Snapchat Lens Creator Spotlight: JP Pirie

Snapchat Lens Creator Spotlight: JP Pirie

Exploring JP’s AR work as well his perceptions on SnapML in Lens Studio 3.x. Our interview with Lens Creator JP Pirie -- and a closer look at some of his "horror" Lenses, perfect for the Halloween season.

Until recently, I’d never really explored Snap’s impressive catalogue of Lenses. It’s truly an endless-seeming scroll of incredible, otherworldly, and hilarious face warpers, background replacers, and ground shifters, to name just a few.

You can discover some of the best, brightest, and most prolific Lens Creators highlighted on Lens Studio’s Official Creator page.

One Creator that’s recently captured my attention, especially in light of the Halloween season, is JP Pirie, a long-time UX designer and creative who’s made hundreds of immersive Lenses.

And…they’re just the kind of Halloween creepy that gets me into the season.

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Truly, truly horrifying

I was very curious to know how a prolific Snap Creator like JP (with 300,000+ subscribers and more than 2 billion Lens views) feels about the recent addition of SnapML to Lens Studio, which we’ve been covering in depth in recent months.

Editor’s Note: For an in-depth look at SnapML, Lens Studio’s new framework for leveraging custom machine learning models inside Snapchat Lenses, [download our free comprehensive guide_](

JP was kind enough to take a bit of time to answer a few questions about his experience building Snapchat Lenses, and a bit of his perspective on the potential—and challenges—of working with SnapML and its new capabilities inside Lens Studio.

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