Laravel Data-Driven Strategies #4: User Navigation Tracking and Funnel

Laravel Data-Driven Strategies #4: User Navigation Tracking and Funnel

Laravel Data-Driven Strategies #4: user navigation tracking and funnel. Learn how to build your own analytics engine using laravel and pragmarx/tracker! Leading to unwanted and inconsistent user experiences damaging your platform usage.

“Unintentional design happens when the organization focuses on the business or the technology, but doesn’t focus on the customer or user experience. The result is an experience that emerges that often isn’t pleasant.” ~ __Jared M. Spool

Designing a big system may lead to unexpected behaviours. While feature grows, links between them can become weaker leading to unwanted and inconsistent user experiences damaging your platform usage.

It’s rare to notice unwanted behaviours without knowing how users use your sites, and that’s where analytics join the party.

Lots of people rely on  Google Analytics, it gives lots of reports without you having to write a single line of code, others rely on  Cloudflare which, like a CDN, records all the traffic, but what if you want to know user behaviours by yourself?

Installing your personal analytics system

There are lots of packages built for Laravel that helps you building your applications faster and easier. The package I choose for here is  pragmarx/tracker.

“Storing user tracking information, on indexed and normalized database tables, wastes less disk space and ease the extract of valuable information about your application and business.” ~ Tracker

To start, as with every other package, just:

> composer require pragmarx/tracker

If your Laravel installation is fairly new, you’ll see that at this point, your app already knows about this package:

Discovered Package: pragmarx/tracker

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