Tracking a Developer’s Journey From Documentation Visit

If your business model involves selling to developers, you probably have already realized that much of the traditional processes and metrics applicable to traditional enterprise sales or consumer marketing don’t work. Specifically, selling to developers usually means attracting them to your platform and helping them succeed in building something, whether that’s a new app, integration, or automating an internal process. Getting developers to adopt your platform can be daunting and requires investment in product, onboarding and developer experience, and documentation. However, there are few tools product managers and developer relations leaders can leverage to measure and improve that experience.

Web and mobile analytics tools like Mixpanel and Amplitude can only measure activity on the website itself, yet most developer platforms price on what happens with the API, not via website activity. On the other hand, most API monitoring tools can only track infrastructure metrics like requests per minute and CPU utilization without any context of the user. To accurately measure your adoption and conversion funnel, you need to track usage across your entire platform from initial ad click and sign up, to what a new developer does with your API.

What is the developer-first marketing strategy

Most developer-first platforms have a B2D (business2developer) go to market strategy which is uniquely different from B2C companies which drive consumer adoption, but also different from B2B companies who maintain large sales forces to push their solution to other businesses. In reality, B2D sits somewhere in the middle between B2B and B2C.

B2D is like B2C in that:

  • Self-service signups and credit card payments takes priority over sales demos and contract negotiation
  • Low-cost acquisition channels like SEO-optimized content, SEM, and partnerships are prioritized over large and expensive sales development teams sending emails.
  • Because almost everything is self-serve and online, you can be very data-driven in terms of product metrics focused over just focusing on 1:1 relationships.

B2D is also like B2B in that:

  • The developer still works at a company who is buying to solve a pain rather than an individual looking for the latest gadget or online hangout spot.
  • Sales processes can still be complex involving multiple stakeholders and require technical validation.
  • Developers are still humans implementing a complex solution and may need high-touch dedicated support vs B2C where support is super transactional handling password resets and returns.

Building a cross-platform funnel across web and API

API product managers can focus on any number of initiatives at any given time, whether that;s API features, pricing and packaging, or top of the funnel acquisition. In order to know which area to focus, you should map out your _entire_funnel from very first ad click to a fully activated customer paying and referring other customers. The beginning of your funnel might start on your website as a visitor signs up to use your API. However, once they created an API key, much of the magic happens on the API side rather than the web side. Many developer platforms build their business model around usage-based pricing, which means your revenue is correlated to API usage, not website usage.

Funnel StageSourceDescriptionWhat to look forSigned UpWebsiteThe first step a developer makes is to show interest in your platform. For developer tools, this usually means signing up and generating an API key.Your analytics solution should be tracking which channel the user came from using UTM parameters, referrer tracking, etc along with which page drove the signup.Made first API CallAPIThis is a huge milestone as many signups never reach this stage. The developer was able to understand your API and give it a spin.Monitor TTFHW (Time to First Hello World) and conversion rate. You should continue looking at which channels drive the most activations.Made over 100 API CallsAPIAfter a 100 or so API calls, you could consider the developer “active”, in that they built a real integration rather than just testing with Postman or CurlA low conversion rate from the last step could imply difficulties with your SDK or unclear integration steps.Approaching Free LimitsAPIMost API products are priced on usage. In order to become a paying customer, they need to exceed some limit.If very few long-term “active” developers exceed their limits,then you may need to optimize your packaging and pricing.Converted to PayingWebsiteCongrats! You now have paying customers.Most developers have more than one value metric they price on. Keep an eye on which ones are driving paid conversions.Evangelized your APIWebsiteAre developers sharing and discussing your platform online?By adding a mechanism to track referrals, you can see which channels and mediums are performing the best. A complete analytics platform can track UTM parameters and things like referring domain. With a mechanism to generate unique links pere customer, you can also track which types of customers share the most.

