Alexis  Walls

Alexis Walls

1624354123

Importance of video in marketing strategy during covid-19

Video marketing is one of the most effective forward-thinking marketing techniques that entail the flawless integration of video content into your marketing strategy. With the onset of the COVID-19 pandemic, it has become ever more crucial to include video marketing in your portfolio.

It is a successful internet marketing strategy that assists companies in developing consumer relations, promoting brands, and promoting the goods and services they provide. Not only that, but video marketing is an excellent tool for providing value to your target audience via customer testimonials, live-stream events, how- to’s, and much more.

But how exactly does it work? The implementation of video marketing is, in fact, very easy to grasp. It entails producing branded films that, in some manner, utilize the concept of ‘Engage, Entertain, and Educate.’ Consumers are engaged via the usage of video content to promote companies, increase sales, or create awareness.
Video marketing is a kind of marketing that is based on statistics. This enables you to make clear decisions that can help you in extracting constructive conclusion. In this post, we will highlight some of the benefits that video marketing can have for your business amidst the pandemic.

Reasons to Deploy Video Marketing During The COVID-19 Pandemic
Videos can replace or supplement your current marketing tactics anywhere from your website summary to email marketing and customer service. They have the ability to work their magic at all phases of your sales funnel, from awareness through conversion and loyalty.
You may utilize videos to enhance your marketing strategy in a variety of ways.
1. Videos Enable Seamless Storytelling
It is precisely how it sounds. You use video to convey a narrative. It has the potential to be inspiring. It may be upsetting. It can be amusing. You can make a documentary. Even a short film.
This approach can keep your brand alive, especially today, when pushing your goods on your consumers might do more damage than good. You may discuss the effect of COVID-19 on a certain segment of society, or you can discuss a daily routine that has now been affected.
In these circumstances, relevance to your brand may even become a secondary consideration. What important is that you provide them with content that they want to view.
2. Promote Educational Content
These operate on a similar basis to storytelling. It is about giving back to the community in order to establish a rapport. That rapport will benefit you in the future. People are staying inside their homes and they have a lot more spare time than normal.
Many of them want to learn new things and broaden their expertise. Make instructional films, how-to videos, presentation maker, explainer videos, and other videos the source of that information. There is another alternative worth considering.
With national layoffs and rising unemployment rates, providing training programs with high potential of employment may help to strengthen your staff. This will also be a method for the community to assist in this time of need.
3. Provide Reassurance to Customers
Are you adhering to health and hygiene regulations in all aspects of your products? Are you treating your workers properly and creating a safe and pleasant working environment for them? More importantly, do your consumers realize you’re doing all of this?
These factors are essential to your consumers, as previously said. You must reassure them that they have nothing to be concerned about. How do you go about doing that? You may record testimonials or behind-the-scenes footage.
Interviews with workers and happy customers, as well as a peek inside your manufacturing process, demonstrate to your customers that your company is transparent and trustworthy. And confidence is essential in these difficult times.
4. Stay Connected with your Customers
Remember to stay in touch with your clients and prospects on a regular basis, whether or not you anticipate them to make a purchase soon. Keep them informed of what’s going on with your brand. Short movies in your emails may prevent consumers from marking your communications as spam.
According to studies, emails containing the term “video” in the subject line are 7 percent more likely to be opened. Personal films make your consumers feel as though they have your support during these difficult moments.
5. Video Advertising Performs Better
Advertisements using videos outperform those with pictures and text by a wide margin. A well-tailored video ad may be worth the cost regardless of the platform.
However, the message you convey via your advertisements must vary from what you did in the pre-Corona era. It should be more on the “We can do this” side of things rather than the “BUY OUR STUFF NOW” side.
Some people believe that running sponsored advertisements is a waste of money if you aren’t actively promoting your product, but this isn’t always the case.
A good tip to get inspiration for your video ads on a platform like Facebook is to browse through your Facebook feed and save any video ads that catch your attention. You can then watch the saved videos from Facebook at any time to get some inspiration for your future video advertising.
6. Videos Enhance your Social Media Presence
Currently, 74% of businesses are publishing less on their corporate social networks. You may look at this as a depressing statistic or as an opportunity.
Brands with fewer posts are either temporarily delaying or discontinuing services, or have chosen to cut down on marketing and staff. However, keeping active on your social media accounts is the greatest way to maintain your presence in these times.
Videos do very well on social media. You can even engage with your consumers in real time using technologies like Instagram live broadcasts. Make an effort to understand your audience’s emotions; insensitivity and ignorance in your postings may leave you worse off than you began.
Conclusion
In this time of uncertainty, video marketing may be the saving grace that allows you to reconnect with your consumers. We may always hope that the pandemic will end soon and the world will return to normalcy, but in the meanwhile, we must do all we can to stay afloat.
The whole planet is in an unusual and terrible position, but as the phrase goes, there is always a silver lining. Work on your business through these difficult times, and you may emerge stronger than before.

