How to Evaluate Content Length in an SEO Audit

How to Evaluate Content Length in an SEO Audit

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.

Most SEO audits tend to identify thin content to avoid penalties, but what about other items that are technically necessary?

Let’s take a look.

From thin content to image links on a particular page, images that are missing alt text or images that have too much alt text, Flash implementations, and how content is organized sitewide, it would be helpful to know about everything that can impact rankings, right?

Identifying Pages with Thin Content

After Screaming Frog has finished crawling, just click on the internal tab, click on the arrow next to “filter”, and select “HTML”.

If you scroll to the right, you will see a Word Count column.

While this isn’t quite as precise as other methods, it will help you identify thin content pages.

In most instances, you should know that only so many words are taken up by navigation, and then you can mentally assess from there if the page has thin content.

If the site has a heavy menu like 150 words, has a heavier footer at 200 words but not much else, and there are 3,500 words of content on the page, you can generally assume that 3,150 of those words belong to the meaty article on that page.

If you aren’t sure, dive deeper into the page with the Word Count extension from Google Chrome, and count how many words belong just to the meaty article.

Screaming-Frog-3Page Load Speed via HTML

Page speed, in recent times, has become a critical ranking factor to get right.

In fact, Google’s John Mueller quite recently gave a legit number for Google’s Page Speed recommendations.

Mueller recommends that you keep your load time to less than 2-3 seconds.

marketing analytics seo data analytic

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Disclaimer: Many points made in this post have been derived from discussions with various parties, but do not represent any individuals or organisations.