Avoiding Common E-Commerce Mistakes for Better Visibility

Avoiding Common E-Commerce Mistakes for Better Visibility

E-commerce is a rapidly growing industry that continues to attract significant investments. The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2. At 14.3%, the share of online retail...

E-commerce is a rapidly growing industry that continues to attract significant investments. The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2. At 14.3%, the share of online retail sales went up from 12.9% in 2017. Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy. It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player. That being said, it is necessary to execute well-formulated marketing strategies to gain an edge over your competitors. In this blog post, we have listed some common e-commerce mistakes that are avoidable.

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Poor Platform Selection
E-commerce platforms play an important role in running and operating an online store. If you don’t use the right platform, you may miss out on several features that are essential to strengthen your business. Choosing the right platform is essential to showcase your products, attract visitors, and scale your business over time. To get it right, consider the following factors:

-Your budget
-The variety of products you are planning to sell
-Your long-term goals including business expansion
-The amount of control you want to have on your website
-Your design preference between custom designs or pre-built design templates
-The marketing and SEO tools that every SEO Service Provider Company should choose to integrate into your website.
-The level of user engagement you want to achieve

Once you are clear about the above factors, it becomes easier to choose the right platform to fulfill your mission-critical business requirements. Do not rush while making the decision, take your time and compare it with your long-term business goals.

Choosing the Wrong Audience
As multiple online businesses compete with each other, defining a specific target audience becomes more important. You need to identify your target audience according to the products you want to sell. Once you define your target audience, you will get a better perspective on the user experience you want to deliver. Do you want to position yourself as a premium shopping destination? 
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/common-mistakes-in-e-commerce-marketing/

SEO Migrations: How to Manage Them Successfully

SEO Migrations: How to Manage Them Successfully

As an ***[SEO Services Provider](https://www.oodlesmarketing.com/seo-services/ "SEO Services Provider")***, we can tell, SEO migration is not a new thing for us. SEO Migrations needs to be done once in the life cycle of a business in terms of...

As an SEO Services Provider, we can tell, SEO migration is not a new thing for us. SEO Migrations needs to be done once in the life cycle of a business in terms of technology up-gradation and business objectives. These are the common migration that comes in different forms, it includes:

  1. Restructuring URLs.
  2. Changing protocol (HTTP to HTTPS).
  3. Changing hosting providers.
  4. Moving to a new platform.
  5. Changing domain names.
  6. Merging multiple domain properties together

Learn SEO Migrations

In SEO we also heard about the failure in SEO migrations but in my views, the proper knowledge of SEO migrations is a must to conduct the process as a whole and to avoid failure as well. As a part of learning, Scoping and specification there is a need to be focused on how instead of why and actionable for developers and stakeholders both.

Risk Suppression
Risk Suppression during migration is taking care of in general migration activities. Each and every activity done by Digital Marketing Service Provider is framed to reduce risk elements and work in the direction of agreed achievable objectives.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/manage-seo-migrations/

SEO for Small Business

SEO for Small Business

Learn everything you need to know about SEO for Small Business: This blog content focuses on the Importance of SEO for Small business and local business as well as SEO Tips and benefits.

Learn everything you need to know about SEO for Small Business: This blog content focuses on the Importance of SEO for Small business and local business as well as SEO Tips and benefits.

SEO trends for 2020: An Effective Guide To Climb The Google Rankings

SEO trends for 2020: An Effective Guide To Climb The Google Rankings

SEO in 2020 - An Effective Guide To Climb The Google Rankings Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the...

SEO in 2020 - An Effective Guide To Climb The Google Rankings
Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet search engines. Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.

And, as expected, a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will accompany us in 2020. Let’s have a look at the latest trends in search engine optimization that are going to impact the rankings of an SEO management company.

SEO Trends & Best Practices in 2020 to Stay On Top!

Looking forward to the upcoming year, we wanted to move ahead to know what the new approach will be, and what will be the trends that revolve around the technique.

So, for this, we have analyzed the very complete study carried out by the Search Engine Journal, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, we will introduce you to your new trends

  1. BERT & User-Focused Optimization

The user-centered optimization is based on analyzing the user's access points and queries, in order to align the content based on it.

As an example, the Search Engine Journal study tells us about Google, and its continuous update, to optimize the user's search results based on the intention of the same; not just based on keyword matches.

Bert is able to understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.

Google exemplifies it with the search for “2019 Brazilian traveler to the USA needs a visa” (“ 2019 traveler from Brazil to the USA needs a visa” ) where the preposition “a” and its relation to the rest of the words gives the meaning to the phrase. Previously Google did not understand the importance of this connection and returned results intended for US citizens traveling to Brazil.

Now, with Bert, Google Search is able to understand this nuance and know that the preposition “a” is really important, and, therefore, can provide a much more relevant result for this query.

To offer the user all the possible options to perform searches related to your business, you will need to have an SEO positioning based on a correct architecture and quality content, clear and understandable.

Structured data and analysis improvement

The importance of having structured data becomes fundamental for the SEO positioning of this year, and the explanation is none other than to give "clues" to search engines so they can better understand what is on our page and how each element of it relates to others, both outside and inside the site.

If, in addition, an
SEO service provider company can make use of this data to improve analysis and assess what part of their content is driving positive results, which makes the content and marketing strategy flow more correctly.