#video marketing

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Importance of video in marketing strategy during covid-19
Osiki  Douglas

Osiki Douglas

1620127560

Data Scientist Creates Python Script To Track Available Slots For Covid Vaccinations

Bhavesh Bhatt, Data Scientist from Fractal Analytics posted that he has created a Python script that checks the available slots for Covid-19 vaccination centres from CoWIN API in India. He has also shared the GitHub link to the script.

The YouTube content creator posted, “Tracking available slots for Covid-19 Vaccination Centers in India on the CoWIN website can be a bit strenuous.” “I have created a Python script which checks the available slots for Covid-19 vaccination centres from CoWIN API in India. I also plan to add features in this script of booking a slot using the API directly,” he added.

We asked Bhatt how did the idea come to fruition, he said, “Registration for Covid vaccines for those above 18 started on 28th of April. When I was going through the CoWIN website – https://www.cowin.gov.in/home, I found it hard to navigate and find empty slots across different pin codes near my residence. On the site itself, I discovered public APIs shared by the government [https://apisetu.gov.in/public/marketplace/api/cowin] so I decided to play around with it and that’s how I came up with the script.”

Talking about the Python script, Bhatt mentioned that he used just 2 simple python libraries to create the Python script, which is datetime and requests. The first part of the code helps the end-user to discover a unique district_id. “Once he has the district_id, he has to input the data range for which he wants to check availability which is where the 2nd part of the script comes in handy,” Bhatt added.

#news #covid centre #covid news #covid news india #covid python #covid tracing #covid tracker #covid vaccine #covid-19 news #data scientist #python #python script

Multichannel Marketing Strategy: Why It Matters? How Does It Work Like A Pro? And More

Multi-channel marketing is no more an abstract concept about which businesses are unaware of. It’s providing unheralded opportunities from huge conglomerates to SMBs to enjoy significant results with a 360-degree view of customers.

The brands that are still resisting and taking the back seat, then plugging in with the customers, offering the customers what they would love to have, and boundless growth is implausible.

Want to create orchestrating multi-channel marketing campaigns to change the wind of sales and ROI? If so, get connected with top digital marketing companies that help you with the right tools, strategy, and additional tips.

Read More: Multichannel Marketing Strategy

#top digital marketing companies #multichannel marketing strategy #marketing strategies #digital marketing strategy #multichannel marketing campaigns

Umeng Analytics & Push Flutter Plugins

Umeng Analytics&Push Flutter Plugins(umeng_analytics_push) 

  • Language: English | 中文简体
  • Umeng API: umeng:analytics & umeng:push
  • Tip: From v2.1.0 supported Umeng "Compliance Guide" Android IOS, and made appropriate adjustments to facilitate integration.
  • Note: The following document description shall prevail, do not refer to the settings in the example

Usages

Import

dependencies:
  umeng_analytics_push: ^x.x.x #The latest version is shown above, plugin1.x supports flutter1.x, plugin2.x supports flutter2.x

# Or import through Git (choose one, Git version may be updated more timely)

dependencies:
  umeng_analytics_push:
      git:
        url: https://github.com/zileyuan/umeng_analytics_push.git

Android pretreatment settings (with Kotlin example)

Create a custom FlutterApplication class as the startup class, if the push function is not needed, uemng_message_secret is set to null or ""

package com.demo.umeng.app

import io.flutter.app.FlutterApplication
import io.github.zileyuan.umeng_analytics_push.UmengAnalyticsPushFlutterAndroid

class MyFlutterApplication: FlutterApplication() {
    override fun onCreate() {
        super.onCreate();
        UmengAnalyticsPushFlutterAndroid.androidPreInit(this, "uemng_app_key", "channel", "uemng_message_secret")
    }
}

Modify MainActivity, add Umeng settings

package com.demo.umeng.app

import android.os.Handler
import android.os.Looper
import android.content.Intent
import androidx.annotation.NonNull;
import io.flutter.embedding.android.FlutterActivity
import io.flutter.embedding.engine.FlutterEngine
import io.flutter.plugins.GeneratedPluginRegistrant
import io.github.zileyuan.umeng_analytics_push.UmengAnalyticsPushFlutterAndroid
import io.github.zileyuan.umeng_analytics_push.UmengAnalyticsPushPlugin

class MainActivity: FlutterActivity() {
    var handler: Handler = Handler(Looper.myLooper())

    override fun configureFlutterEngine(@NonNull flutterEngine: FlutterEngine) {
        GeneratedPluginRegistrant.registerWith(flutterEngine);
    }

