Laravel Data-Driven Strategies #4: user navigation tracking and funnel. Learn how to build your own analytics engine using laravel and pragmarx/tracker! Leading to unwanted and inconsistent user experiences damaging your platform usage.
“Unintentional design happens when the organization focuses on the business or the technology, but doesn’t focus on the customer or user experience. The result is an experience that emerges that often isn’t pleasant.” ~ __Jared M. Spool
Designing a big system may lead to unexpected behaviours. While feature grows, links between them can become weaker leading to unwanted and inconsistent user experiences damaging your platform usage.
It’s rare to notice unwanted behaviours without knowing how users use your sites, and that’s where analytics join the party.
Lots of people rely on Google Analytics, it gives lots of reports without you having to write a single line of code, others rely on Cloudflare which, like a CDN, records all the traffic, but what if you want to know user behaviours by yourself?
There are lots of packages built for Laravel that helps you building your applications faster and easier. The package I choose for here is pragmarx/tracker.
“Storing user tracking information, on indexed and normalized database tables, wastes less disk space and ease the extract of valuable information about your application and business.” ~ Tracker
To start, as with every other package, just:
> composer require pragmarx/tracker
If your Laravel installation is fairly new, you’ll see that at this point, your app already knows about this package:
Discovered Package: pragmarx/tracker
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