Five Questions You Need to Ask of Your Insights Tool(s) Right Now - AIM

Five Questions You Need to Ask of Your Insights Tool(s) Right Now - AIM

We live in a world of Data. Our ability to collect data on the digital behaviour of both individuals and organizations now far exceeds any ability we have historically had to collect data on their physical activities. For businesses, this is both a huge opportunity and a growing challenge. This is because collecting troves of…

We live in a world of Data. Our ability to collect data on the digital behaviour of both individuals and organizations now far exceeds any ability we have historically had to collect data on their physical activities. For businesses, this is both a huge opportunity and a growing challenge. This is because collecting troves of data is of little value in and of itself; the value comes from putting that data to work for you. What increasingly separates the leaders from the laggards in this area is the ability to transform data into insights, and insights into decisions.

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