The mobile audience is experiencing giant strides. The advent of 4G networks and smartphones has encouraged this growth to a huge extent. Almost 70 percent of people hold smartphones nowadays. From searching for places nearby to purchasing goods...
The mobile audience is experiencing giant strides. The advent of 4G networks and smartphones has encouraged this growth to a huge extent. Almost 70 percent of people hold smartphones nowadays.
From searching for places nearby to purchasing goods online, everything can be easily achieved via these small-screen devices. Some stats to digest about mobile technology:
The year 2020 will witness a total of 2.87 billion smartphone users globally.
Almost 40 percent of digital transactions are being done via smartphones.
Mobile devices are primarily used by 80 percent of users for internet search activities.
And, there are many more promising statistics about mobile technology that make it as one of the prominent ways to deal online.
Shopify eCommerce and Mobile Audience:
Undoubtedly, Shopify is the #1 eCommerce platform, with more than USD 135 billion sales overall. It covers nearly every industry scoping from a small apparel store to a viable enterprise-grade entity. It's plug & play feature together with multiple plugins and extensions, making it an extremely preferable choice to get started or maintain your online presence.
Moreover, when we hire Shopify developer for eCommerce setup, a secure system is ensured as it comes equipped with in-built PCI compliant features that are a must in the digital world. Coming back to the original topic, I would like to state that Shopify allows the retailers to have a streamlined and profitable mobile commerce experience.
However, one always needs to be in the hunt of efficacious strategies that help to reduce the friction between business and the mobile audience. Here, I have curated a list of those strategies that come handy while aiming for a seamless mobile experience.
Let us get started below:-
→ Aim for a Mobile-friendly website
This is one of the most important strategies when you think of the mobile audience. Not every user will open your Shopify store on the web. Many of the shoppers prefer to go through the website via their mobile browsers. And, there is a considerable difference between the screen sizes.
Therefore, it is imperative to develop a responsive website that can adjust the page and element dimensions according to the screen sizes, avoiding the clutter and overlapping content of the site. It is pivotal to seek expert’s advice to come out with the best practices of a mobile-friendly Shopify site.
→ Opt for Mobile App
Another solution to the splurging mobile audience need is to offer a mobile application. Building mobile apps for your retail business is always a win-win situation. Mobile apps are not only easy to use but also convenient while using offline as many features can be explored without access to the internet sometimes.
If we look at the global mobile app industry, it is thriving with 2.7+ billion smartphone users. Retail, games, and cab booking apps are amongst the fastest-growing app verticals. Therefore, this choice of building a mobile app for your Shopify retail business will be the best move while working on growth and profits from your business.
→ Analyze the target niche
Analyzing the potential audience is also critical for business success, as not all mobile users are your consumers. Therefore, you need to identify the target niche and then provide the most suitable and accurate solution.
For instance, the mobile audience is also divided into assorted platform categories such as Android, Windows, iOS, and so on. Before targeting the mobile audience or choosing the platform to build a retail app, it is mandatory to understand consumer behavior.
Monitoring and analyzing the user’s tastes and preferences with the help of AI-powered solutions are the best ways to start things with.
All things considered, the mobile industry is powerful enough to boost retail consumers and revenues. However, it is necessary to follow a systematic flow while working towards building a considerate and profitable strategy to capture the leads from a mobile audience.
Shopify is best bet for small & medium scale business. Hire Shopify Developers and get best Shopify Development Services at cost effective rates. Click Now
Shopify is best bet for small & medium scale business. Hire Shopify Developers and get best Shopify Development Services at cost effective rates.
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