Why you should look beyond the big 3 cloud providers

There are appealing enterprise options beyond AWS, Azure, and GCP, but buyer beware — not just any cloud service qualifies. The cloud has, for the most part, become a commodity. Most enterprise cloud workloads require a small variety of hardware. After all, how many organizations are actually doing quantum computing or even AI training workloads in the cloud?

The cloud has, for the most part, become a commodity. Most enterprise cloud workloads require a small variety of hardware. After all, how many organizations are actually doing quantum computing or even AI training workloads in the cloud? The fact is, the majority of businesses simply need core cloud services: compute, block and object storage, CI/CD and testing environments, backup and failover, and low-risk options for hybrid cloud or multicloud deployments.

[ 6 ways Alibaba Cloud challenges AWS, Azure, and GCP ]

That’s why technology analysts have recognized “alternative cloud providers” as a legitimate and growing segment of the cloud services market, clearly distinct from the Big Three hyperscale public cloud providers—Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). 451 Research, for example, in its 2020 Trends in Managed Services and Hosting Report observes:

Hyperscale public clouds make up a significant majority of public cloud market revenue. However, there is still room for alternative cloud providers to add value as enterprises increasingly adopt multicloud strategies, and smaller companies opt for services that intentionally skew away from the complexity of hyperscale cloud.

For the first time in the 12-year history of cloud computing, companies have legitimate and arguably better-suited choices in providers. We’re talking about alternative cloud providers like DigitalOcean, Linode, and Vultr, who are now in many ways on par with (and, in the case of price performance, outperform) the Big Three mega clouds.

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