API Adoption Funnel

Linking web with API activity for users and companies

Business2developer go to market models have elements of both B2C and B2B and involve both individual developers and also companies or accounts. It also involves cross-platform tracking across web and APIs. This can complicate accurate funnel and conversion reporting. Do you track an individual user sign up funnel or do you track companies who integrated and use the API? What happens if a developer clicks on an AdWord and signs up using his or her GitHub account but doesn’t do anything. If the person invited a colleague to do integration, then that person may only be attributed to “direct traffic” or “invite referral” depending on your marketing attribution. We need to still attribute the successful integration to an AdWord click.

One way to solve this is mapping out a 4x4 grid to track:

Developers active on APICompanies active on APIDevelopers active on websiteCompanies active on website

Not all API platforms will follow this model and may fill some boxes with a don’t care. For example, many APIs don’t care or track which developer is accessing the API, yet it’s important to understand which company is using the API. In this case, we want to track the following:

_Not Applicable_Companies active on APIDevelopers active on websiteCompanies active on website

Solving the cross-platform tracking

In order to solve this, analytics platforms like Moesif link everything through user ids and company ids regardless of the sessions. Your API and website should use the same identities regardless of the platform for accurate reporting. By modeling companies as groups of users, the linking can be simplified. This provides flexibility in picking and choosing whether to track usage only at the user-level, only at the company-level, or both for the API and website separately.

While having permanent identifiers are great, sometimes we don’t have all information available when the API call or user action is logged. To solve for these cases, we leverage the website session token or API key to uniquely identify the person and company. An alias table that links both session tokens to user/company ids and also API keys to user/company ids enable end to end funnel tracking.

Closing thoughts

Tracking usage and retention accurately is critical in 2020 as leadership shifts from a growth at all costs to efficient growth driven from product optimizations. You can no longer just measure vanity metrics like pageviews and signups. Instead, you should be measuring the entire funnel and understand the inputs that impact each stage. How does changes to your pricing and packaging modify your conversion rates from active developer to converted paying customer.

#api management #developer marketing #developer relations #developer experience #api adoption #developer advocacy #developer advocate #api product #api program #developer evangelism

What is GEEK

Buddha Community

Tracking a Developer’s Journey From Documentation Visit

Tracking a Developer’s Journey From Documentation Visit

If your business model involves selling to developers, you probably have already realized that much of the traditional processes and metrics applicable to traditional enterprise sales or consumer marketing don’t work. Specifically, selling to developers usually means attracting them to your platform and helping them succeed in building something, whether that’s a new app, integration, or automating an internal process. Getting developers to adopt your platform can be daunting and requires investment in product, onboarding and developer experience, and documentation. However, there are few tools product managers and developer relations leaders can leverage to measure and improve that experience.

Web and mobile analytics tools like Mixpanel and Amplitude can only measure activity on the website itself, yet most developer platforms price on what happens with the API, not via website activity. On the other hand, most API monitoring tools can only track infrastructure metrics like requests per minute and CPU utilization without any context of the user. To accurately measure your adoption and conversion funnel, you need to track usage across your entire platform from initial ad click and sign up, to what a new developer does with your API.

What is the developer-first marketing strategy

Most developer-first platforms have a B2D (business2developer) go to market strategy which is uniquely different from B2C companies which drive consumer adoption, but also different from B2B companies who maintain large sales forces to push their solution to other businesses. In reality, B2D sits somewhere in the middle between B2B and B2C.

B2D is like B2C in that:

  • Self-service signups and credit card payments takes priority over sales demos and contract negotiation
  • Low-cost acquisition channels like SEO-optimized content, SEM, and partnerships are prioritized over large and expensive sales development teams sending emails.
  • Because almost everything is self-serve and online, you can be very data-driven in terms of product metrics focused over just focusing on 1:1 relationships.

B2D is also like B2B in that:

  • The developer still works at a company who is buying to solve a pain rather than an individual looking for the latest gadget or online hangout spot.
  • Sales processes can still be complex involving multiple stakeholders and require technical validation.
  • Developers are still humans implementing a complex solution and may need high-touch dedicated support vs B2C where support is super transactional handling password resets and returns.

