Ways You Can Lower CPC Cost In Google Ads | YouTube

Cost per Click is the price every advertiser and business look to reduce when it comes to advertising on Google ads. Because it not only reduces the cost but also helps you to run the same ad for a longer duration. With high competition winning an auction and getting the top AD rank has become crucial for websites that are looking to drive great results from Google ads. Watch full video on https://bit.ly/3Gzoj0t

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Steps for Preparing Ads for your PPC Campaign using Google Adwords

Read the blog to get aware about the Steps required for Preparing Ads for your PPC Campaign using Google Adwords that will help to make you more money.

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Google's TPU's being primed for the Quantum Jump

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

As the world is gearing towards more automation and AI, the need for quantum computing has also grown exponentially. Quantum computing lies at the intersection of quantum physics and high-end computer technology, and in more than one way, hold the key to our AI-driven future.

Quantum computing requires state-of-the-art tools to perform high-end computing. This is where TPUs come in handy. TPUs or Tensor Processing Units are custom-built ASICs (Application Specific Integrated Circuits) to execute machine learning tasks efficiently. TPUs are specific hardware developed by Google for neural network machine learning, specially customised to Google’s Machine Learning software, Tensorflow.

The liquid-cooled Tensor Processing units, built to slot into server racks, can deliver up to 100 petaflops of compute. It powers Google products like Google Search, Gmail, Google Photos and Google Cloud AI APIs.

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Improve Your Cost Management with AWS Saving Plans

The adaptability and flexibility of today’s cloud services present a lot of opportunities to cut infrastructure costs. Amazon Web Services and its plethora of services let you set up any kind of cloud environment for any type of application, without forcing you to make long-term commitments. At the very least, you don’t have to make a big initial investment to set up your cloud environments.

AWS resources are designed to make deploying cloud-native applications easy and affordable. Affordability is always important for businesses because cost-efficient applications guarantee higher returns on cloud investment. The way AWS services are set up allows for easy scaling of apps and cloud resource usage, but keeping your cloud environment efficient is not without its challenges.

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Top Three Benefits of Google AdWords

Benefits of Google AdWords
1. Adwords works more rapid than SEO:
Google AdWords’s top advantage is that it works better than SEO. Both SEO and Google AdWords are marketing strategies for search engines to create more traffic and leads. But for a company to get the much-coveted first spot in google, a well-optimized AdWords campaign can work much quicker.
Here are some reasons why it’s quicker and more useful

• You can concentrate on numerous keywords at a time.
• You can turn the campaign on or off whenever you like to.
• Ads that appear on the top of the page obtain instantaneous visibility.
  This does not mean that, since they have more long-term benefits, you can disregard organic sources. Yet there is a greater chance of moving more traffic with AdWords, and it leads immediately. In addition, the site is more straightforward, and you understand exactly what was going on with the advertising.
  Search engine optimization, on the other hand, is a long-term operation, though very helpful. A lot of perseverance and a lot of well-written posts, and plugins are needed to rank for any keywords. And even then, obtaining the requisite authority takes a while for them.

2. Increase brand awareness:
   Google AdWords is also an effective way to inform users about your product, in addition to improving traffic, clicks, and conversions. Google collaborated with Ipsos to conduct studies through 12 verticals, right from vehicles to retail, to check it. Search ads have been shown to increase top-of-mind awareness by an average of 6.6 percent.
   Your ranking also relies on the number of searches for your branded product and its variants when it comes to SEO. That’s another reason why through the quest, and also display advertising, you can try to increase brand awareness.
3. Reach more customers through their Gmail Inbox :
   Email marketing is one of the most used marketing techniques in any company, which is why Gmail advertising can also be beneficial. Google merged native Gmail ads with Google AdWords in September 2015 and made it open to all advertisers. That means that you’re using their email inbox to reach more potential.
   Gmail ads usually appear on the promotional page, but you can also see them on the social tab occasionally. Both desktop computers and mobile phones operate these commercials. Since Gmail ads usually cost far less than search ads, you can also try Gmail ads if you have a limited budget.
   Google Ads Online Course is very useful to work in SEO and also promote your brand. FITA is the best provider of Google Adwords Online Course with advanced techniques.

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RAINBOWMIX Apps in Google Play Serve Up Millions of Ad Fraud Victims

Researchers with White Ops have uncovered a scam to deliver millions of out-of-context (OOC) ads through a group of more than 240 Android applications on the official Google Play store, which the team said were collectively delivering more than 15 million impressions per day at their peak.

The apps have since been purged from Google Play, but users should delete them off their phones as well. The full list is available here.

The apps worked the way they were supposed to, for the most part, making them all the more effective at hiding in plain sight. Most were simple retro games like Nintendo NES emulators, and used “packer” software to bypass protections. The apps would then deliver OOC ads disguised to appear as if they were from reputable sources like Chrome and YouTube, according to the White Ops team.

“The main tool in the adware developer’s arsenal are the packers,” Gabriel Cirlig, principal threat intelligence analyst for White Ops, told Threatpost. “They cloak and allow a threat to exist under the guise of intellectual property protection. However, once they passed any antivirus [protections] a user might have, the OOC ads were able to stay undetected for a period of time by pretending to be coming from popular applications and social-media platforms, such as YouTube and Chrome. Because of this, users think the ads are coming from legitimate platforms and do not get suspicious.”

The White Ops team of researchers, including Cirling, Michael Gethers, Lisa Gansky and Dina Haines, — who named the investigation “RAINBOWMIX,” inspired by the 8-16 bit color palate running throughout the retro game apps — found that these fraudulent apps were downloaded more than 14 million times by unsuspecting users.

**How RAINBOWMIX Infiltrated User Devices **

The various applications’ reviews show there wasn’t a lot of attention being paid to the RAINBOWMIX group.

“Most of the RAINBOWMIX apps have a “C-shaped rating distribution curve (with primarily one- and five-star reviews, which is common with suspect apps),” the team reported.

All of the RAINBOWMIX apps were loaded with the Tencent Legu packer, they add, noting that some did give clues to their nefarious intent, if you looked hard enough.

“It is worth noting that even while packed, these apps exhibit some potentially suspicious behavior corresponding to the interstitial component of the ad SDKs, which are renamed with labels that point to well-known apps,” the researchers said.

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