Why is Jio Planning to Purchase TikTok, Will It Have Some Benefits for the Users?

Reliance Industries Ltd is looking forward to taking a new step and have a deeper connection with their customers by purchasing TikTok in India. But it already has a deliberate partnership with Facebook that also owns Instagram now. This partnership could put the contract under the inspection of the competition commission of India as per the predictors following space.

Recently, Instagram has launched a short video making a feature that is similar to TikTok named “Reel”. It launched this feature just after the ban of TikTok in India and after the clash of India and China. RIL is still in talks with the Chinese company who owns TikTok, ByteDance to obtain the short-video making platform after its ban by Indian authorities. Before stopping all the operations, this popular app had 100 million users on it. Till now, both ByteDance and RIL have neither denied nor confirmed the development or deal, so we have to wait to see what happens next?

TikTok Model

If we see from the perspective of TikTok, it is required to keep alive all its operations alive in India. India was the hub of its largest business along with the 200 million users. The Indian Government banned this app in end-June due to many reasons, including border tensions and clashes. If Reliance purchases it, then it will be a ready platform with the users and content for the Jio platform. It also helps it to make a better connection with the customers.

Possible Issues with This Deal

If this deal happens, it could face various problems because TikTok is having a different deal with Microsoft specifically for its US operations. The whole TikTok model could break if Its operations break. Hence, breaking the TikTok Audience and its operations would also break its business model.

Struggle of Interest

ByteDance tried hard not to stop the operations locally due to the hope that maybe the Indian Government will negotiate. And, now there is only Reliance who can make a come back of TikTok or TikTok clone. Two private equity organizations have their investment in TikTok, and these two organizations also have an investment in Jio.

Another thing to get worried is that Instagram is now also a Facebook company, and Facebook is also a shareholder in Jio. Despite that, Instagram launched Reels recently that is similar to TikTok. Including all these, it is complex to run these together globally. There is suggested that it can be possible if Jio and Microsoft talk to each-other and control most of the TikTok operations together in India as it will help to stabilize the operations of TikTok.

wants to have this deal because of the established large user base, money, and ad-tech revenue. Also, it is a shareholder in Saavan and many other apps. So, there is a huge conflict of interest, including Reels of Instagram that is owned by Facebook.

Supremacy of Market

It is an essential part if both Instagram and TikTok keep continuing their operations in India. Still, one is owned by Jio and others by Facebook; it will cover a specific part of the ad-tech market. There will be required permission of the competition commission of India as the angle of CCI is significant because Facebook owns Instagram, WhatsApp, all, and Facebook has an investment in Jio. There are still assumptions that if CCI will allow for it or not, as it is not about a TikTok clone script?

Another thing to concern is user data’s concentration with a single Grouping as we know that Reliance’s Jio platform has investments by Google and Facebook that have a huge amount of user’s data for their networks. When TikTok got banned in India because its potential source was the Chinese Government and misuse of user’s data. So, both apps have to focus upon the right effort and focus on the Jio’s portion to make sure the success of deals with having such concerns.

Outline of the Matter The most valuable organization of India, Reliance Industries Limited (RIL) is the newest bidder for popular app Tiktok in India owned by ByteDance. It has started talking about it to the Chinese firm to obtain it’s all operations in India, and it is said that this deal will be valued at $5 billion. India was the largest market with 611 million downloads till the date of this short-video making app outside China. But when it is about monetization, the US, China, and the UK accounted for 90% of the total TikTok revenues.

Despite this, if we look for the TikTok Clone app, there are so many options that are made in India only. And, if it is about the original one, both ByteDance and Reliance have denied the deal. Facebook, which is a huge minority stakeholder in the Jio platform of Reliance launched Instagram Reels recently in India, in which people can make short videos.

Closing Thoughts

Undoubtedly, India is the prime market for popular short video app outside China but in the end-June, it banned the TikTok. But now, RIL is planning to purchase it and continue its operations in India. Just like many other deals, this deal to has various concerns. It could benefit so many people, but there are various conflicts such as Facebook’s tie-up with the Jio Platform and negotiation between TikTok and Microsoft for the US operations.

Among all these factors, some top development companies are still providing TikTok clone Development, such as BR Softech. We focus on the requirements of our client and our dedicated team fulfil those requirements. So, contact us for high-quality services!

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Why is Jio Planning to Purchase TikTok, Will It Have Some Benefits for the Users?

Origin Scale

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Angelika Candie

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Finalizing The Cost Of Tiktok Alternative App Development

TikTok is a well-known short video sharing app that emerged in the market in September 2016. Its growth has been inspiring to say the least as the platform is available in 40 different languages with 689 million active users, and more than 2 billion downloads.

Creating a TikTok like app takes a few weeks or months depending on the business requirements. The entrepreneur has to spend some investment and time for its successful launch in the market.

It is best to go for a ready-made white label solution to make a quick impact in the industry. It is economically and technically feasible to opting for development from scratch by hiring a competent in-house team and assembling the required tech stack.