Building a cross-platform funnel across web and API

API product managers can focus on any number of initiatives at any given time, whether that;s API features, pricing and packaging, or top of the funnel acquisition. In order to know which area to focus, you should map out your _entire_funnel from very first ad click to a fully activated customer paying and referring other customers. The beginning of your funnel might start on your website as a visitor signs up to use your API. However, once they created an API key, much of the magic happens on the API side rather than the web side. Many developer platforms build their business model around usage-based pricing, which means your revenue is correlated to API usage, not website usage.

Funnel StageSourceDescriptionWhat to look forSigned UpWebsiteThe first step a developer makes is to show interest in your platform. For developer tools, this usually means signing up and generating an API key.Your analytics solution should be tracking which channel the user came from using UTM parameters, referrer tracking, etc along with which page drove the signup.Made first API CallAPIThis is a huge milestone as many signups never reach this stage. The developer was able to understand your API and give it a spin.Monitor TTFHW (Time to First Hello World) and conversion rate. You should continue looking at which channels drive the most activations.Made over 100 API CallsAPIAfter a 100 or so API calls, you could consider the developer “active”, in that they built a real integration rather than just testing with Postman or CurlA low conversion rate from the last step could imply difficulties with your SDK or unclear integration steps.Approaching Free LimitsAPIMost API products are priced on usage. In order to become a paying customer, they need to exceed some limit.If very few long-term “active” developers exceed their limits,then you may need to optimize your packaging and pricing.Converted to PayingWebsiteCongrats! You now have paying customers.Most developers have more than one value metric they price on. Keep an eye on which ones are driving paid conversions.Evangelized your APIWebsiteAre developers sharing and discussing your platform online?By adding a mechanism to track referrals, you can see which channels and mediums are performing the best. A complete analytics platform can track UTM parameters and things like referring domain. With a mechanism to generate unique links pere customer, you can also track which types of customers share the most.

API Adoption Funnel

Linking web with API activity for users and companies

Business2developer go to market models have elements of both B2C and B2B and involve both individual developers and also companies or accounts. It also involves cross-platform tracking across web and APIs. This can complicate accurate funnel and conversion reporting. Do you track an individual user sign up funnel or do you track companies who integrated and use the API? What happens if a developer clicks on an AdWord and signs up using his or her GitHub account but doesn’t do anything. If the person invited a colleague to do integration, then that person may only be attributed to “direct traffic” or “invite referral” depending on your marketing attribution. We need to still attribute the successful integration to an AdWord click.

One way to solve this is mapping out a 4x4 grid to track:

Developers active on APICompanies active on APIDevelopers active on websiteCompanies active on website

Not all API platforms will follow this model and may fill some boxes with a don’t care. For example, many APIs don’t care or track which developer is accessing the API, yet it’s important to understand which company is using the API. In this case, we want to track the following:

_Not Applicable_Companies active on APIDevelopers active on websiteCompanies active on website

Solving the cross-platform tracking

In order to solve this, analytics platforms like Moesif link everything through user ids and company ids regardless of the sessions. Your API and website should use the same identities regardless of the platform for accurate reporting. By modeling companies as groups of users, the linking can be simplified. This provides flexibility in picking and choosing whether to track usage only at the user-level, only at the company-level, or both for the API and website separately.

While having permanent identifiers are great, sometimes we don’t have all information available when the API call or user action is logged. To solve for these cases, we leverage the website session token or API key to uniquely identify the person and company. An alias table that links both session tokens to user/company ids and also API keys to user/company ids enable end to end funnel tracking.

Closing thoughts

Tracking usage and retention accurately is critical in 2020 as leadership shifts from a growth at all costs to efficient growth driven from product optimizations. You can no longer just measure vanity metrics like pageviews and signups. Instead, you should be measuring the entire funnel and understand the inputs that impact each stage. How does changes to your pricing and packaging modify your conversion rates from active developer to converted paying customer.

