18 Safe Ways to Prepare & Optimize Your Website for the Holidays

18 Safe Ways to Prepare & Optimize Your Website for the Holidays

18 Safe Ways to Prepare & Optimize Your Website for the Holidays. Identifying and fixing errors and issues. Recovering lost traffic and links. Improving email deliverability. Protecting your website and domain name.

The holiday season is upon us.

At this time of year, it’s really too late to make major changes to your website or to even work on tasks that will improve your search engine rankings.

After all, you don’t want to do something that could potentially hurt your website’s traffic or rankings.

Doing an SEO audit of your website, changing content, working on your site structure, and adding a lot of new content are better done during the “off-season,” so to speak.

However, there are things you can do right now that don’t take a lot of time, which can lead to more traffic and sales, and protect your website and domain name.

These are things that I would consider “safe” to do at this time of year, right before the busy holiday season.

I’ll explore all of these things, how long it will take, and tell you why it’s “safe” to do it.

The priority here, with all of these tasks or small projects, is, again, to make sure that any of them won’t lead to a loss of traffic.

They won’t lead to a loss of search engine rankings and visibility, and they’ll offer you some sort of protection.

These aren’t necessarily in any order of importance.

There are generally four types of tasks that I like to put these in:

  • Identifying and fixing errors and issues.
  • Recovering lost traffic and links.
  • Improving email deliverability.
  • Protecting your website and domain name.

Identifying & Fixing Errors & Issues

A good safe thing to do is to work on fixing errors and issues with your website.

Generally speaking, you’ll want to start with a crawl of your website using a website crawler.

You could use OnCrawl, Siteliner, Deep Crawl, Screaming Frog SEO Spider, or Sitebulb, just to name a few.

Each of these will help identify certain types of issues, and many will find the same types of issues.

Think of these tasks as general site maintenance.

Your website should just work.

It shouldn’t be full of errors, typos, or broken links and images.

It’s just a bad user experience and will not help improve rankings.

1. Look for Errors on the Site, Such as 404 Errors, Redirects, Duplicate Content & Grammatical Mistakes

Degree of Difficulty to Implement: Medium

Degree of Safeness: Pretty Safe

What Could Happen: Nothing really bad could happen, you’re improving the user experience on the website.

Use a crawler to help you find common errors on the website.

Each will help point out typically issues and errors with the website.

For example:

  • Do you have the same title tag on multiple pages?
  • Do you have multiple H1 tags on pages?
  • Are your title tags too long?

Site maintenance like this is a good thing, and over the 20 plus years I’ve been doing SEO, I’ve yet to see a loss of traffic because a duplicate title tag was rewritten so it’s unique.

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