What is Customer Relationship Management (CRM)? How does it work? What does it do for me? ![This is image title](https://miro.medium.com/max/1000/0*Y4sh8JetQvWxkRwk.jpg "salesforce") These are all great questions. It will take a little explaining...
What is Customer Relationship Management (CRM)? How does it work? What does it do for me?
These are all great questions. It will take a little explaining to answer them. First, let me tell you what a CRM is.
CRM software that allows a business to manage all the organization’s interactions with customers and/or potential customers. The Salesforce online training CRM typically involves a marketing automation platform, sales tracking software or module, and contact management for customer service and/or technical support. A CRM is a very powerful and useful tool that should be utilized to improve your business on almost all levels. Unfortunately, a lot of businesses don’t take advantage of a CRM or its capabilities. When a tool gives you this much at your disposal it is crucial that it is used.
The ROI of a CRM
A huge advantage CRM does for you is it gives you Return on Investment (ROI). Of course, ROI isn’t everything, but it is definitely a huge statistic to keep in mind. A multipurpose CRM like Soffront offers various options to utilize and will allow you to eliminate the need for multiple applications. For instance, Soffront’s cloud based CRM will function as a sales CRM, a contact management system, and marketing software. You will be able to streamline your applications, save money, and eliminate the use for those other software applications.
Nucleus Research wrote a paper a few years back that stated, “Customer Relationship Management (CRM) applications continue to deliver high return on investment (ROI), with an average benefit of $5.60 returned for every dollar spent.” Nucleus Research did a sample with 70 companies. “The ROI they saw varied from a few percentage points to triple digits,” said Rebecca Wettemann, Vice President of research at Nucleus. “We saw there was a lot of opportunity and variability in the results.”
The marketing automation suite allows you to create various templates and email blasts. You’ll have the ability to send out newsletters/announcements and be able to create customized drip marketing campaigns that can all be automated. You’ll also have all your contacts in one place with each historical conversation that has been had with them. Combine that with the ability to create web forms to capture new leads that are directly imported into your CRM and you have a complete marketing solution.
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The sales automation section allows you to create custom sales templates to send out to potential customers. You can automate your sales process by creating a specific workflow that is customized for you. Now, the system will tell you what to do with each lead or customer. You won’t have to keep track of it because the CRM software will do it for you. How useful is that?
Finally, how does this all work? Well, Soffront has a cloud based CRM solution. That means you can access the Salesforce online training in Hyderabad CRM from a PC, Laptop, or Mobile Device. This also means the cost is much lower because you don’t have to pay for extra hardware to set everything up. The cloud is through Amazon’s Web Services, which is the most secured cloud system in the in the world.
**1) What does CPQ stand for? Explain what it is all about?** Well, CPQ stands for Configure Price Quote. It is a software tool which is widely used by the sales personnel. So basically with this tool, the sales executives within an organization...
1) What does CPQ stand for? Explain what it is all about?
Well, CPQ stands for Configure Price Quote. It is a software tool which is widely used by the sales personnel. So basically with this tool, the sales executives within an organization will have an overall view of different aspects of a project quote and help them to reach to an optimum level when it comes to the price quote. All of this happens without any dependency on the other individuals.
2) What is QTC?
QTC stands for Quote to Cash and it is an end to end business process which start from generation of quote to receiving payments for customers.
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3) What is APTTUS CPQ?
APTTUS CPQ is more one of leading CPQ services provides to clients which are provided by company named as APTTUS.
4) What is Product?
It is Product or services that can be sell to customer in as Standalone, Options and Bundle
• Standalone: It can be sold individually
• Bundle: two or more products can be sold as bundle
• Options: it provides additional choices for products to end users
5) What is more unique about this tool?
With the help of this tool, it gives the flexibility for the sales executives to work on the price quotes based on the latest approved pricing structures and discounting rules and approvals already predefined. So basically all these factors are taken into consideration while generating a particular price quote. All this can happen anywhere and right at their fingertips as on when there is a need. Thus making it a flexible tool and independent tool for all the sales executives within the organizations.
It not only makes your sales executives or officials life easier and efficient it also adds to the overall execution of the organization selling strategy.
6) What is QTC?
QTC stands for Quote to Cash and it is an end to end business process which start from generation of quote to receiving payments for customers.
7) What is Product Hierarchy?