#api management #developer marketing #developer relations #developer experience #api adoption #developer advocacy #developer advocate #api product #api program #developer evangelism

Fredy  Larson

Fredy Larson

1595059664

How long does it take to develop/build an app?

With more of us using smartphones, the popularity of mobile applications has exploded. In the digital era, the number of people looking for products and services online is growing rapidly. Smartphone owners look for mobile applications that give them quick access to companies’ products and services. As a result, mobile apps provide customers with a lot of benefits in just one device.

Likewise, companies use mobile apps to increase customer loyalty and improve their services. Mobile Developers are in high demand as companies use apps not only to create brand awareness but also to gather information. For that reason, mobile apps are used as tools to collect valuable data from customers to help companies improve their offer.

There are many types of mobile applications, each with its own advantages. For example, native apps perform better, while web apps don’t need to be customized for the platform or operating system (OS). Likewise, hybrid apps provide users with comfortable user experience. However, you may be wondering how long it takes to develop an app.

To give you an idea of how long the app development process takes, here’s a short guide.

App Idea & Research

app-idea-research

_Average time spent: two to five weeks _

This is the initial stage and a crucial step in setting the project in the right direction. In this stage, you brainstorm ideas and select the best one. Apart from that, you’ll need to do some research to see if your idea is viable. Remember that coming up with an idea is easy; the hard part is to make it a reality.

All your ideas may seem viable, but you still have to run some tests to keep it as real as possible. For that reason, when Web Developers are building a web app, they analyze the available ideas to see which one is the best match for the targeted audience.

Targeting the right audience is crucial when you are developing an app. It saves time when shaping the app in the right direction as you have a clear set of objectives. Likewise, analyzing how the app affects the market is essential. During the research process, App Developers must gather information about potential competitors and threats. This helps the app owners develop strategies to tackle difficulties that come up after the launch.

The research process can take several weeks, but it determines how successful your app can be. For that reason, you must take your time to know all the weaknesses and strengths of the competitors, possible app strategies, and targeted audience.

The outcomes of this stage are app prototypes and the minimum feasible product.

#android app #frontend #ios app #minimum viable product (mvp) #mobile app development #web development #android app development #app development #app development for ios and android #app development process #ios and android app development #ios app development #stages in app development

Mitchel  Carter

Mitchel Carter

1602979200

Developer Career Path: To Become a Team Lead or Stay a Developer?

For a developer, becoming a team leader can be a trap or open up opportunities for creating software. Two years ago, when I was a developer, I was thinking, “I want to be a team leader. It’s so cool, he’s in charge of everything and gets more money. It’s the next step after a senior.” Back then, no one could tell me how wrong I was. I had to find it out myself.

I Got to Be a Team Leader — Twice

I’m naturally very organized. Whatever I do, I try to put things in order, create systems and processes. So I’ve always been inclined to take on more responsibilities than just coding. My first startup job, let’s call it T, was complete chaos in terms of development processes.

Now I probably wouldn’t work in a place like that, but at the time, I enjoyed the vibe. Just imagine it — numerous clients and a team leader who set tasks to the developers in person (and often privately). We would often miss deadlines and had to work late. Once, my boss called and asked me to come back to work at 8 p.m. to finish one feature — all because the deadline was “the next morning.” But at T, we were a family.

We also did everything ourselves — or at least tried to. I’ll never forget how I had to install Ubuntu on a rack server that we got from one of our investors. When I would turn it on, it sounded like a helicopter taking off!

At T, I became a CTO and managed a team of 10 people. So it was my first experience as a team leader.

Then I came to work at D — as a developer. And it was so different in every way when it came to processes.

They employed classic Scrum with sprints, burndown charts, demos, story points, planning, and backlog grooming. I was amazed by the quality of processes, but at first, I was just coding and minding my own business. Then I became friends with the Scrum master. I would ask him lots of questions, and he would willingly answer them and recommend good books.

My favorite was Scrum and XP from the Trenches by Henrik Kniberg. The process at D was based on its methods. As a result, both managers and sellers knew when to expect the result.

