How to Evaluate Content Length in an SEO Audit

How to Evaluate Content Length in an SEO Audit

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.

Most SEO audits tend to identify thin content to avoid penalties, but what about other items that are technically necessary?

Let’s take a look.

From thin content to image links on a particular page, images that are missing alt text or images that have too much alt text, Flash implementations, and how content is organized sitewide, it would be helpful to know about everything that can impact rankings, right?

Identifying Pages with Thin Content

After Screaming Frog has finished crawling, just click on the internal tab, click on the arrow next to “filter”, and select “HTML”.

If you scroll to the right, you will see a Word Count column.

While this isn’t quite as precise as other methods, it will help you identify thin content pages.

In most instances, you should know that only so many words are taken up by navigation, and then you can mentally assess from there if the page has thin content.

If the site has a heavy menu like 150 words, has a heavier footer at 200 words but not much else, and there are 3,500 words of content on the page, you can generally assume that 3,150 of those words belong to the meaty article on that page.

If you aren’t sure, dive deeper into the page with the Word Count extension from Google Chrome, and count how many words belong just to the meaty article.

Screaming-Frog-3Page Load Speed via HTML

Page speed, in recent times, has become a critical ranking factor to get right.

In fact, Google’s John Mueller quite recently gave a legit number for Google’s Page Speed recommendations.

Mueller recommends that you keep your load time to less than 2-3 seconds.

marketing analytics seo data analytic

Bootstrap 5 Complete Course with Examples

Bootstrap 5 Tutorial - Bootstrap 5 Crash Course for Beginners

Nest.JS Tutorial for Beginners

Hello Vue 3: A First Look at Vue 3 and the Composition API

Building a simple Applications with Vue 3

Deno Crash Course: Explore Deno and Create a full REST API with Deno

How to Build a Real-time Chat App with Deno and WebSockets

Convert HTML to Markdown Online

HTML entity encoder decoder Online

Big Data Analytics: Unrefined Data to Smarter Business Insights - TopDevelopers.co

For Big Data Analytics, the challenges faced by businesses are unique and so will be the solution required to help access the full potential of Big Data.

How Marketing Analytics Became Snake Oil

Learn why marketing analytics often fails marketers and how data scientists can fix the problem.Industry insiders have always claimed that the Great Recession was a good thing for marketing analytics.

Data Analytics For Beginners

🔥Intellipaat Data Analytics training course: https://intellipaat.com/data-analytics-master-training-course/ In this data analytics for beginners video you wi...

A Day in the Life of a Marketing Analytics Intern

“What is the day-to-day really, truly like in marketing analytics?” I’m over halfway through my summer internship as a marketing automation and analytics intern at a company in the Dallas.

How to Define Data Analytics Capabilities | Hacker Noon

Disclaimer: Many points made in this post have been derived from discussions with various parties, but do not represent any individuals or organisations.