Epic Games Is Pretending to Be the Poor Little David to Apple’s Goliath

Epic Games Is Pretending to Be the Poor Little David to Apple’s Goliath

SHOCKER: It’s not fighting for the little guy, it’s a public negotiation tactic. I also interviewed a couple of independent app developers who weighed in on this matter. Let’s find out what they have to say.

Apple and Google created quite a buzz this week when they kicked out the popular title by Epic Games, Fortnite, off their respective app stores for violating its guidelines. That’s right, Google kicked out Fortnite too. But 99% of the news coverage would’ve been focused on Apple alone because of the better SEO. That’s understandable. Apple has also given an ultimatum to Epic Games, graciously giving it a fortnight, to make it’s Fortnite comply with its guidelines or risk losing its developer account without which it can no longer distribute apps on the App Store. I also interviewed a couple of independent app developers who weighed in on this matter. Let’s find out what they have to say.

Epic Games’ feud with Google and Apple

What Happened?

Apple and Google kicked out Fortnite off their respective app stores.

Why this Happened?

There exists a guideline regarding in-app payments that apply to every developer who sells digital goods or services on the App Store and the Google Play Store. It states that any commerce done within the app must use the default Apple In-App Purchases / Google In-App billing services as the method of payment. Apps cannot use or link to an alternate payment method within the app. Both Apple and Google charge a 30% cut on all transactions. This is the business model for both the App Store and the Google Play Store.

technology google business apple mobile-apps

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