Product Hierarchy is related to hierarchy of products which products are interlinked to another product
8) What is Product Attribute?
Product Attributes are related to features of a product like colour, weight, size and so on..
9) where it calls for a need of CPQ software?
The primary factors that are encountered within an organization where they see a growing need for CPQ software:
Extensive delays in quote creation process
Too many errors during the quote creation process or lot of loose ends It was out of date product related information and the pricing structures Doesn’t take opportunity about up selling or cross-selling platforms Lack of sales process optimization or visibility to grow the sales channel If you observe any of these challenges are actually bringing your sales team to under perform it is your responsibility to invest in a good CPQ software which helps you to be in a good position.
10) So what does ABO stands for in Apttus CPQ tool?
ABO stands for Asset-based ordering platform. S
11) Do we have any esignature process in Apttus CPQ tool?
Yes, Apttus DocuSign package can be integrated and thus enables the users to avail the esignature facility within Apttus interface.
12) What is an Audit Trail?
The Audit Trail function in Salesforce is useful for gaining information or for tracking all the recent setup changes that the administration has done in the organization. The audit trail can preserve data for up to six months.
13) How does CPQ software usage will transform the organization sales?
The following ways are the key aspects of transforming the organization’s sales, as follows:
Maximize Deal size
Provide accurate and updated information
14) What is search filters?
A. search filters help us to find results by using their field values. To find products, options we can use search filter based on their field values.
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15) What is Pricelist?
A. Pricelist store multiple prices of a particular products based on business flow.
16) Explain the Salesforce dashboard?
In Salesforce, the dashboard is a pictorial representation of the report. 20 reports can be added to a single dashboard.
17) Why does the CPQ tool help your sales executives with an Influencing behavior?
Well, it is a known factor that the more they sell the organization does make more profit from the sales so it is evident for the organization to actually invest in some sort of a tool which actually makes or inculcates a motivation. So one of such tool is nothing but CPQ, it does provide the right information about the product at the right time. Thus giving out a positive feeling for the sales executive and ultimately motivates him to do this over time.
18) How does CPQ is actually closing your CRM system gaps?
Well, when it comes to CRM systems most of them do not cater the option or flexibility of automating their price quote processes and thus making life hard. With the existing CRM applications that are out in the market, it is difficult to automate the price quote process. Thus forcing the employees to rely on standard Microsoft Word or Excel. By following this process, the entire flow of quote generation is slowed down to a maximum extent. Further, they might not be 100% accurate and prone to unidentified risks.
Thus being said about the slow price quote process, it will further affect the next steps like having low win rates and also more obstacles to make from potential lead to a customer. Thus, ultimately affecting the revenue for the organization.
What are the primary factors that are usually encountered within an organization
Why does CPQ tool is considered as a modern-day utility tool for an organization?
It is considered to be a modern-day utility tool because it caters:
Offers a superior selling platform Single source of truthful and worthy information about products Targeted price quotes because of the customization Incentives provided based on the product selections
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As of Jan 2020, Salesforce is that the world’s leading CRM service provider. They have quite 40% market share within the Cloud CRM space and dominates the general CRM space with a market share of 19.7%. They were rated the world’s #1 CRM for 2...
As of Jan 2020, Salesforce is that the world’s leading CRM service provider. They have quite 40% market share within the Cloud CRM space and dominates the general CRM space with a market share of 19.7%. They were rated the world’s #1 CRM for 2 consecutive years and if the projected growth of Salesforce is anything to travel by, the necessity for professionals with Salesforce online training is only going to exponentially increase. This is where Salesforce enters the image, which is what has prompted me to write down a blog on the foremost commonly asked Salesforce interview questions.
Thanks to the knowledge and wisdom shared by a number of our experts from the industry, I even have shortlisted this definitive list of the highest 50 Salesforce interview questions which can help you breeze through your interview. Hopefully this helps you land a top-notch job within the domain of your passion. In case you attended a Salesforce interview recently, we urge you to post any question you’ve got faced. Our experts will be happy to answer them for you.
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Top 20 Advanced Salesforce Interview Questions and Answers:
Can two users have the same profile? Can two profiles be assigned to the same user?
Profiles determine the level of access a user can have in a Salesforce org.
As far as the first part of the question is concerned, Yes. One profile can be assigned to any number of users. Take the example of a Sales or Service team in a company. The entire team will be assigned the same profile. The admin can create one profile: Sales Profile, which will have access to the Leads, Opportunities, Campaigns, Contacts and other objects deemed necessary by the company.