    override fun onNewIntent(intent: Intent) {
        // Actively update and save the intent every time you go back to the front desk, and then you can get the latest intent
        setIntent(intent);
        super.onNewIntent(intent);
    }

    override fun onResume() {
        super.onResume()
        UmengAnalyticsPushFlutterAndroid.androidOnResume(this)
        if (getIntent().getExtras() != null) {
            var message = getIntent().getExtras().getString("message")
            if (message != null && message != "") {
                // To start the interface, wait for the engine to load, and send it to the interface with a delay of 5 seconds
                handler.postDelayed(object : Runnable {
                    override fun run() {
                        UmengAnalyticsPushPlugin.eventSink.success(message)
                    }
                }, 5000)
            }
        }
    }

    override fun onPause() {
        super.onPause()
        UmengAnalyticsPushFlutterAndroid.androidOnPause(this)
    }
}

Modify the AndroidManifest.xml file

<application
  android:name="com.demo.umeng.app.MyFlutterApplication">
</application>

Add the vendor push channel, see the official documentation for details umeng:push:vendor

Modify MyFlutterApplication

package com.demo.umeng.app

import io.flutter.app.FlutterApplication
import io.github.zileyuan.umeng_analytics_push.UmengAnalyticsPushFlutterAndroid

class MyFlutterApplication: FlutterApplication() {
    override fun onCreate() {
        super.onCreate();
        UmengAnalyticsPushFlutterAndroid.androidInit(this, "uemng_app_key", "channel", "uemng_message_secret")
        // Register Xiaomi Push (optional)
        UmengAnalyticsPushFlutterAndroid.registerXiaomi(this, "xiaomi_app_id", "xiaomi_app_key")
        // Register Huawei Push (optional, need add other infomation in AndroidManifest.xml)
        UmengAnalyticsPushFlutterAndroid.registerHuawei(this)
        // Register Oppo Push (optional)
        UmengAnalyticsPushFlutterAndroid.registerOppo(this, "oppo_app_key", "oppo_app_secret")
        // Register Vivo Push (optional, need add other infomation in AndroidManifest.xml)
        UmengAnalyticsPushFlutterAndroid.registerVivo(this)
        // Register Meizu Push (optional)
        UmengAnalyticsPushFlutterAndroid.registerMeizu(this, "meizu_app_id", "meizu_app_key")
    }
}

Modify the AndroidManifest.xml, fill in the real id or key

<application
  android:name="com.demo.umeng.app.MyFlutterApplication">
    <!-- Vivo push channel start (optional) -->
    <meta-data
        android:name="com.vivo.push.api_key"
        android:value="vivo_api_key" />
    <meta-data
        android:name="com.vivo.push.app_id"
        android:value="vivo_app_id" />
    <!-- Vivo push channel end-->

    <!-- Huawei push channel start (optional) -->
    <meta-data
        android:name="com.huawei.hms.client.appid"
        android:value="appid=huawei_app_id" />
    <!-- Huawei push channel end-->
</application>

Use the following parameters to send, accept offline messages

"mipush": true
"mi_activity": "io.github.zileyuan.umeng_analytics_push.OfflineNotifyClickActivity"  

If the App needs to use proguard for obfuscated packaging, please add the following obfuscated code

-dontwarn com.umeng.**
-dontwarn com.taobao.**
-dontwarn anet.channel.**
-dontwarn anetwork.channel.**
-dontwarn org.android.**
-dontwarn org.apache.thrift.**
-dontwarn com.xiaomi.**
-dontwarn com.huawei.**
-dontwarn com.meizu.**

-keepattributes *Annotation*

-keep class com.taobao.** {*;}
-keep class org.android.** {*;}
-keep class anet.channel.** {*;}
-keep class com.umeng.** {*;}
-keep class com.xiaomi.** {*;}
-keep class com.huawei.** {*;}
-keep class com.meizu.** {*;}
-keep class org.apache.thrift.** {*;}

-keep class com.alibaba.sdk.android.** {*;}
-keep class com.ut.** {*;}
-keep class com.ta.** {*;}

-keep public class **.R$* {
    public static final int *;
}

IOS pretreatment settings (with Swift example)

Modify AppDelegate.swift file

import UIKit
import Flutter

@UIApplicationMain
@objc class AppDelegate: FlutterAppDelegate {
    override func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
        GeneratedPluginRegistrant.register(with: self)
        UmengAnalyticsPushFlutterIos.iosPreInit(launchOptions, appkey:"uemng_app_key", channel:"appstore");
        return super.application(application, didFinishLaunchingWithOptions: launchOptions)
    }

    // If you need to handle Push clicks, use the following code
    @available(iOS 10.0, *)
    override func userNotificationCenter(_ center: UNUserNotificationCenter, didReceive response: UNNotificationResponse, withCompletionHandler completionHandler: @escaping () -> Void) {
        let userInfo = response.notification.request.content.userInfo
        UmengAnalyticsPushFlutterIos.handleMessagePush(userInfo)
        completionHandler()
    }
}

Modify Runner-Bridging-Header.h file

#import "GeneratedPluginRegistrant.h"
#import <UMCommon/UMCommon.h>
#import <UMCommon/MobClick.h>
#import <UMPush/UMessage.h>
#import <UserNotifications/UserNotifications.h>
#import <umeng_analytics_push/UmengAnalyticsPushIos.h>

Use in Flutter

Initialize Umeng, call it after agreeing to the "Privacy Policy" according to the "Compliance Guide", two parameter switches, one is log, the other is push

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

UmengAnalyticsPush.initUmeng(false, true);

Click Push response

import 'package:umeng_analytics_push/umeng_analytics_push.dart';
import 'package:umeng_analytics_push/message_model.dart';

UmengAnalyticsPush.addPushMessageCallback((MessageModel message) {
  print("UmengAnalyticsPush Message ======> $message");
});

Operation Alias

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

UmengAnalyticsPush.addAlias('1001', 'jobcode');
UmengAnalyticsPush.setAlias('1002', 'jobcode');
UmengAnalyticsPush.deleteAlias('1002', 'jobcode');

Operation Tags

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

UmengAnalyticsPush.addTags('manager');
UmengAnalyticsPush.deleteTags('manager');

Page buried point operation

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

UmengAnalyticsPush.pageStart('memberPage');
UmengAnalyticsPush.pageEnd('memberPage');

Custom event

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

UmengAnalyticsPush.event('customEvent', '1000');

Use this package as a library

Depend on it

Run this command:

With Flutter:

 $ flutter pub add umeng_analytics_push

This will add a line like this to your package's pubspec.yaml (and run an implicit flutter pub get):

dependencies:
  umeng_analytics_push: ^2.1.3

Alternatively, your editor might support or flutter pub get. Check the docs for your editor to learn more.

Import it

Now in your Dart code, you can use:

import 'package:umeng_analytics_push/umeng_analytics_push.dart';

example/lib/main.dart

import 'package:flutter/material.dart';

void main() => runApp(MyApp());

class MyApp extends StatefulWidget {
  @override
  _MyAppState createState() => _MyAppState();
}

class _MyAppState extends State<MyApp> {

  @override
  void initState() {
    super.initState();
  }

  @override
  Widget build(BuildContext context) {
    return MaterialApp(
      home: Scaffold(
        appBar: AppBar(
          title: const Text('Plugin example app'),
        ),
        body: Center(
        ),
      ),
    );
  }
} 

Download Details:

Author: zileyuan

Source Code: https://github.com/zileyuan/umeng_analytics_push

#flutter #analytics 

The  NineHertz

The NineHertz

1630909606

How to Hire Video Game Developers For Video Game Development Company?

The gaming industry has taken a boom in the last few years. If we talk about numbers, according to NewZoo, the worth of the video gaming industry was $159.3 Billion in 2020. Video games are not just something for fun now, players and users expect much more from video game developers. Creating such products that just do not satisfy the player’s needs and exceed their expectations is what video game development company are thriving for.

Though kickstarting a new game-making studio is not an easy task. This business requires a team with a huge passion to create games and earn money from these video games. The idea of the approach is to create such unique games that will reach millions of people in the world and gain popularity. This growth demands more professionals in this field.

This just can not be obtained by finding someone with a good CV, the whole process includes a deep dig down to grab the right talent. Read on to learn more about Mobile game developers and the process of hiring video game developers.

Read Complete Blog Here -  https://theninehertz.com/blog/how-to-hire-video-game-developers-video-game-development


#Video Game Development

#Video Game developers

#Video game development studio

#Video game development services

 

Aketch  Rachel

Aketch Rachel

1618099140

How Is TCS Helping With COVID-19 Testing In India

COVID-19 cases have only been on the rise. With the non-availability of effective drugs and vaccines, one of the effective ways to control it is to detect it early in patients. However, the task is easier said than done. While a large number of test kits are being produced, they are not enough to conduct testing in large numbers.

Government-run body, C-CAMP or Centre for Cellular and Molecular Platform, has been a key enabler in driving COVID-19 testing as it has been aggressively building, managing and scaling the ecosystem of MSMEs to produce test kits indigenously. However, they might not be enough.

#opinions #c-camp #c-camp tcs #covid-19 #covid-19 testing #tcs #tcs covid-19