Magento Vs Competitors: The Best Platform for Your Ecommerce Website

Understanding eCommerce Platforms
Many technology-related features of online retailing demand you to make informed judgments, facets that aren’t readily apparent when comparing two eCommerce systems. This explains why the eCommerce software business is becoming increasingly competitive. It also emphasizes the need of learning more about the options accessible to you in order to reduce the risk of dealing with unanticipated technical challenges after your online business launches.

Before picking which internet retailer platform to utilize to attract a larger audience and establish your business online, you must first obtain an understanding of how eCommerce software works and the basic aspects of online retailing.
Is Magento the Optimum Choice for Online Merchants?
A total of 251,739 live web stores are powered by Magento 1x and 2x, with another 289,407 having used Magento in the past since its inception.
So, what makes this platform so popular among online retailers?
Magento is the #1 eCommerce platform for major brands such as Coca-Cola, Nike, Samsung, Ford, Lenovo, Nestle Nespresso, Bulgari, and others.
There are several reasons why merchants prefer Magento to other eCommerce platforms, and we’ll discuss these distinctions in the sections below.

To begin, you should be aware that its complex and versatile features provide you complete control over the style, content, and functionality of an online store, allowing you to tailor your website to your own business demands and provide your customers with a distinct shopping experience. Get on board with Magento from the industry specialists - Magento agency Ireland, Magento development Dubai, Magento developer Bahrain.
The key features of an eCommerce website, such as the content and catalogue management system architecture, promotion tools, reporting tools, checkout method and payment methods, and so on, are usually developed first. Let us now look at how Magento compares with other platforms.

Magento vs Competitor eCommerce Platforms
With the expanding number of eCommerce solutions on the market, finding the best platform to meet your company’s needs is becoming increasingly difficult. Each online business has compelling reasons to choose one solution over another, but how do you determine which is ideal for you?

No eCommerce solution can suit all purposes: each has its own set of advantages and disadvantages, and what works well for your competitors may not entirely satisfy your own needs.
To help you decide what might be the best option for you, we’ve put up a list of the most popular eCommerce platforms right now, compared to Magento, the world’s leading eCommerce solution.

A. Magento vs WordPress

Let us look at the major aspects that distinguish Magento and WordPress as the finest option for fresh sellers.
Which of Magento and WooCommerce is a Better Alternative for Lighter Websites?
Magento Open Source and WordPress are both open-source eCommerce platforms, and regardless of which you choose, you’ll get technical help from vast communities in both situations. This is a critical factor for small businesses because their initial investment in starting their brand online is modest, and the support they receive from professional developers is really helpful, making this the ideal start for any online firm.
Both platforms are written in PHP and are available in free open source versions.
While Magento was designed specifically for e-commerce, WooCommerce is just a WordPress plugin.
Magento is suggested for both small and large online businesses, as well as basic and sophisticated shops, whereas WooCommerce is a better alternative if you want a simpler website that also needs to support vast amounts of content.

B. Magento vs Shopify

Let’s have a look at their key characteristics to assist you make an informed decision that best suits your company’s needs:
Magento Open Source offers, for the most part, the same functionality as Shopify at no cost; but, if you choose Magento, you will have to pay for a hosting service. Merchants will pay a monthly cost of 29$ to 299$ for Shopify, depending on the solution they select: Shopify, Shopify, or Advanced Shopify are the three different types of Shopify.
When it comes to customer service, however, if you choose Shopify, you can get 24/7 help, however if you pick Magento, you’ll have to provide your own. In exchange, Magento provides technical support from a large community of developers who are always working to improve the platform’s technology.
Shopify is more user-friendly, whereas Magento necessitates some technical knowledge. Read More - Magento vs Competitors

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eCommerce Website Design Company

The designs for an e-commerce website and a normal website vary greatly as they are both are developed to satisfy different search intents. So an e-commerce website should utilize the space carefully in a way it does not become crowded or there is no underutilization of space.

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Ways to Improve Your Online Store’s Customer Experience

If you own an online store, you must already be aware of the significance of customer experience for your brand. It can make or break your business even if you have excellent products and services to offer. Therefore, your eCommerce website development approach has a lot to do with the sales you achieve in the following days.

Now, if you are looking to improve your site’s customer experience, you must invest your time and efforts in improving your eCommerce website development strategy. Now, consumer experience begins the moment customers come in contact with your brand and even after they have made a purchase.

Typically, we have categorized customer experience into three parts for your better understanding. You can find out different ways to use eCommerce platforms efficiently for a better customer experience.

How To Improve Customer Experience?

1. Pre-purchase experience

The pre-purchase experience begins once the user comes in contact with your brand. He/she learns what the brand is all about, what product/services they can expect, and several other factors that help them decide if they want to purchase at all.

Here are some eCommerce website development tips that ensure you can improve your store’s consumer experience.

• Conduct UX or design audit - The first thing your visitors come to see is your website’s design and that must communicate with them, for them to spend a little more time on your site. Therefore, make sure your eCommerce website design is on point and can appeal to your visitors. Use colors and design elements that are aesthetically pleasing to your audience section, make your site fast, responsive, and easy to navigate.