In this way, many users can be assigned the same profile. In case the team lead or manager need access to additional records/ objects then it can be done by assigning permission sets only for those users.
Answering the second part of the question, each user can only be assigned 1 profile.
2. What are Governor Limits in Salesforce?
In Salesforce, it is the Governor Limits which controls how much data or how many records you can store in the shared databases. Why? Because Salesforce is based on the concept of multi-tenant architecture. In simpler words, Salesforce uses a single database to store the data of multiple clients/ customers. The below image will help you relate to this concept.
To make sure no single client monopolizes the shared resources, Salesforce introduced the concept of Governor Limits which is strictly enforced by the Apex run-time engine.
Governor Limits are a Salesforce developer’s biggest challenge. That is because if the Apex code ever exceeds the limit, the expected governor issues a run-time exception that cannot be handled. Hence as a Salesforce developer, you have to be very careful while developing your application.
Different Governor Limits in Salesforce are:
Per-Transaction Apex Limits
Force. com Platform Apex Limits
Static Apex Limits
Size-Specific Apex Limits
Miscellaneous Apex Limits
Push Notification Limits
3. What is a sandbox org? What are the different types of sandboxes in Salesforce?
A sandbox is a copy of the production environment/ org, used for testing and development purposes. It’s useful because it allows development on Apex programming without disturbing the production environment.
When can you use it?
You can use it when you want to test a newly developed Force. com application or Visualforce page. You can develop and test it in the Sandbox org instead of doing it directly in production.
This way, you can develop the application without any hassle and then migrate the metadata and data (if applicable) to the production environment. Doing this in a non-production environment allows developers to freely test and experiment applications end to end.
Types of Sandboxes are:
4. Expand CRM and explain.
The expansion of CRM is ‘Customer Relationship Management.’
CRM is an application that helps automate or digitize marketing functions. With this software, companies can plan to increase their profits and revenues. This strategy of incrementing revenue and profit is made by attracting customers, clients, and sales. The important concept of CRM is customer value.
There are four CRM initiatives as below:
· Customer acquisition
· Customer retention
· Customer churn
· Customer win-back
5. Distinguish between Salesforce.com and Force. com.
Both are relatively the same but different in their functionality.
· Salesforce. com helps build CRM-functionality-based applications, e.g., an iPhone ‘app’ that stores contact details, makes phone calls, and has all the other standard functions of a phone.
· Force. com is used to customize a data model and a user interface, e.g., an iPhone OS environment that can build and run apps.
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6. What are the available portals in Salesforce?
Three types of portals are available in Salesforce. com:
· Customer portal: It enables us to utilize the capabilities of the web as the ideal channel to deliver superior self-service.
· Partner portal: It allows partner users to log in to Salesforce via a separate website than that is used for our non-partner users.
· Self-service portal: Customers will be able to search for details about the organization using this portal.
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7. Name the different Workflow components in Salesforce. com.
There are five workflow components in Salesforce. com:
· Workflow Rules
· Workflow Tasks
· Workflow Email Alerts
· Workflow Field Updates
· Workflow Outbound Messages
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8) What does Salesforce do?
Salesforce provides CRM software and cloud-based solutions that help enterprises to connect better with their customers. It supports businesses to manage their customer’s data and track their activities efficiently.
9) What are the Salesforce subsidiaries?
The following are the major subsidiaries of Salesforce:
· Demandware Inc
. Salesforce CPQ
10) What is meant by an Object in Salesforce?
Objects in Salesforce are used as database tables that are used to store information of an organization. We have two types of objects in salesforce, they are.
Standard Object: These are the objects provided by the salesforce, which include contacts, accounts, opportunities, leads, cases, campaigns, products, contracts, dashboards, etc.
Custom Object: This includes the modifications made to the Salesforce by users. It stores the essential and unique information of an organization. Custom Object includes page layouts, relationship to other objects, custom user interface tab, custom fields, etc.
11) database.insert(ListForBulkDML, True) means what?
19) How can we perform DML partially?
If we want partially to happen, use database.insert(list, false);
12) What Are The Types of SOQL Statements in SalesForce?
Salesforce Object Query Language is used to query that records from the database.com based on the requirement.
There are 2 types of SOQL Statements: