WordPress Proposes Blocking Google's FLoC

WordPress Proposes Blocking Google's FLoC

Google's FLoC came under more pressure as WordPress discussed a proposal to block it as a security threat

Being able to track what people are interested in by using third party cookies is lucrative for Google. Ads targeted by user interest are said to convert at a higher rate are are thus more valuable to both advertisers and Google because these kinds of ads can be sold at a premium.

But third party cookies are going away because many browsers are already blocking them automatically. Google responded to the slow death of third party cookie tracking by rolling out a new way to track users called, Federated Learning of Cohorts (FLoC).

wordpress wordpress proposal google's floc

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