• Customer surveys - What works for your eCommerce site and whatnot, it all comes down to the customer requirements. Concerning this, customer surveys have an important role as you can understand what your website lacks. You should be able to improve your eCommerce website development process sufficiently based on this.

• Build robust product pages - The pre-purchase customer experience can be enhanced if your product page is designed accurately. Make sure you use high-definition images with zoom-in features, descriptive and unique product descriptions, product reviews, etc. Ensure all the important information is mentioned on the page itself so customers don’t have to search for it here and there.

2. Purchasing experience

This refers to the overall experience of a user on eCommerce platforms while exploring your products/ services and purchasing them. The checkout process, payment transactions, etc. are all part of the buying experience.

Here are a few eCommerce website design tips that can help you elevate your purchasing experience.

• Use AR & VR - Incorporating techniques like augmented reality and virtual reality helps improve the customer experience for eCommerce platforms. It can significantly help during the purchasing process. For instance, if a customer is confused about how furniture would look in their home space, retail shopping sites can use virtual reality to show them a virtual version of the furniture in their room to aid in the purchasing experience.

• Responsive management - Informing customers about their abandoned carts, notifying them about the ongoing sales and discounts, etc. are a few pointers of responsive management that can help in your eCommerce website development journey.

• Multiple payment methods - Ensure to adapt multiple payment options so users can choose their preferred payment mode and purchase items.

3. Post-purchase experience

Even after the user has finished purchasing a product or service, the user experience they have on eCommerce platforms will determine whether or not they will turn into loyal customers.

To ensure that is the case, make sure your eCommerce website design communicates to them with the help of these tips mentioned below.

• Supply chain management - Once the order is placed, you need to ensure the shipping and delivery are right and timely. This too is a crucial part of your eCommerce website development. So maybe, you can invest in an efficient backend tool that can help you manage the supply chain.

• Machine learning or AI - If there’s a concern or query raised by a customer, you need to resolve it or answer it quickly to earn a loyal customer. Make sure to incorporate technologies like Artificial Intelligence to create automated chatbots that can improve your store’s customer experience.

Follow these tips to create a powerful eCommerce store and ensure your customers have the best experience ever. Furthermore, make sure to avail the best help so you can achieve it more effortlessly. Auxesis Infotech might aid you in this purpose and help you create a powerful eCommerce website design that elevates customer experience greatly.

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Best Practices for Effective E-Commerce Web Development

As per reports, the e-commerce sales for 2021 are estimated to be 18.1% of the entire retail sales across the world and are expected to rise to 22% by 2023. The e-commerce industry is thriving and is likely to become more popular in the coming days. However, your sales depend on the website’s user experience and if you mess it up, there are low chances of success.

Nevertheless, one can increase their chances of success by adopting best practices at the time of eCommerce website development. These practices will help them create a robust, secure, and engaging website that can lure customers.

Efficient eCommerce website development Tips

1. Keep your website design clutter-free

If you add too many elements to your eCommerce website, it can bring a negative impact on your site. Visitors may not find the right information at the right place and exit your site. To ensure that isn’t the case, you can –

Add plenty of white spaces between the content.
Structure content in long page format.
Use readable font type and size.
Don’t include inappropriate ads or ads closely placed to clickable buttons.
Make use of visual hierarchy to draw the user’s attention the right way.

2. Integrate a powerful search engine

If you are availing of eCommerce development services for the job, make sure you ask them to build a powerful search engine so that users can find the right products efficiently. Most users end up migrating to other online stores because they can’t find the product they are looking for. You need to make sure your search engine enables users to search for the right product even with minimal effort.

For instance, if the user has input incorrect spelling for a product or an alternative name, even then it should give the most related results. In addition, you need to allow users to search and sort the products based on various criteria or apply filters for searching. The best eCommerce platforms come with powerful search engines that can be easily integrated into your online store.

3. Present your products better

The users visit your eStore to purchase products or services and if you don’t provide the precise information about what they are buying, they won’t purchase it. The best eCommerce platforms let you add high-resolution images of products and its description. You need to present all product details along with the uses and benefits a user can expect.

4. Provide personalized experience

In eCommerce website development, the best practice is to provide customers with a personalized experience. For instance, they may like to see the recently viewed items or create a wishlist of their favorite products, etc. for a better purchasing experience. Moreover, when you avail of appropriate eCommerce development services, you will be able to provide your customers with a personalized experience.

5. Remind customers who abandon the shopping cart

The customers who abandon carts may complete the order at a later point in time. So, at the time of eCommerce website development, you will need to add a feature that reminds customers with abandoned carts to proceed with the order.

6. Write quality codes

The e-commerce site you build must use quality codes so that there are no security vulnerabilities. If you avail of eCommerce development services, then this concern is taken care of as the professional developers will write quality codes only. Even the best eCommerce platforms incorporate the practice of writing quality codes over the writing of cluttered or poor codes.

Mentioned above are a few tips to develop an eCommerce store efficiently. If you consider these factors while developing your online store, marketing it and presenting it in front of customers will be a piece of cake. Auxesis Infotech makes this job easier for you as the professional developers on the team help you create an intuitive and powerful eCommerce store.

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