The key factors that influence the total cost of TikTok alternative app development are

The complexity of the basic and advanced features in the TikTok like app.
The skill-levels of the developer team, which will be directly related to their hourly rate.
The kind of technologies used for creating the TikTok alternative. It includes tools like MongoDB, MySQL, Amazon Web Services (AWS), Google Cloud, Apple Push Notifications, Azure Stream Analytics, Google Maps API, Google Cloud Messaging, Kotlin, Node.js, Swift, Laravel, WebRTC, Java, and Twilio.
The kind of operating platform the TikTok like app is going to be deployed on (Android, iOS, and web).
Addition of extra features like Augmented Reality (AR), Virtual Reality (VR), access to special coins and gifts provided by a referral program, video preview, the provision of real-time analytics, and live streaming of content on the leading social media platforms.
The number of members in the development team, that includes business analysts, marketing specialists, finance managers, project managers, mobile app developers, technical support staff, QA testers, UI/UX developers, front-end, and back-end developers.
The extent of customization required by the business firm.
The friendliness of the user interface in the form of smoothly-operating tools and widgets.
Compliance with guidelines of the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).
Extra expenses have to be incurred on technical support, maintenance services, bug-fixing, and the issue of new software upgrades.

Final Thoughts

The visual appeal provided by the short videos on TikTok has made it a resounding success in the market. People spend several hours on the app to increase their popularity and following.

Entrepreneurs can make huge revenue through customized subscription plans, advertisement fees, and by offering premium listings for selected content creators on the TikTok alternative app. Hence, get started with TikTok like app development now to become the numero uno video sharing application in the market soon.

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Origin Scale

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Purchasing & Replenishment Software

Manage your purchases in a single window across multiple suppliers or manufacturers. Originscale works seamlessly with the entire value chain and helps you navigate through the end-to-end process from planning to manufacturing, shipment, arrival, receipt, and closure across channels & locations. Originscale makes purchases quickly and confidently with best-in-class Purchasing & Replenishment Software, so you can rather focus on boosting sales. TRY FOR FREE

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Solwin Infotech

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How To Create User-Generated Content? [A Simple Guide To Grow Your Brand]

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In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC.

What is user-generated content?
“ It is the content by users for users.”

Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than 86 percent of companies use user-generated content as part of their marketing strategy.

In this article, we have explained the ten best ideas to create wonderful user-generated content for your brand. Let’s start without any further ado.

Content From Social Media Platforms
In the year 2020, there are 3.81 million people actively using social media around the globe. That is the reason social media content matters. Whenever users look at the content on social media that is posted by an individual, then they may be influenced by their content. Perhaps, it can be used to gain more customers or followers on your social media platforms.

Generally, social media platforms help the brand to generate content for your users. Any user content that promotes your brand on the social media platform is the user-generated content for your business. When users create and share content on social media, they get 28% higher engagement than a standard company post.

Furthermore, you can embed your social media feed on your website also. you can use the Social Stream Designer WordPress plugin that will integrate various social media feeds from different social media platforms like Facebook, Twitter, Instagram, and many more. With this plugin, you can create a responsive wall on your WordPress website or blog in a few minutes. In addition to this, the plugin also provides more than 40 customization options to make your social stream feeds more attractive.

Consumer Survey
The customer survey provides powerful insights you need to make a better decision for your business. Moreover, it is great user-generated content that is useful for identifying unhappy consumers and those who like your product or service.

In general, surveys can be used to figure out attitudes, reactions, to evaluate customer satisfaction, estimate their opinions about different problems. Another benefit of customer surveys is that collecting outcomes can be quick. Within a few minutes, you can design and load a customer feedback survey and send it to your customers for their response. From the customer survey data, you can find your strengths, weaknesses, and get the right way to improve them to gain more customers.

Run Contests
A contest is a wonderful way to increase awareness about a product or service. Contest not just helps you to enhance the volume of user-generated content submissions, but they also help increase their quality. However, when you create a contest, it is important to keep things as simple as possible.

Additionally, it is the best way to convert your brand leads to valuable customers. The key to running a successful contest is to make sure that the reward is fair enough to motivate your participation. If the product is relevant to your participant, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors. They will most likely purchase more if your product or service satisfies them.

Furthermore, running contests also improve the customer-brand relationship and allows more people to participate in it. It will drive a real result for your online business. If your WordPress website has Google Analytics, then track contest page visits, referral traffic, other website traffic, and many more.

Review And Testimonials
Customer reviews are a popular user-generated content strategy. One research found that around 68% of customers must see at least four reviews before trusting a brand. And, approximately 40 percent of consumers will stop using a business after they read negative reviews.

The business reviews help your consumers to make a buying decision without any hurdle. While you may decide to remove all the negative reviews about your business, those are still valuable user-generated content that provides honest opinions from real users. Customer feedback can help you with what needs to be improved with your products or services. This thing is not only beneficial to the next customer but your business as a whole.

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Reviews are powerful as the platform they are built upon. That is the reason it is important to gather reviews from third-party review websites like Google review, Facebook review, and many more, or direct reviews on a website. It is the most vital form of feedback that can help brands grow globally and motivate audience interactions.

However, you can also invite your customers to share their unique or successful testimonials. It is a great way to display your products while inspiring others to purchase from your website.

Video Content
A great video is a video that is enjoyed by visitors. These different types of videos, such as 360-degree product videos, product demo videos, animated videos, and corporate videos. The Facebook study has demonstrated that users spend 3x more time watching live videos than normal videos. With the live video, you can get more user-created content.

Moreover, Instagram videos create around 3x more comments rather than Instagram photo posts. Instagram videos generally include short videos posted by real customers on Instagram with the tag of a particular brand. Brands can repost the stories as user-generated content to engage more audiences and create valid promotions on social media.

Similarly, imagine you are browsing a YouTube channel, and you look at a brand being supported by some authentic customers through a small video. So, it will catch your attention. With the videos, they can tell you about the branded products, especially the unboxing videos displaying all the inside products and how well it works for them. That type of video is enough to create a sense of desire in the consumers.

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Dev Chaudhary

1598088040