Then I joined Skyeng, also as a developer. Unlike my other jobs, it excels at continuous integration with features shipped every day. Within my team, we used a Kanban-like method.

We were also lucky to have our team leader, Petya. At our F2F meetings, we could discuss anything, from missing deadlines to setting up a task tracker. Sometimes I would just give feedback or he would give me advice.

That’s how Petya got to know I’d had some management experience at T and learned Scrum at D.

So one day, he offered me to host a stand-up.

#software-development #developer #dev-team-leadership #agile-software-development #web-development #mobile-app-development #ios-development #android-development

Christa  Stehr

Christa Stehr

1594456938

Offshore Software Development - Best Practices

With the rise of globalization and the worldwide lockdown due to the pandemic, most of the work has been done by remote working processes and professionals from their homes. This lockdown has proved the efficiency of remote development and enhanced the trust in offshore software development industry.

To make the most out of the benefits of offshore software development, you should understand the crucial factors that affect offshore development. This is why you should read this guide for the best practices when hiring an offshore software development company. Despite the size and the industry of the business, offshore software development is not beneficial for every entrepreneur in many aspects to make the optimum use of talents in technology across the globe.

Here are some of the top reasons why offshore development is beneficial for your business.

  • Offshore development teams can work on flexible timing to provide you with the best possible software development practices.
  • Get access to the talents across the world from your home to develop the top of the line software with the help of offshore development companies.
  • Assured high quality and next-generation technology expertise with duly NDA signed with respect to the priorities of the business.
  • With flexible recruitment models, you can hire the freelance developers, remote development team, or an entire offshore development company with respect to the size of your business.
  • Build high-end software applications from one corner of the world by hiring software developers across the world.
  • Get immediate access to the best resources without hiring them on a permanent basis.

To avail of all these benefits, you should have clear goals, a list of requirements, and features that are mandatory for your software product.

Here are a few tips to help you find the best offshore software development company. Build a top-notch software application by following the listed best practices.

#web development #how to start offshore software development company #offshore meaning #offshore software development best practices #offshore software development company #offshore software development company in india #offshore software development cost #offshore software development statistics #outsource software development

aviana farren

aviana farren

1623067115

IDO Development | Initial DEX Offering Development | IDO Development Platform

Initial DEX offering, commonly abbreviated as IDO, is a digital fundraising opportunity for the investors and business developers in a decentralized platform. IDO is the representation of the digital assets, with zero exchange fees being paid. Distributing tokens and fundraising are at ease through the IDO platform. IDO is considered as the combination of both ICO & IEO.

The benefits of IDO are as follows:

  • Fair & open fundraising opportunity
  • Immediate trading
  • Immediate liquidity
  • Safe & faster transaction
  • Affordable price
  • Low exchange fee

The steps involved in the Initial DEX offering development are as follows:

  • Roadmap creation: This step includes analyzing & characterizing the model, for making the model user-friendly and targeting the audience’s needs. It should also be beginner-friendly to make the beginner comfortable with the model…
  • White paper creation: The creation of the White paper should be carefully done as this is the important step. The creation means the features and the functionalities of the product. The features must satisfy the user demands at a convenient price.
  • Token development: The developers will specially design the tokens according to the customer request. The smart contact enabled, and blockchain like Ethereum makes the transaction more secure.
  • Listing tokens & marketing: It is necessary to choose the right decentralized exchange to list the tokens so as to reach the right audience. The marketing technique enables the selling of tokens to the next level.

Infinite Block Tech offers the Initial DEX offering development with a team of highly specialized blockchain engineers, and marketing specialists to deliver the best for the users. The cost of IDO development depends upon the features and functions demanded by the users. Thus, the cost may increase or decrease from one IDO development project to another. So, it’s the right time to step into our IDO development marketplace to raise the funds effectively.

#initial dex offering development #ido development #ido development platform #cost of ido development #ido development project #ido development marketplace