How This Lingerie Brand In India Uses AI To Push Sales

How This Lingerie Brand In India Uses AI To Push Sales

We caught up with Pankaj Vermani, a serial entrepreneur and currently the CEO of Clovia, to get an up-close at its data science applications.

Clovia, one of the premier lingerie brands in India, prides itself on being 100% data-driven. The company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, and shapewear. Clovia’s user profiling model processes over 150 million data points across 2.8 million users daily. The collected data is used to improve products, supply-chain, distribution as well as after-sales.

Read more: https://analyticsindiamag.com/how-this-lingerie-brand-in-india-uses-ai-to-push-sales/

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