore in order to advance their careers.

Yes, enrolling in a digital marketing school is an excellent investment in your future. You will be qualified to apply for various career opportunities in the digital marketing area once you have completed your digital marketing degree. As if it were a job.

Here are some advantages of taking a Digital Marketing course:

A wide number of career options will be available to you:

You are not limited to a specific employment role in digital marketing. New web work for various firms and enterprises is exhibited on a regular basis. This has the added benefit of allowing for different sorts of work and workstations to be built. This choice, however, must be taken after careful consideration of task duties.

It might help you get a fresher-level job:

Obtaining a digital marketing certification is one way to demonstrate to your future employer that you have the digital marketing skills required for the position if you are a novice with no experience.

It's more productive than wasting time on Google:

A well-structured digital marketing course will teach you what you need to know without wasting time reading hundreds of unrelated blog entries, each with its own digital marketing strategy.

You will be paid well.

In comparison to other professional roles, the digital marketing field pays more. In this sector, there is a lot of room for advancement and development. Some well-known digital marketers make 2–3 lakhs every month. It offers good employment growth and a competitive wage. 

Increases the Flexibility:

The digital marketing course will prepare you to work in a variety of industries. A student of digital marketing might work in a variety of industries. It is also used in several parts of the industry. 

Among the segments are:

Marketing agency

Hospitality industry

Manufacturing industry

IT industry and many more.

100% Job assistance:

Because there are more digital marketing positions available on the market. Students enrolled in the digital marketing course will have access to comprehensive placement services. Students can begin working immediately after completing the course.

Students can obtain these employment responsibilities in companies after completing the digital marketing course. Because digital marketing is a rising field in the business, it offers students more prospects for advancement. After getting skills in online marketing, students can begin earning money online and work for top digital marketing organizations and companies.

There are options for both online and offline study:

A digital marketing course can be taken both online and in a classroom setting. Some of the better training institutes offer students online courses with live professors who go over each topic thoroughly. 

If you are looking for the advanced digital marketing course in Bangalore, then Digital Academy 360 is the digital marketing training institute in Bangalore and right place to go. All of the trainers at Digital Academy 360 have extensive experience in their respective fields. 


You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

Keywords: #Digital Marketing Courses in Bangalore, #Digital Marketing Course in Bangalore, #Digital Marketing Training Institute in Bangalore, #Digital Marketing Training Institute in Bangalore, #Digital Marketing Training in Bangalore, #Digital Marketing Institute in Bangalore, #Digital Marketing Courses in Bangalore with Placement, #Digital Marketing Course Fees in Bangalore, #Digital Marketing Course Near me in Bangalore 


yogesh sashi

yogesh sashi


Why Choose Digital Academy 360 to Learn Digital Marketing

Why Choose Digital Academy 360 to Learn Digital Marketing?

Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career. 

Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.

Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers. 

The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:

  1. Online & Offline Classes: Today, especially after the pandemic, every learning institution is focused on online learning, to rope in larger crowds. Digital Academy 360, in fact, is a hub for live classroom sessions to incorporate peer-to-peer learning effectively.
  2. Paid Internship Opportunities: Nowhere else can anybody find a training institute that gets their students paid internships throughout the entire duration of the course. Students can get real-world exposure to corporate culture while also deep-diving into the world of digital marketing.
  3. Job Assurance: Digital Academy 360 has a clear end goal for every candidate who enrolls in any program - to get them gainfully employed. Since they are tied up with more than 1000 hiring partners, which include some big names such as Google, Amazon, Facebook, TCS, and the like, job assurance is more or less a given.
  4. Fee Refund: On the off chance that a candidate is unable to get placed even after their best attempts, then Digital Academy 360 offers a full refund of the course fee. That is a real commitment to the cause!

If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.

Keywords: #digital marketing courses in Bangalore, #digital marketing course in Bangalore, #digital marketing training institute in Bangalore, #digital marketing training in Bangalore, #digital marketing institute in Bangalore, #digital marketing courses in Bangalore with placement, #digital marketing certification courses in Bangalore, #digital marketing course near me in Bangalore, #digital marketing course fees in Bangalor

yogesh sashi

yogesh sashi


Why is digital marketing important


In the twenty-first century, the way businesses communicate with their customers has evolved with the times. Traditional marketing has taken a step back to make room for a new face to enter the sector. We all live in a digital world where we are all immersed in new technology that makes us feel at ease and makes any type of work easier. The more comfortable the zone becomes, the more difficult it becomes for people to make a living because there will be more people competing for a single job.

The world's economy grows through many types of government-run or privately held businesses. In this era, having advanced technologies can have both positive and harmful consequences.

Digital marketing is a type of marketing that involves the use of electronic devices, and it is also utilized by marketing professionals to communicate with customers. Marketing campaigns that display on a computer, phone, tablet, or other device are referred to as digital marketing. Learn digital marketing courses in Bangalore with 100+ modules with 20+ Google certifications.

Advantages of using Digital Marketing :

You may keep track of your competitors:

You can do this activity by setting up Google alerts. You can easily compete with your competition, although traditional marketing would not allow you to do so.

Build Your Brand's Reputation:

Digital marketing raises brand awareness and strengthens your brand's reputation among consumers.

Saves time and money:

Digital marketing is both cost-effective and time-saving. When compared to traditional marketing, it will generate a lot of money.

Huge Engagement: 

You have a good understanding of your target audience and interact with them on a variety of media. The greatest ways to reach out to the target demographic are through social media sites such as Facebook, LinkedIn, and Twitter.

Great career choice:

Individuals have found digital marketing to be a fantastic career choice. Business owners want to master Digital Marketing so that they can promote their company, while freshers and job seekers see it as a viable career option.

Digital marketing gives platforms for all types of businesses whether small, medium, or large. It is less expensive than other forms of traditional advertising.

For every company’s growth, Digital Marketing will provide higher ROI and conversions, and also your company’s revenue will increase. 

So, if you've been considering how digital marketing may help your company develop, I hope these points are helpful. So go ahead and use the digital medium to promote your company on a worldwide scale. Your business's results and improvements will undoubtedly amaze you.

If you're serious about digital marketing as a profession, I recommend going through the correct channels to learn it. There are numerous good institutes that provide both online and offline digital marketing courses in Bangalore. If you are looking for the best digital marketing training institute in Bangalore, then Digital Academy 360 is an excellent place to start your digital marketing career if you want to learn from the best. It provides both online and face-to-face training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

Keywords: #Digital Marketing Courses in Bangalore, #Digital Marketing Course in Bangalore, #Digital Marketing Training Institute in Bangalore, #Digital Marketing Training Institute in Bangalore, #Digital Marketing Training in Bangalore, #Digital Marketing Institute in Bangalore, #Digital Marketing Courses in Bangalore with Placement, #Digital Marketing Course Fees in Bangalore, #Digital Marketing Course Near me in Bangalore 

yogesh sashi

yogesh sashi


Career in digital marketing


We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!

There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!

As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.

Choose Digital Marketing as a career

According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.

According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.

Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.

These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.

Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.

The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit. 

That is why there is a high need for digital marketing jobs these days.

After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.

If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career. 

As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.

Conclusion :

Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

Keywords: #Digital Marketing Courses in Chennai, #Digital Marketing Course in Chennai, #Digital Marketing Training Institute in Chennai, #Digital Marketing Training Institute in Chennai, #Digital Marketing Training in Chennai, #Digital Marketing Institute in Chennai, #Digital Marketing Courses in Chennai with Placement, #Digital Marketing Course Fees in Chennai, #Digital Marketing Course Near me in Chennai