It is not surprising that the shares of online sales are rising dramatically from mobile devices, reaching 36.2% during the holiday season last year, up from 15.2% during 2014 and a 30% increase over 2014. Undoubtedly, the number of mobile phones is now exceeding the number of people.
The holiday season is when consumers are searching for last-minute deals and shopping with retailers who can accommodate later delivery. Marketers must be more thoughtful and strategic in terms of how and when they reach the critical in-market buyer due to these shifts.
Staying relevant will likely be a challenge for retailers operating out of brick-and-mortar stores. Relevance can be extended to creating mobile apps that satisfy customers' needs.
How are you going to do this? A few things can break your app and its reputation. Some of them are its capacity to hold colossal traffic, its security, and its seamless usability. To take proper care of these things, you should connect with an eCommerce app development company. They can be a good helping hand!
Before taking any decision, note one thing. There are chances of not getting any return on investment until and unless you make your app "holiday season" ready. This means that your audience must get those festive vibes from your app.
So, without wasting much time, let's start focussing on exactly how you will deliver these emotions of excitement and joy to your visitors. Indeed, it's the most demanding job to do. Check and follow these tips to make this possible seamlessly!
Here are some tips for getting your app ready for the holidays:
Push notifications are an excellent feature to add.
While a visit to the store, a study from IBM has found that only 5 percent of retailers are currently able to deliver real-time promotions in-store while half of the consumers want to do so. Retailers should provide hyper-personalized contextual push notifications to capitalize on these missed opportunities, especially during the holiday season.
By integrating features that will help make your app according to your marketing plan, you can experience great results. For example, a feature like push notification can help your app visitors with regular and personalized updates. It is a fantastic tool to convert your users into leads.
Revamp design with holiday themes
Start working on your mobile UI/UX design. Include a few elements that suit the festive vibes of your app. The design has a great first impression on your visitors. If you make it look like a holiday season design, your user will relate to you never like before. You are just making them feel more excited.
Make shopping in-store more enjoyable by using the app.
Your mobile app can increase sales in-store and online when your channels are connected. Consumers are looking for integrated shopping experiences since it makes their lives easier and more convenient.
Customers can search for items within the store and use the app to find directions, and associates can use the app to find out whether the thing is in stock or available for ordering. Shoppers can also view how a given product might appear in their own home with our augmented reality feature in the app.
Using no-contact delivery as a starting point:
Have you considered revamping your profit during the holidays with a COVID impact? If yes, then assure your visitors that you will deliver the no-contact parcel as well. In these times, customers are placing a high priority on this issue. If they order anything from you, they shouldn't feel unsafe.
Wrapping It Up!
You'll get an edge on your competitors if you follow these tips. It is the hard truth that the early bird wins it all. Ensure that your mobile app is built to be strong enough to tackle the interests of new customers by implementing this strategy early on.
We encourage all businesses to upgrade their mobile applications with mobile app development services. Upgrades and testing are necessary during the holiday season. As the new normal begins in 2020, this becomes even more important. Start changing NOW! You need to gear up and think from users' perspectives.
In the world of overrated terms “web development”, a mobile app wireframe design is one of the most underrated terms. The design of wireframes is considered when people look for the bigger picture.
While designing the UI-UX, people forget the simple norm of general to specific shifting. As the complexity increases and so does the approach become more difficult, this is where the designing of the wireframes comes in handy.
Before diving into the “How to”, let’s first see why we need them in the first place.
Wireframes are the skeletal layouts of an application or a website that is being designed. The specificity comes into play, the elements and the features have to be placed at specific locations. Take a building, in the process of making it, first the foundation is laid and then pieces are fitted together from the skeleton structure on a piece of paper, wireframes do the same for the website or application structure such as a smart home application.
The designing of wireframes is commonly known as wireframing. For the construction of a building, the framework or the skeletal structure is important while designing a web application or mobile application, wireframing is important to make it user-friendly. This entirely and solely works to make the journey smooth and destination easy to reach.
As for the building, the layers of cementing and painting is done later to increase the visual appeal, the visual contents and appealing stuff are added after wireframing. The simpler it sounds after the definition, the complex it gets when it is being done.
It is a very goal-oriented procedure, one has to keep in mind is the goal of the product or the destination of the service. The main focus should be on UX. The arrangement of the elements and their interaction with each other and with the user is the utmost important task in mobile app wireframing.
One has to keep in mind that skipping this entirely can lead to the failure of the entire process of web and mobile app development at the end.
Again taking the example of the construction of a building, the foundation must be laid first based on the skeletal framework that has been prepared, then only you can jump to beautify your building, as a designer one has to understand and follow the steps where designing the mobile app wireframe comes first and then the visually appealing content is added next not the other way round.
For the most part, people do not understand the importance and come up with some trashy design of wireframes and the main foundation becomes faulty, hence the entire designing at later stages becomes faulty. If one wants to skip the reworking part, mobile app wireframing must never be ignored.
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