What does CRM stand for in real estate? In this post, you will find out what customer relationship management software is and why you should use it for efficient management.
A CRM is a cloud-based tool geared towards task automation and lead-tracking tools. A customer relationship management system allows the members of a real estate team to keep track of records on one platform and not lose track of data on multiple platforms. On top of that, a real estate business can use a CRM system to get access to advanced marketing analytics and sales pipelines that help connect with prospective clients more efficiently. Most CRM software products offer real estate managers the following features:
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