Static E-Commerce on Hugo with Product Management in Forestry.io

Picture this: it’s 2018, and your client needs an online store. You know that static sites are great: they’re easy to scale, have a minimal attack surface, and are very fast. However, since a static site can’t run backend code, it won’t be able to do some things necessary for e-commerce, such as process customer orders. Can you really use a static site to operate an e-commerce storefront?

Of course you can! By using external services for the heavy lifting, and connecting them to our static site with JavaScript, we can do anything with our static site!

For static sites, our best options for adding e-commerce are Snipcart and Shopify’s Buy Buttons. Both options have different advantages, but for our purposes, Snipcart’s killer feature is its adaptability to any content strategy.

See, Shopify’s Buy Buttons work by providing you with code snippets you can copy and paste into your site that will display the product and allow the user to add it to their shopping cart. In order to use this effectively, you will need to adapt your content strategy around this limitation. Snipcart, on the other hand, learns about your products from data attributes in your site’s HTML. As long as you provide a few essential pieces of data, anything on your site can become a Snipcart product!

In other words, we would have to adapt our workflow to accomodate Shopify, but Snipcart will adapt to us.

Editor’s note: We published an in-depth comparison of these two offerings if you’d like more information.

This blog post will show you how easy it is to integrate Snipcart with a Hugo website. We will also use Forestry to complete the experience with a product management UI.

The Demo Project

Accompanying this blog post is a sample Hugo website that integrates Snipcart to provide an e-commerce frontend. Try out the live demo to get a feel for how Snipcart works, or take a look at the source code to see how it was done. If you want to get started right away, you can import this demo site into Forestry with the Import button here.

Bootstrapping the Project

We’re using Create Static Site to set up a new Hugo project with a production-ready build pipeline. We can invoke create-static-site with npx:

npx create-static-site snipcart-hugo --template hugo

This will set up a new project in the snipcart-hugo/ directory.

Editor’s note: Check out Forestry’s post on getting started with Create Static Site for more information on using this utility.

If you don’t want to use Create Static Site for your project, you can just use Hugo’s new site command to initialize a new Hugo site. Note that all of the file paths we reference are prefixed with site/ due to Create Static Site’s conventions. Your filepaths will be slightly different if you use a vanilla Hugo install.

Getting Started With Snipcart

In order to test out the demo project, you will need to provide a Snipcart API key. To obtain this, sign up for a Snipcart account and log in to the dashboard. From there, Browse to the API Keys section of your account settings. You will be presented with your Public Test API key. We’re going to store this key in our Site Params in the site/config.toml file, so that we can edit it later in Forestry if we want to:

[params]
snipcart_test_api_key = "YOUR-API-KEY"
snipcart_live_api_key = ""

Replace _YOUR-API-KEY_ with the public test API key from your Snipcart account.

Notice that we have declared two values here: snipcart_test_api_key and snipcart_live_api_key. When you’re ready to go live, you will add your live API key here as well.

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